New Apple TV With A12 Chip and 'One More Thing' Teased Ahead of Next Week's Apple Event

[Steve121178]

"One More Thing"

so that was a lie

It was a rumour.

 

[mi7chy]

No surprise they gave up on Apple TV considering they opened up the live stream to YouTube which can be watched on a $25 Amazon Fire TV Stick 4K.

 

[alpi123]

It was a rumour.

From a credible source.

 

[Karine-Johanne]

So much disappointment. The only real surprise came from the ATV+ service price down.

 

[JoeShades]

No surprise they gave up on Apple TV considering they opened up the live stream to YouTube which can be watched on a $25 Amazon Fire TV Stick 4K.

They have not given up on the Apple Tv, you have no idea what you are talking nabout

 

[Abazigal]

Still an opportunity for an October keynote where they do a product dump for everything they couldn’t fit into today’s keynote.

 

[fduvall]

Disagree. If Apple want people to buy in to their services (Apple TV+, music, arcade etc.) they need to cut their loses on hardware and suck people into the ecosystem

Looks like they have reached this price point (in the US), with the announcement that you get 1 yr of free ATV+ with the purchase of an ATV. We'll see if it is enough to draw people into the Apple ecosystem. IMO, content is still pretty light at launch, but that will change.

 

[rdupuy 11]

I have a $35 Fire TV Stick I got for free from my employer. It runs Plex. Apple TV is a hard sell without any additional benefit.

This is a variation on a thought that is posted over and over again. That because a $25 or $35 device can stream, that nothing else is important beyond streaming.

Here is a use case you didn't imagine, your device cannot be used as a zwift device - Apple TV 4k excels at it. In fact, it is a quite common choice for zwift, still if Apple TV had been upgraded to A12 Bionic, then a new version of Zwift might have even more detail and higher framerates - all the better.

Beyond that specific example...lets just put it this way, $25 of hardware doesn't typically have the same oomph as $150 hardware, and Apple is the best in the business at creating these CPU/GPU's for settop boxes and phones.

Machine learning and AI is being integrated into everything Apple does, and that isn't going to work on A10 fusion, because those neural processors started with A11 and really you need A12. But it only gets better and better, even if the 'stream only' folks cannot imagine the future, its coming.

 

[sidewinder3000]

I'm sure they do, but someone greenlit the Siri remote and we're stuck with it. It's not like past mistakes like iPod Hi-Fi, Ping and The Daily that can quietly pass into oblivion.

The Siri remote works well most of the time, but when it doesn't, it's irritating as hell. A remote shouldn't require finesse and delicate handling.

It seems to me that most of the remote’s issues have to do with programming by individual apps, or how the areas of the trackpad are divided and assigned to gestures. My hope is that those things can be refined and standardized across all apps and function areas.

 

[PickUrPoison]

From a credible source.

From a usually accurate source that was wrong this time.

That’s the thing about rumors... some are right, some are wrong. Who do you think “lied” to you?

 

[JwAppleTV]

I think the “one more thing” could be (should be) UHD music and a new Apple TV with a digital output that can be connected to a quality DAC. Amazon has just launched Amazon Music UHD, Tidal and others did years ago and there have been many rumours over the years that Apple would but no. Their music offering will become irrelevant if they don’t do it soon! You heard it from me first