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I hope this is the last one of these adds. The only thing they have done is make the Mac look like a computer for snotty teenagers.

[rant]agreed. i share this hope because it portrays teenage mac users as brats listening to emo music, blogging all over myspace, taking out of focus snapshots of friends on a pocket P&S, and not knowing how to use computers. not mature human beings who enjoy classical music, prefer to meet real people, take artistic images, and are more tech literate than most everyone in their families. [/rant]
 
I like the ad, but the thing is most people actually have the exact same viewpoint as "PC". So there's an ad for a mac that just has the PC guy restate what a lot of people with PCs actually think... aren't these ads supposed to get people to switch?
 
[rant]agreed. i share this hope because it portrays teenage mac users as brats listening to emo music, blogging all over myspace, taking out of focus snapshots of friends on a pocket P&S, and not knowing how to use computers. not mature human beings who enjoy classical music, prefer to meet real people, take artistic images, and are more tech literate than most everyone in their families. [/rant]

I'd hardly consider Justin Long (aka "Mac") a teenager: he's in his late 20's.
 
hey man, Gates is doing a lot more in helping the world than any government in the world through his Bill & Melisa Gates Foundation. Props to him.

Hey man, I know of lots of criminals who ended up making a lot of money through their criminal activities and then ended up "giving back" to the communities, organizations, causes, etc. in order to try and detract from the fact that the money that they were able to obtain, was ill gotten to begin with. You ever here of the mob, mafia, etc? Big givers, and big criminals. Blood money, if you will.

In the case of gates & co. though, its "blood, sweat, and tears of others' innovations money".

Am I downplaying the fact that gates is doing much needed good now because he can?

No.

Am I absolving him of the criminal business activities that he and his company have engaged in for more than a decade [and have subsequently been convicted for three times within the past five years by three countries - U.S. in 2001, European Union in 2004, and South Korea in 2005] and now finance his "philanthropy"?

HELL NO.

Doing good is good.

Being able to do good because you did bad. Not so much.

BenRoethig said:
I hope this is the last one of these adds. The only thing they have done is make the Mac look like a computer for snotty teenagers

This is hilarious. It's just like all the people who said that the '02 "Switch" campaign did nothing and actually made Macs look bad because they come across as not serious computers, or too simple.

Meanwhile, I was posting that it was working and witnessing people switching consistently. I even talk to people today about the fact that I've watched the switcher movement go from the average 2-3 visits for a switcher to switch back in '02-'03, to 1-2 visits back in '04-'05, to the 1st or same visit this year with the switch to Intel, and now switcher apprehension is down to such a minimum that they come in knowing that their gonna get a Mac because they have they have the safety net of being able to run windows if they have to.

That's when I drive the last nail into the windows coffin by asking, "What do you need windows for, other than microsoft Office?".

At the point, 80% of the time [I'm not exaggerating either], people realize they don't need windows at all, just Office.

That's when they walk out with a Mac and Office for Mac, basically waving the finger to windows all together.

That happens on average 2-4x a day, 5 days a week.
 
Hey man, I know of lots of criminals who ended up making a lot of money through their criminal activities and then ended up "giving back" to the communities, organizations, causes, etc. in order to try and detract from the fact that the money that they were able to obtain, was ill gotten to begin with. You ever here of the mob, mafia, etc? Big givers, and big criminals. Blood money, if you will.

In the case of gates & co. though, its "blood, sweat, and tears of others' innovations money".

Am I downplaying the fact that gates is doing much needed good now because he can?

No.

Am I absolving him of the criminal business activities that he and his company have engaged in for more than a decade [and have subsequently been convicted for three times within the past five years by three countries - U.S. in 2001, European Union in 2004, and South Korea in 2005] and now finance his "philanthropy"?

HELL NO.

Doing good is good.

Being able to do good because you did bad. Not so much.



This is hilarious. It's just like all the people who said that the '02 "Switch" campaign did nothing and actually made Macs look bad because they come across as not serious computers, or too simple.

Meanwhile, I was posting that it was working and witnessing people switching consistently. I even talk to people today about the fact that I've watched the switcher movement go from the average 2-3 visits for a switcher to switch back in '02-'03, to 1-2 visits back in '04-'05, to the 1st or same visit this year with the switch to Intel, and now switcher apprehension is down to such a minimum that they come in knowing that their gonna get a Mac because they have they have the safety net of being able to run windows if they have to.

That's when I drive the last nail into the windows coffin by asking, "What do you need windows for, other than microsoft Office?".

At the point, 80% of the time [I'm not exaggerating either], people realize they don't need windows at all, just Office.

That's when they walk out with a Mac and Office for Mac, basically waving the finger to windows all together.

That happens on average 2-4x a day, 5 days a week.

Yeah a lot more people are switching, that's great b/c word of apple is spreading, but the commercials could definitely be better
 
I LOVED that ad! It made my heart go all warm and happy. I can just imagine Bill downloading those little twidgets and getting little 'ole belly laughs over them!
 
Except he wouldn't refer to them as twidgets, he'd prefer to call them tgadgets. After all, they are totally not the same thing. ;)
 
This ad is no different to the rest. You all seem to miss what it’s trying to tell you.

1. They are still trying to get across that PC's are for serious stuff and macs are for fun.

2. PC makes a statement about him having a system error after they agreed they weren't going to disagree anymore. Another dig at PC's

3. This is a beauty. Mac holds his arms out and PC goes over to hug him. I think they are trying to say PC's are a lost cause and there users can only be comforted by a mac.
 
This is what happens when you put a human (who wears short pants to work) in charge of a company with $10,000,000,000 in cash laying around, and counting . . .

Rocketman

Not sure what you're getting at? Did you enjoy the ad or not?

And if not, are you telling us that you think Steve Jobs' running of Apple since his return has been poorly executed somehow?
 
Why does Apple only seem to advertise to people that already use Mac's? I know it seems cool for everyone to watch a Mac take shots at a PC but the average user still doesn't know anything about OS X. I watched the ad for Zune and they showed how the product works and made the interface look good. I am not saying anything about the functionality of the product but I did watch and thought I wouldn't mind seeing one of these in person.
 
Why does Apple only seem to advertise to people that already use Mac's? I know it seems cool for everyone to watch a Mac take shots at a PC but the average user still doesn't know anything about OS X. I watched the ad for Zune and they showed how the product works and made the interface look good. I am not saying anything about the functionality of the product but I did watch and thought I wouldn't mind seeing one of these in person.

and the advertising for the iPod has failed how? versus the Zune?

advertising is about a quick message. you cannot explain the functionality of OS X from any advertisment, period. the goal is to get someone to consider it, and go to the Apple Store or Apple.com.

That's it, and the current ads do seem to be working, based on all evidence.
 
The iPod started the MP3 craze and it has name recognition. That is why kids call every MP3 player an iPod no matter who makes it. When you are trying to take over a market that is already in place you need to give people a reason to change. The iPod is perceived to be better because of market dominance even if another company comes out with a better product. Windows is perceived to be better because of the same reason. I am a computer consultant and when I tell people that they would be better off with a Mac the immediate response is that if they are so good then why does everyone use Windows. It only takes a quick demo of a few cool looking features to spark their interest and they are open to change.

I am no ad exec so you could be right. The only thing I do know is that I support both Mac's and PC's on the client and server side and my life would be a lot easier if their were more Mac's out there.
 
I never get tired of these. Glad the rumours the Mac guy was moving on were false.
 
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