Yes. This is exaclty what apple needs.
Now, where's the media campaign so people know apple makes other than high end computers with no software (and of course he ipod)?
I'd like to see the whole line updated (duh) and an ad campaign to sell the whole line, or rather apple as a company and of course, the OS. We need a "look, here's a comprehensive (minus headless imac) line of computers that kick ass-they're throughly competitive for price and specs, and the OS absolutely rocks"
The usual policy of ads for PMs and PBs (and ipod) just perpetuates apple's problem-they're like a designer doing giant glossy ads in the new yorker, not because the average reader is going to have the money to buy their stuff, but so the average reader, and everybody else, knows that they are exclusive thing. apple does the same thing, and so everybody thinks, yeah, apple's are great for people with video rendering to do, but they don't have anything for me.
But, an emac campaign would be foolhardy, because apple does need to keep it's designer status, to a degree, but just have it be, look, we're Mercedes, and you can now have one too!
sorry for all the bad analogies
Now, where's the media campaign so people know apple makes other than high end computers with no software (and of course he ipod)?
I'd like to see the whole line updated (duh) and an ad campaign to sell the whole line, or rather apple as a company and of course, the OS. We need a "look, here's a comprehensive (minus headless imac) line of computers that kick ass-they're throughly competitive for price and specs, and the OS absolutely rocks"
The usual policy of ads for PMs and PBs (and ipod) just perpetuates apple's problem-they're like a designer doing giant glossy ads in the new yorker, not because the average reader is going to have the money to buy their stuff, but so the average reader, and everybody else, knows that they are exclusive thing. apple does the same thing, and so everybody thinks, yeah, apple's are great for people with video rendering to do, but they don't have anything for me.
But, an emac campaign would be foolhardy, because apple does need to keep it's designer status, to a degree, but just have it be, look, we're Mercedes, and you can now have one too!
sorry for all the bad analogies