New Book Details Vision Pro's Troubled Launch in Apple Stores

[neuropsychguy]

I'm truly BAFFLED that Apple thought there was a legitimate, wider market for this thing.

It's a $3500 tech demo with no MUST HAVE apps or features to the general consumer...

Did Apple leadership think that there was a wide market for the AVP, or is that what by some people think Apple leadership thought?

 

[Happy_John]

Did Apple leadership think that there was a wide market for the AVP, or is that what by some people think Apple leadership thought?

I think it's very much the latter. Marketing might have suggested the former, but that's just marketing, not reality.

 

[ryanmp]

And it doesn't support VR games. Why bother?

X-Plane 12.4.3 Early Preview | Let's talk VR! | X-Plane

An early look at the features and common questions for X-Plane 12.4.3 - 'The VR Update'. Introducing Apple Vision Pro, Mixed Reality, and hand-tracking!

www.x-plane.com

It does! And will soon have a X-plane support in what looks to be one of the best implementations.

 

[Basic75]

It does!

The "it" in question was the Steam Link app, and as the announcement from Steam themselves says, "This client is for 2D streaming only and does not support VR content."

 

[ryanmp]

The "it" in question was the Steam Link app, and as the announcement from Steam themselves says, "This client is for 2D streaming only and does not support VR content."

ALVR or more recent KRVR for VR games

 

[grammatica]

I avoid going to any Apple Store. The experiment seriously needs to be improved.

 

[rosuna]

I'm not sure that they've got it nailed down, because they want its successor to be for everyone. Groups I think this is for.
1) developers. (obviously)
2) industries with specific AR type apps
3) people who want a Big Mac screen on the go (or without the space)
4) people with a lot of in train / plane time that want a better experience.
5) people with ergonomic constraints or space constraints that might not have access to this sort of experience with large screens.

People this is not for who might be in the above (in this form factor):
1) people who are in face to face meetings with people a lot.
2) people who are not in one spot for extended periods and might have issues with the life.

That amounts for 200 people at best.

 

[newyorksole]

this isn’t surprising at all, but yeah… the main thing here is the price.

Apple hiring seasonal and contract workers definitely watered down the Apple Store experience along with heavily pushing the sale of services to hit various metrics.

 

[MrWayne]

All of these negative comments about one of the coolest and most awesome MR device are being paid by Meta and Google

 

[egdiroh]

That amounts for 200 people at best.

That's a bit hyperbolic. I primarily work laptop based because I got from place to place, but there are times when the Vision Pro lets me increase my productivity with the big display surface. Honestly I wish I had it earlier in my career, which is increasingly filled with meetings. And people are still adding it to their workflow. And I think that from some of the comments in the recent Tom's guide interview, they continue to find places for which it is in the solution space.

I think it is similar with the XDR displays. They are not an everyone product, but for some it is key to what they do. Right now they are still in the phase of figuring out what these things can do and finding the previously unsolvable problems that this is for. Change is accelerating but sometimes you need to see how people will find to use a thing before you really see what it's good for. The next whole revision will be better for the customers that keep using it and that will open up more new things. cell phones started for talking cause it's what they thought people wanted to do. Lot's of people have their phone as an invaluable tool, but hate talking on it. because evolutionary pressures changed it. the same thing just needs time.

Also if it's not for you that is super ok. And if it's not for you it's hard to imagine you seeing it as being for anyone. I've lived the vast majority of my life in glasses, so being in goggles is less weird for me. But feel free to sit out until there is a use case that appeals to you. computing has been a changing medium and I think that change will continue, but only as long as it is useful for some.

 

[DaveTheRave]

It tracks that Cook “unwound” what sounded like a wonderful retail arm. He was the “supply chain” guy before being ceo. Was always about optimising costs. Tunnel vision for the bottom line.

Maybe, but makes you wonder why a highly paid head of retail couldn’t push back. At the Tim Cook level I’d expect to have smart, strong-willed people working for him to push back when necessary and say “this isn’t working”.