Leopard has been been some pretty bad press in the blogsphere. Probably the worst ever since 10.0. http://blogs.zdnet.com/microsoft/?p=905
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Leopard has been been some pretty bad press in the blogsphere. Probably the worst ever since 10.0. http://blogs.zdnet.com/microsoft/?p=905
Spot on. Apple is in the same league as Ikea and Starbucks - a mega corporation who diligently focuses on presenting an image of being the 'hip underdog'. Apple is massive, which makes attack ads seem even more trivial.
Even my grandfather has an iPod. Enough with the cool hip guy vs dorky old guy. These are the most simplistic, stereotypical series of ads I've seen.
Your evidence that this would work is...? Can you cite an example from Apple's past where such an approach worked?
Every instance in Apple's history when they have tried to use their ad campaigns to highlight what was so great about the Mac has also brought along a decrease in Apple's market share. The current ads gong on the offensive against Windows has proven to work.
So, you think showing off iLife is going to sell Macs how? (Bear in mind, that this was already done once and it failed to move the Mac market share.)
Heck, I've given it some bad press in the blogosphere myself. (Sorry to flog my own column, but I want to make the point that even I can write something bad about Leopard and still prefer it to Tiger, so that kind of opinion-mongering hardly matters in the long-run.) I write a tech column for the company I work for, but even given my bad experience, I'd say the Finder improvements outweigh almost any negatives people can come up with.
I hardly ever watch TV and I have seen it probably 20 times. Just watch the shows that are Apple's demographic, like Conan, or late evening prime time type shows.
So then why is it that whenever I show people in real life little things about Macs like that, their eyes light up and they are amazed and say, "WOW... I'm gunna have to get a Mac next time", or "I want a Mac". This happens to me when I show people things about Macs ALL THE TIME. Now I hear what you are saying about the old ads, but I think today is different because of the trendiness and people really are taking a look now so I think those kinds of ads would grab attention and work. Maybe they could run the Mac vs. PC and some new Leopard & iLife '08 showcase ads simultaneously! But with how sick of PCs and Vista people are, now is the time I think!
Apple is massive? Than the PC-World is as huge as a whole galaxy! Apple is not even in the Top 5 of worldwide computer manufacturers.
If Macs ever reach 30% worldwide marketshare, than they are losing the underdog image.
Quick Look btw...
Exposé is awesome, definitely something that switches people, as is Dashboard...
I'm in love with Leopard, and of the MANY people I know that have upgraded, I don't know ANY that don't love it as well.
Apple employs over 20,000 permanent and temporary workers worldwide and had worldwide annual sales in its fiscal year 2007 (ending September 29, 2007) of US $24.01 billion.
Yes, I would call that massive.
Ya it was done once, a LONG time ago when the iPod and iPhone didn't exist and people didn't give a crap about Macs. Today is TOTALLY different with the halo of the iPod and iPhone people are REALLY looking at Macs when they buy a new computer now and EVERY TIME I show someone little things about Macs I have them wanting one as their next computer with about a minute, NO KIDDING.
Same experience here. For that same reason i loved the iPhone commercials, because they showed the usage of a technical device and did not go the emotional way. (Which is easier to do, but as almost _all_ advertising is emotional, it doesn't stick.)
If I would be in charge of Apples advertising department, I would just send the "quick tips" as they are as tv commercials.
http://www.apple.com/business/videotips/
At first it would be really, really nerdy, but It would also be so different and fresh, that it can work.
They must be feeding you a constant stream of kool-aid if you think Leopard is twice as fast as Tiger on PPC machines.
It is a bit faster; but no where near twice as fast.
Although I would be happy if Quartz Extreme actually worked 100% with my X800 and my 30" ACD at native resolution.
-mark
Here's an idea... Anyone seen the ads for ask.com lately???
http://youtube.com/watch?v=gfLT5k4kpP4
I think if Apple did some ads like that and showed Leopard and iLife '08 highlights then contrasted it to PCs lol that would be hilarious especially since PCs don't even come with the programs Macs do to be able to do all the cool things they do.
http://youtube.com/watch?v=gfLT5k4kpP4
I think if Apple did some ads like that and showed Leopard and iLife '08 highlights then contrasted it to PCs lol that would be hilarious especially since PCs don't even come with the programs Macs do to be able to do all the cool things they do.
I'm sorry that your an idiot but the 18 year old who made that now has his entire college education paid for and a free maxed out macbook pro kthx
Why are you calling him an idiot? That's quite a rude thing to say simply because you disagree with someone.
By the way, it's you're, not your.
I would downgrade in a heart beat. Vista is pretty bad but the new Office is worse. Things that used to be simple to do - copy a range of files, use Word are now a challenge.
Same experience here. For that same reason i loved the iPhone commercials, because they showed the usage of a technical device and did not go the emotional way. (Which is easier to do, but as almost _all_ advertising is emotional, it doesn't stick.)
If I would be in charge of Apples advertising department, I would just send the "quick tips" as they are as tv commercials.
http://www.apple.com/business/videotips/
At first it would be really, really nerdy, but It would also be so different and fresh, that it can work.
Apple is highlighting the iPhone's features in TV ads because it's so different from anything else out there that it's a selling point unto itself.
Unfortunately, you can't do that with the Mac ads because the Mac's interface is the same as Windows. Wait, don't react to that statement yet. I know for hardcore users, the UI differences are like night-and-day. But for average users, the users Apple targets with their ads, it's just a lot of windows and icons and menus and the same-old-same-old. If Apple's going to draw the interest of Windows users, they need to show what's compellingly different, why you won't want Windows. They need to point out what you don't get when you buy a Mac--viruses, annoyances, BSODs, weird system issues. They play on the annoyance that everyone who is forced to use Windows at work deal with every day.
Like I said, Apple has tried highlighting the good parts of the Mac. It just doesn't work. It's simply not enough to show off iLife (which has been done in Apple ads) or some interface feature and expect to get people interested.
