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Passante said:
I agree. Comparisons with home built computers while interesting is not what Apple is trying to compete with. Most home buyers compair on price, a few easy to compare specs (monitor size hard drive and ram) and are heavily influenced by family and friends (thats how I switched my father-in-law :D :D).

What?? you can't compare two computers because one's made by you and other is made by someone else?

Apple IS competing with home built PCs. So is Dell and everyone else!

The difference is, Apple, Dell, and friends offer other things that people find more important than price and specs: security and trust that people don't find in themselves when constructing a PC.

Apple also offers the OS, which is why I own a mac. I don't own a mac for the specs, the "trust" in Apple hardware (I trust MY choices in parts more than theirs), or the security and simplicity of troubleshooting through a single vendor.

Not competing? These are ALL competing, maybe not directly but they are.
 
Take it with you...

Aside from the fact that the 17" is nearly 19lbs, what's to keep you from plunking this guy into your knapsack & hauling it down to the local cafe? As I see it, the size is no less portable than the 17" powerbook. I can't wait for the first sighting at Diesel Cafe, Somerville, vanguard of the my-laptop-is-cooler-than-yours crowd....
 
ffactory said:
Aside from the fact that the 17" is nearly 19lbs, what's to keep you from plunking this guy into your knapsack & hauling it down to the local cafe? As I see it, the size is no less portable than the 17" powerbook. I can't wait for the first sighting at Diesel Cafe, Somerville, vanguard of the my-laptop-is-cooler-than-yours crowd....

Where would you plug it in?!?
 
slughead said:
The difference is, Apple, Dell, and friends offer other things that people find more important than price and specs: security and trust that people don't find in themselves when constructing a PC.

Its a bit odd for people to trust large corporations more than themselves when building a pc. For instance, if I buy a dell, or an apple, and its ****ed, completely bollocked, I'm going to have to send it back, wait for them to figure out whats wrong, then they decide whether its my fault or not, and I'll get it, what, back a month later at best? (this is going with what I've heard of dell, I don't know what its like with apple...) As opposed to me quickly finding the component at fault, and returning it for a new one... which should take a few days at most...

POINT IS... oh, I forget, I don't think my post really has much relevence here... :D
 
ffactory said:
Aside from the fact that the 17" is nearly 19lbs, what's to keep you from plunking this guy into your knapsack & hauling it down to the local cafe? As I see it, the size is no less portable than the 17" powerbook. I can't wait for the first sighting at Diesel Cafe, Somerville, vanguard of the my-laptop-is-cooler-than-yours crowd....

The Diesel is also a great place to watch the cute lesbians cavort.

Ah, Summer in Boston...
 
slughead said:
What?? you can't compare two computers because one's made by you and other is made by someone else?

In a word, yes.

Apple IS competing with home built PCs. So is Dell and everyone else!

Until grandma is comfortable going out and buying the parts to put together a machine, manufacturers that sell systems are not competing in the same space. I've seen this attitude before, and it's always from someone who knows at least something about computers but has forgotten that other people are about as stymied as a foreigner without a translation book. Computers are a mystical box that does things, sometimes ones that you don't want, for the vast majority of people. How else do you explain all the service departments, 'for dummies' style books, and other rigamarole that are the hallmarks of the everyday computer user?

My mother is not a stupid woman, as she's a highly successful physician and a former president of her professional association. She also doesn't really understand the difference between RAM and a hard drive, which is why she asks me for help. She couldn't build a computer to save her life, except perhaps by chance, so the homebuilt and enthusiasst side is a non-issue.

Imagine what it must be like for people who aren't as bright as she is.
 
Originally Posted by slughead

And by the way, Apple wouldn't have to re-write anything to run OS X on x86, as they have already ported the OS to x86 (and are keeping it current, FYI). All they'd have to do is recompile the iLife Apps on OSX for x86 and be done with it.

They could probably have OS X 10.3.5 for x86 on shelves in under a month if they wanted to (and if the hardware companies would write drivers for it). Actually they could add an "Apple" touch to it and rent out space for drivers on software update on Apple's servers, totally surpassing the MS experience.

Are you sure about tht?
Last i heard a company who did try to port MAc OSX, managed to do it (sort of), but it ran REALLY REALLY slow, like almost unusably slow. I really am doubting that Apple could or ever would try to port to x86.
 
milzay said:
Are you sure about tht?
Last i heard a company who did try to port MAc OSX, managed to do it (sort of), but it ran REALLY REALLY slow, like almost unusably slow. I really am doubting that Apple could or ever would try to port to x86.

-->Apple<-- has ported Mac OS X to x86. Jobs made reference to it in an interview, even said that they were keeping it up, other rumors substantiated it.

Until grandma is comfortable going out and buying the parts to put together a machine, manufacturers that sell systems are not competing in the same space.

oh, so basically a power user shouldn't build their own system because grandma can't build it? Because if grandmother can't build it, how in the world can you build a "comparable" system to Dell? See because grandma has waved her magic wand and turned Homebuilts into apples and Package deals into oranges.

I can see not comparing them in the context of grandma's computer.. but can we not compare 2 computers because of the low probability one will be bought by a grandmother more than another?

So I guess, since kids shouldn't be using ovens, d'giorno pizzas can't be compared to dominoes.

What arbitrary line am I blind to?
 
...Both premade pizzas, only one has to wait to bake a DiGiorno before one can eat it, even though all of the parts are there...it's not a pizza until you put some work into it (and even then it's still not a pizza). Where one can eat the Dominoes pizza as soon as it's delivered to your front door, or you can even pick it up and eat it on the way home!! Kids shouldn't use ovens?

I think thatwendigo did a little better than you're giving him credit for, and made a bit more sense. I'm not sure where the hell you're going with the pizza analogy. :D
 
cyberddot said:
...Both premade pizzas, only one has to wait to bake a DiGiorno before one can eat it, even though all of the parts are there...it's not a pizza until you put some work into it (and even then it's still not a pizza). Where one can eat the Dominoes pizza as soon as it's delivered to your front door, or you can even pick it up and eat it on the way home!! Kids shouldn't use ovens?

I think thatwendigo did a little better than you're giving him credit for, and made a bit more sense. I'm not sure where the hell you're going with the pizza analogy. :D

Look! you compared dominoes and Digorno! Congrats, you've done the impossible. See because digorno and dominoes apply to different markets, they OBVIOUSLY can't be compared.

You the man, cyberddot.
 
slughead said:
-->Apple<-- has ported Mac OS X to x86. Jobs made reference to it in an interview, even said that they were keeping it up, other rumors substantiated it.

Actually, Jobs said that it could be ported to other platforms with relative ease, but all he was talking about was the actual operating system. Most modern operating systems are at least somewhat portable - XP has the Hardware Abstraction Layer, OSX and other *NIXes their shared code - and so that's not surprising.

What you don't seem to understand is that the application APIs, hardware drivers, and other important parts would not be nearly as easy to move. Without them, having an OS is pointless for anyone that doesn't want to spend ridiculous amounts of time writing their own drivers. The problem with OS X on x86 hardware is that Apple would have another case of pissing off developers with a major shift (68k to Power, Power to OS X on Power, OS X on x86) in their programming.

Simply put, why would developers even bother writing for OS X once it's on x86? They could stop selling anything but Windows versions, since the hardware exists to run their other product.

oh, so basically a power user shouldn't build their own system because grandma can't build it?

No, you're branching off into a completely separate issue now.

Apple doesn't license their hardware, and with good reason. Unlike any other computer manufacturer in the world, they have a thriving business operating systems, hardware, and software, pushing an integrated solution that's intended to be easy to use. When they opened things up and let others make hardware, they were hemorrhaging money as the secondary companies used every corner-cutting trick they could to try to eat Apple's margin rather than growing the market.

The end result was that the Mac platform didn't gain marketshare, Apple lost money, and the user end experience on the clones was more annoying. I know, because I remember needing third party drivers to make some of the hardware in mine work.

Because if grandmother can't build it, how in the world can you build a "comparable" system to Dell?

Yes, you can't, because the home builder isn't subject to manufacturing, packaging, advertisment, distribution, and other fees and concerns that a major OEM has to deal with. It isn't at all comparable to take a mishmash of parts and then a complete box, because the responsibilities are spread out thinly on the former and not on the latter.

What I tell you three times is true:
It's not a fair comparison.
It's not a fair comparison.
It's not a fair comparison.


I can see not comparing them in the context of grandma's computer.. but can we not compare 2 computers because of the low probability one will be bought by a grandmother more than another?

There's no low probability about it. The average consumer buys a whole box from a retailer of some sort, whether the original company or someone like CompUSA, and that won't change unless the technology does. Computers are too complex for most people to understand the internal workings without a lot of experience, which is why many of the geekier people on boards like this one forget what the experience was like.

So I guess, since kids shouldn't be using ovens, d'giorno pizzas can't be compared to dominoes.

The rare child is capable of using an oven at a young age, just as the rare computer user can build their own. That doesn't mean you can compare the two directly, since the situations are different. To extend your metaphor, one could say that food that is available to the child who can cook is not an option for the one who can't, which means that the two are not able to be directly compared.
 
daveg5 said:
I disagree, the emac is aimed at that market, the market being education/school and first time buyers. the imac is made 1 level up from newbie, and one level down from pro.
emac, ibook= beginner
imac powerbook 12"= intermediate
powermac and powerbook+ pro and pccard/pci/firewire 800, upgradeable graphics. independant dual displays.

This is too simplisitic way off looking at. PEople buy the macs at the different price points for many reasons and Apple knows it. That's why they made the eMac in the first place (education users - including teachers, who know Macs quite well). Hell, I even bought ibook because it is way cooler to the touch than a Powerbook.
 
Scalability of new enclosure

Apologies up front for not reading every post thus far, but has anyone considered the scalability of the new enclosure vs. the space requirements of the liquid cooling system? Presumably, the iMac will enventually get to the 2.5 gHz range or better. Does the 2.5 gHz G5 necessitate the liquid cooling system or will slower bus speeds keep cooling issues under control? I don't know if the liquid cooling system as is would fit in the new skinny iMac.
 
thatwendigo said:
In a word, yes.



Until grandma is comfortable going out and buying the parts to put together a machine, manufacturers that sell systems are not competing in the same space. I've seen this attitude before, and it's always from someone who knows at least something about computers but has forgotten that other people are about as stymied as a foreigner without a translation book. Computers are a mystical box that does things, sometimes ones that you don't want, for the vast majority of people. How else do you explain all the service departments, 'for dummies' style books, and other rigamarole that are the hallmarks of the everyday computer user?

My mother is not a stupid woman, as she's a highly successful physician and a former president of her professional association. She also doesn't really understand the difference between RAM and a hard drive, which is why she asks me for help. She couldn't build a computer to save her life, except perhaps by chance, so the homebuilt and enthusiasst side is a non-issue.

Imagine what it must be like for people who aren't as bright as she is.

-----------------

And many simply don't have the time/energy after a day's work to hunker down and build a tool kit, supply box, THEN their computer.

My very first project was to virtually rip appart a Rev/A Bondi iMac to upgrade the hard drive, RTC battery , RAM, VRAM, .... had to wait for my vacation and spent 18 paranoid hours at it ( yes, I bought an anti-static mat and wrist strap :) ...)

An experienced geek would do it in 25 minutes.

---gooddog
 
daveg5 said:
unless they add a screen protector and are willing to cut margins, i think crt emac will servive, maybe with am improve screen. 1280x1024 @85hz would be nice, no dead pixels, excellent response, no dead pixels, 180 degree viewing angle and easy on the eyes, a low bottom lcd just cant match the quality price and durability of that.

__________

Screen protector yes -- the rest -- dunno...

I teach in LA,CA.

If Apple wants to make a student lab computer, advertise it agressively and price it the same way, with free OS X or option for free Linux as well as the economizing I suggest below, then here is what schools need:

A school computer, for student use, needs extraordinary features in two areas : anti-vandalism and anti-porno. Busted labs are seldom replaced within the decade, and lawsuits by parents of porno-injured angels are even more expensive: fear of lawyers reigns supreme.

The screen needs to be TOUGH and a replaceable tough shell would be grand.

The case needs to have baffles that channel soft drinks, gum, paper wads, used condoms, etc. away from electronics and can be easily unlocked for frequent cleaning. That pizza slit along the top back of the G5 iMac is a chump's trademark.

All ventilation ports need the above baffling.

All removable media drives need to be centralized at the supervisor's station.

Access to the net must be only to pre-selected sites rather than by using naive "rules" based S/W.

Lock-down to the bench must be robust and use special fasteners.

All serial numbers, etc. must be up-front and behind the screen protector for inventory.

Picture quality is of minor importance --- functional is good enough. Here is a great place for Apple to unload it's LCD's with a FEW bad pixels --- not in our home use , DVD watching machines. The schools get a price break for bad pixels/ we pay a little extra for 100% pixel guarantee -- all are happy.

Gaming abilities are also unimportant -- we don't play games with them : mostly math S/W and English practice WP etc.

Sound quality is also unimportant, but sanitary headphone capability does matter a lot: maybe careels with directed beam sound projectors ( transducer phased array type ) could achieve this with no student contact.

Virtual (projected) keyboards and
track pads that work from behind replaceable, clear, tough plastic would be a heaven sent if functional. Most kids are very slow hunt-and-peck typists.

Supporting furniture, like properly chevronned rows for total visibility of class from the teacher's elevated desk is needed sorely: and I mean SORELY : I still have eight scars on my shins from one year of scrambling through the forest of chair legs to answer questions.

The teacher's station needs remote access to each student screen and head-set : to answer questions.

Cases need attractive but graffitti-resistant finishes and coatings.

The kids need a swift kick to the a$$, but that is a whole other issue.

---gooddog :cool: :cool: :cool: :cool: :cool:
 
Ton Palmans said:
On AppleIndider there is an article (http://www.appleinsider.com/article.php?id=638) explaining how highly replacable virtually all the parts are - even the CPU/GPU combo - which adds even more great value I think.

As to my earlier questions regarding noise levels and display response time, it seems that this new iMac will be very quit, at a 25 dB level. Seems very good. There is still no answer to what the response time of the display is, but indications seem to be that it is the 20" display from the 'old' iMac line, so not 16 ms. Little disappointing, but maybe not that bad?

1. Has anybody with an 'old' 20" iMac ever watched movies (DVD) on it? What is your experience? No ghosting or such, but rather enjoyable watching? (I hope....)

****************

I played a DVD (Apocalypse Now) on a 20" iMac at the shop.
It was fantastic ! No ghosting, picture break-up, picket fencing, etc. Just a fantastic picture. It was sooooo hard for me to resist buying--but I expected the G5 within weeks. I plan to use my 20" Rev B G5 with my Formac Studio TVR for all my TV watching. Even on my 15" FP Sunflower, this combination rocks --- and I plan to get the "tubesorround.com" 5.1 head set for sound -- or my sound sticks with jellyfish subwoofer.

---gooddog



2. Are there noticable differences between 'wired' keyboards and mice versus Bluetooth ones? I often play online chess, in which when in time trouble it is highly undesirable to have delays between mouse and mac.

Thanks again for your help. :)
 
62 pages of comments on the G5 iMac? Holy Crap!

As a computer, I'm certain it's going to be wonderful, but I sure don't care for the appearance. When it comes to Apple and food, not only does it have to taste good, but presentation is everything.

It does look like a cross between one of Apple's new LCDs, the eMac, and a bit of the iPod thrown in for good measure.

I sure hope somebody likes it.
 
Sped said:
Apologies up front for not reading every post thus far, but has anyone considered the scalability of the new enclosure vs. the space requirements of the liquid cooling system? Presumably, the iMac will enventually get to the 2.5 gHz range or better. Does the 2.5 gHz G5 necessitate the liquid cooling system or will slower bus speeds keep cooling issues under control? I don't know if the liquid cooling system as is would fit in the new skinny iMac.

The point of the liquid cooling system was NOT for heat dissipation, it was for sound reduction.

They probably stuck two 2.5's in a G5 case and noticed the fans were running at a high RPM, and decided to silence it with a simple liquid cooling system.

If Apple were to use processor fans, the G5 would be much more space efficient, have fewer holes in the front and rear sides, cost less, and have more room for expansion such as hard and optical drives.

However, it'd be louder; and Apple seems to try to balance silence and specs.

I'd imagine the G5 iMac will get a dual core processor before it gets a 2.5Ghz, but by that time they'll probably call it a G6.
 
gooddog said:
Ton Palmans said:
As to my earlier questions regarding noise levels and display response time, it seems that this new iMac will be very quit, at a 25 dB level. Seems very good. There is still no answer to what the response time of the display is, but indications seem to be that it is the 20" display from the 'old' iMac line, so not 16 ms. Little disappointing, but maybe not that bad?

1. Has anybody with an 'old' 20" iMac ever watched movies (DVD) on it? What is your experience? No ghosting or such, but rather enjoyable watching? (I hope....)
I played a DVD (Apocalypse Now) on a 20" iMac at the shop.
It was fantastic ! No ghosting, picture break-up, picket fencing, etc. Just a fantastic picture. It was sooooo hard for me to resist buying--but I expected the G5 within weeks. I plan to use my 20" Rev B G5 with my Formac Studio TVR for all my TV watching. Even on my 15" FP Sunflower, this combination rocks --- and I plan to get the "tubesorround.com" 5.1 head set for sound -- or my sound sticks with jellyfish subwoofer.


Ton Palmans said:
2. Are there noticable differences between 'wired' keyboards and mice versus Bluetooth ones? I often play online chess, in which when in time trouble it is highly undesirable to have delays between mouse and mac.

Thanks again for your help.
Thank you for your experiences with DVD playback, it is quite comforting to know that this would be OK on the new iMac. I guess I'm almost sold now... :)

Good luck with your TVR and 5.1 sound!
 
Sped said:
Does the 2.5 gHz G5 necessitate the liquid cooling system or will slower bus speeds keep cooling issues under control?
Slower bus speeds really don't dictate the overall heat of a CPU. A high bus speed will heat up the southbridge and northbridge motherboard chips a bit more, but the overall CPU heat is mostly determined by frequency and voltage. IBM is continually working on making new steppings and by the time 2.5 ghz is ready for this iMac, they will most likely have a newer stepping of the G5 which can run with the standard iMac air cooling... then again with the FSB of the iMacs having a 1/3 divider, by the math, we'll never see a 2.5 ghz chip in there... :) :) 3x800 would be 2.4 ghz and 3x900 would be 2.7.
slughead said:
The point of the liquid cooling system was NOT for heat dissipation, it was for sound reduction.
Nope. the 90nm 2.5 ghz DEFINITELY get hot. At 2 ghz, they put out a bit less heat than 2 ghz 130nm chips. However, just a BIT less. At 2.5 ghz, they put out more heat than the 2 ghz chips. Not to mention that because of the die shrink, the area of the chip is smaller. Thus, the new G5 puts out far more watts/unit area than the older G5. This is not IBM's fault. AMD and Intel especially faced this problem with the move to 90nm technology. That's why there's no 3 ghz now. That's why Intel and AMD's clock's haven't scaled as well. Typically a processor die shrink is all Intel or AMD would need to make a couple improvements on a chip, lower its heat output, and scale its frequency way up. That's what IBM was counting on. That's what Steve Jobs was counting on when he said 3 ghz within a year. Anywho my electrical engineer self is going on a nerd rant again and i'll stop :). But back to liquid cooling... the specific heat capacity of water is far better than that of copper. By using a water pump, the heat that gets pumped into the water gets taken away quickly to a radiator so while cooling ability is furhter increased, we don't need fans with as high of an RPM to blow the heat off the radiators.
 
slughead said:
Some of you guys are saying this is comparable to a PC in features/price.

I think the iMac is fairly priced for what it's competing with and the size as an important feature. Otherwise, I think you're mainly paying for form, not function, if you compare it to a www.pricewatch.com computer:

Since the 17" iMac has sales tax in 49 states (??), at 8% $1,299 is $1,402.92, so keep that in mind. Also keep in mind that both of these configurations carry a monitor with more pixels and a higher contrast ratio, measuring 20". The 20" iMac is $1,899 ($2,050.92 with 8% sales tax), so keep that in mind as well. Also note that all of these parts may be purchased without sales tax in 48-49 states.

$50 - GeForceFX U 5200 128MB
$27 - 256MB DDR 3200 RAM
$268 - P4 3.2Ghz with Mobo + 8X AGP 800MHZ FSB
$49 - soundcard with Optical I/O
$62 - SATA 80GB HD
$588 - 20" LCD, 1600x1200, 600:1 Contrast, with speakers and microphone. Aluminum enclosure.
$65.50 - NEC 8X DUAL/DOUBLE LAYER DVD BURNER DVD±R
$64 - Antec case w/350watt PSU (also antec)
======
$1,173.50

~$1,400 system:
$208 - Radeon 9800 128MB
$110 - 1,024MB DDR 3200 RAM
$268 - P4 3.2Ghz with Mobo + 8X AGP 800MHZ FSB
$49 - soundcard with Optical I/O
$62 - SATA 80GB HD
$588 - 20" LCD, 1600x1200, 600:1 Contrast, with speakers and microphone. Aluminum enclosure.
$65.50 - NEC 8X DUAL/DOUBLE LAYER DVD BURNER DVD±R
$64 - Antec case w/350watt PSU (also antec)
======
$1,414.50

The emboldened text means it is better than what's in the iMac by any measure. The display was not emboldened because some people might value a 16:9 display over the 4:3 compared here, instead of the better contrast ratio/more pixels.

[edit: I should also point out that ALL the shipping rates were included in the parts' prices (as is the case with all pricewatch numbers). In addition, you can buy the new iMac from somewhere other than the Apple Store and not have to pay sales tax.]

The 20" lcd listed on pricewatch for $588 is 640x480 not 1600x1200. Check http://www.buyxtremegear.com/svavr20.html You may have confused viewable area with resolution(viewable area 16.1" by 12") Decent 20" lcds usually cost ~900
 
thatwendigo said:
There's no low probability about it. The average consumer buys a whole box from a retailer of some sort, whether the original company or someone like CompUSA, and that won't change unless the technology does. Computers are too complex for most people to understand the internal workings without a lot of experience, which is why many of the geekier people on boards like this one forget what the experience was like.

Now, assuming you're still arguing about apple competing with users who build their own pcs (cos I've been scanning whats been posted), I just want to disagree with this one point, forgetting about who apple is competing with.

A year ago I didn't know anything about the internal workings of a computer, I mean, you don't really know how it WORKS to build one, but thats besides the point, I read a couple of websites, after that I went straight to choosing which components to buy through reviews and cost, and I built my first PC for under £200 in an extremely small amount of time with NO experience building one before, I didn't even need to read a step by step guide... because it is basically a logical process... I'd hazard I guess that most people are smarter than me too.

Point is, assuming you're talking about what I think you're talking about, I think you're exageratting the level of geekyness required to build a pc, heck, I don't really know how a computer works properly, I just have a very high-level view of it all (this sends this info to that, etc.)
 
nprallstar said:
The 20" lcd listed on pricewatch for $588 is 640x480 not 1600x1200. Check http://www.buyxtremegear.com/svavr20.html You may have confused viewable area with resolution(viewable area 16.1" by 12") Decent 20" lcds usually cost ~900

yes, they have changed the price.. must have been a misprint:

http://www.legendmicro.com/store/more_info.asp?product_ID=2956

$750 for the monitor I mentioned. That is still more that competitive spec wise with the iMac/dell/whatever.
 
taking too long.

I've waited for almost 6 months for the replacement imac. I was going to get a 20 inch( as a investment in my health. I've been working off a tiny ibook for two years! and my neak hurts!ha!).and then then they start talking about a repalcement. And now all they offer us is ugly block on a stick and dont even offer the right screen size!) Lets face it there is NO reson (apart from design faiiure) to having that space with the emblem below the screen. It throws everything off. and also If theres going to be a wall mounting kit for the imac( as there web site says)Isn't that underneath speaker system just going to shoot it on the floor? I'm not realy impressed with the design. But can't leave it for much longer. I just wish they had got there act together...
 
Way off

egor said:
Now, assuming you're still arguing about apple competing with users who build their own pcs (cos I've been scanning whats been posted), I just want to disagree with this one point, forgetting about who apple is competing with.

A year ago I didn't know anything about the internal workings of a computer, I mean, you don't really know how it WORKS to build one, but thats besides the point, I read a couple of websites, after that I went straight to choosing which components to buy through reviews and cost, and I built my first PC for under £200 in an extremely small amount of time with NO experience building one before, I didn't even need to read a step by step guide... because it is basically a logical process... I'd hazard I guess that most people are smarter than me too.

Point is, assuming you're talking about what I think you're talking about, I think you're exageratting the level of geekyness required to build a pc, heck, I don't really know how a computer works properly, I just have a very high-level view of it all (this sends this info to that, etc.)


Sorry, you are way off. I used to work for CompUsa, and even though building a computer these days doesn’t require technically advance individuals, the average Joe is simply no willing or able to do it. When you deal with customers and listen to their concerns you learn that they simply don’t have the time, the interest, or the knowledge to build their own PC’s (Even though one can learn to do it effortlessly). The Average Joe has many other things going on in their lives to worry about building their own computer. Computers are time saving tools, and normal people use them, not build them. Some hobbyists build their own cars (Saving thousands of dollars), but for the most par, people just buy cars. There is a marketing term called segmentation, which is used to describe segments of a market (Computer, in this case) to whom a company chooses to serve based on their product’s (or services) strengths and features. Each segment of the computer industry market is composed by people with different interests, education, age, industry, etc. So when Apple released the new iMac they positioned them selves to target one or several market segments to whom they believe they will be able to serve well. Seldom one will find a company attempting to serve all segments with a single product (hence the variety of configurations and products out there, they even sell parts for individuals interested in building their own computers) because most companies don’t have enough resources and/or products to effectively serve all the market. Sure you can build your own computer; therefore, you are in different segment because you have different interests. Personally, I could build my own PC, however I don’t have time to do it and I just chose not to therefore belonging to a different segment. This is the way it works.
 
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