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New Apple TV's Component Cost Pegged at $64

AppleTV

I think the Apple TV has some strong competition on it's hands in the form of Google TV. With the newly released video segment showing Apps working on the Android product, I guess we will only be months away from having Apps on the new Apple device. For example, a Twitter App is surely a must.

I am a big fan of Apple TV and look forward to it's ongoing development.
 
Digitalclips said:
It better! I would assume so just as you can surely play CDs you ripped over it too and I don't see the difference from a legal stand point. Someone with one please let us know... :)
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Yes. It works. Anything that plays in iTunes will play on AppleTV. As long as it's in a supported format, you're good to go. I have several movies that I've ripped and converted, along with a ton of music videos...it all works perfectly.
 
How much for the remote? That must cut into the bottom line, too. They sell these for $19 standalone.
 
Digitalclips said:
It better! I would assume so just as you can surely play CDs you ripped over it too and I don't see the difference from a legal stand point. Someone with one please let us know... :)
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Almost all DVDs come with some kind of copy protection (which Handbrake or MacTheRipper usually don't care about), CDs often come without copy protection. That would make a legal difference, probably enough difference for Apple not to advertise it.
 
Don't worry APPL stock holders - Apple will make a better margin from us UK buyers. For the first time (I think), the GB sticker price is the same as the US sticker price, even though £1 is equal to about $1.60 (or, more realistically, $1.35 after accounting for our sales tax that has to be included in the sticker price by law). UK price is therefore $135, so they're getting closer to 50% margin.

I'm not complaining, by the way. I totally get how hard it is to price stuff internationally, and you're bound to get these kinds of discrepancies.
 
The price is nice for the new AppleTV, but it has nothing compelling to make update my old AppleTV. I don't use Netflix. Maybe I'll get it once one (or both) of following happen:

Apps can be loaded
ATVFlash is available.

Until then, I'll be content with my old 40 GB one.
 
If AppleTV is $64 in component cost, I wonder how much the Roku is? I can't see Roku making any money when they are selling it for $59. Just wondering the long term viability of these products.
 
Hackers need to open this thing up quick so I can buy one and use it as a net-top. I really hope that something like that can get figured out. All I want is a Dashboard style interface that can float iOS apps like widgets and a simple finder. Storage goes through iDisk or Dropbox. Thats all. Surf the web, Get email, watch a couple youtube videos. Just without multi-touch and with a keyboard and mouse.
 
gnasher729 said:
Apple isn't "criticised" for any "tax". The "Apple tax" is an invention of Microsoft marketing. Apple charges what people are willing to pay and makes a healthy profit. But unlike taxes, which you have to pay, nobody forces you to buy Apple products.

Microsoft used to force OEMs to pay for one copy of Windows for each computer they shipped, even when a customer then installed Linux on that computer. Now _that's_ a tax, having to pay Microsoft when you don't even buy their product.
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You are comparing the Apple of today with the Microsoft of years ago. Nice logic:rolleyes:
 
MadCow42 said:
I have two of the original type AppleTV's, and the thing I hate the most is how unresponsive the UI can be at times. It can take 30 seconds to respond to a click on the remote. I'm not sure if that's because I'm syncing to my iTunes and I have a HUGE media library there, or if it's just overtaxing the processor (I'm hooked up on GigE, not wireless, so that shouldn't be the issue).

I'd replace them just for a better UI... and Netflix is a nice bonus.

Reviews or comparisons anyone?
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Apple Tech Guru, John Gruber, states in the the latest TALKSHOW episode with Dan Benjamin that there is no latency between clicks and the action that happens. That is just what you're looking for. Problem before was probably threefold: less ram, less powerful CPU and inferior software.
 
Small White Car said:
Ok, so does anyone know for sure that it plays any video you have in iTunes?

The Apple website, obviously, isn't going to brag about the fact that you can stream ripped-DVDs to it. My old Apple TV does that, does the new one? I'd assumed so, but I just realized I haven't seen that confirmed anywhere. (The Apple site only mentions movies you buy from iTunes, of course.)
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Yup. That is all I use it for. Nice to see my 2tb of stuff on the big screen.
 
1080p said:
Simple plan... make little to no money on the device. Make money on apps and content.
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Yes. And someone actually said in this forum that Apple is focusing mainly not on bringing new features to their devices, but on finding new ways to sell their services.
 
Growing impatient...

I don't care what this costs Apple to make. I would rather my order just get filled. It's been a week and I don't even see that it's shipped yet...
 
This is really smart, with a cheap device more people will be able to use it and get to know Apple a bit more.
 
Oh look, more useless numbers from iSupply that will be used to pillory Apple in the general tech blogs for how much Apple rips off its customers. Never mind taht as this post states it doesn't take into account manufacturing, sales, marketing, R and D, support, etc. costs. Oh no, a product only costs as much as the pieces that are used to build it. Riiiiight.
 
Dagless said:
So how come it costs 2.5 times that in England? $99 is not Apple.

(and to counter any arguments from people who haven't compared stores - this is a lot more than the "EU tax". iPods for example aren't £=$)
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panoz7 said:
You mean 1.5, right? Not that 1.5 times doesn't suck but at least it isn't more than twice as expensive.

EDIT: Once you subtract out VAT it costs $134, so really it's closer to 1.3 times more.
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What he was saying is "So how come it costs 2.5 times that ($64 cost) in England (instead of the 1.5 times the cost that it is in the USA)?"
 
Dagless said:
So how come it costs 2.5 times that in England? $99 is not £99, Apple.

(and to counter any arguments from people who haven't compared stores - this is a lot more than the "EU tax". iPods for example aren't £=$)
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That is how they keep cost down in the United States - they charge more in other countries. Also where are you getting your math from? 2.5 times 99 "funny looking L" in US dollars is about 160$ or about 60% more or 1.6 times as much over there.

99 USD X 1.6 = ~ 160$ = 100 funny looking L's
 
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