hacurio1 said:Sorry, you are way off. I used to work for CompUsa, and even though building a computer these days doesnt require technically advance individuals, the average Joe is simply no willing or able to do it. When you deal with customers and listen to their concerns you learn that they simply dont have the time, the interest, or the knowledge to build their own PCs (Even though one can learn to do it effortlessly). The Average Joe has many other things going on in their lives to worry about building their own computer. Computers are time saving tools, and normal people use them, not build them. Some hobbyists build their own cars (Saving thousands of dollars), but for the most par, people just buy cars. There is a marketing term called segmentation, which is used to describe segments of a market (Computer, in this case) to whom a company chooses to serve based on their products (or services) strengths and features. Each segment of the computer industry market is composed by people with different interests, education, age, industry, etc. So when Apple released the new iMac they positioned them selves to target one or several market segments to whom they believe they will be able to serve well. Seldom one will find a company attempting to serve all segments with a single product (hence the variety of configurations and products out there, they even sell parts for individuals interested in building their own computers) because most companies dont have enough resources and/or products to effectively serve all the market. Sure you can build your own computer; therefore, you are in different segment because you have different interests. Personally, I could build my own PC, however I dont have time to do it and I just chose not to therefore belonging to a different segment. This is the way it works.
Thanks for the response but I think that was a bit irrelevent. I was just saying that it takes hardly any time at all to build a pc, nor that much knowledge or level of intelligence. In fact, you'd get a pc quicker by doing it that way than ordering a Dell custom-build, and at the time I was completely new to it all, it wasn't a hassle at all.
I wasn't talking about segmentation or whether you can compare so and so to so and so.