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Looks like people really can’t handle change. I don’t mind the new design at all, yeah the apple logo looks weird in the new place but what do you want, the exact same iPhone for rest of time?
The position of the Apple logo is the least of this design’s problems. That obnoxious camera cyst is hideous beyond words.
 
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What exactly are you expecting to see from a design perspective? What else can be done with phones? Besides the awful “folding” gimmick. The 16 Pro is peak and I don’t think they’ll be able to improve on it any time soon. Especially not with that fugly 17 Pro.
Not OP, but I have to agree. There isn’t much more than can do beyond using different materials, shrinking the bezel/Dynamic Island further, adding a bit more curvature etc. Minimalism and balance is part of the iPhone design architecture and that render is a total regression on what makes the iPhone and iPhone. I am sure (or maybe that’s hope) that this render is nothing more than the creation of someone with too much time and too little taste and design skill.
 
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The position of the Apple logo is the least of this design’s problems. That obnoxious camera cyst is hideous beyond words.
😂 I could live with the cyst (that cracked me up) if it’s shallower than the current bump, but as it’s been shown it’s looking like the same deep extrusion that’s been eating too many Whoppers.
 
I'm usually one to wait until the final thing with a suspicion that it'll actually look nice... but this is insane.
 
I still remember picking these up in stores and thinking "some day, once the tech matures a bit more, the iPhone will be this light, thin, sexy and smooth in hand".

And instead every iPhone is now a huge fugly brick with warts all over the back.

That's exactly what I thought would be the future iPhone some day. Apple set the bar really high back then, even they can't even match anymore :D
 
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Gotta read folks..."redesigned MagSafe magnet array"

The MagSafe arrays are not visible on any iPhone. Hint: They are on the other side of the back panel.

How many people use their phone with a case? I certainly don't, but everyone else I know does. How many of those who own a case use some sort of a clear/transparent case? These are very popular now. So this is very much the iPhone will look like for probably more than 50% of owners (unless they decide to not use magsafe at all).
 
How many people use their phone with a case? I certainly don't, but everyone else I know does. How many of those who own a case use some sort of a clear/transparent case? These are very popular now. So this is very much the iPhone will look like for probably more than 50% of owners (unless they decide to not use magsafe at all).
When I lived in NZ, I was always case-less. Those thick carpet floors were provided the perfect cushioning for the accidental drops. Now that I live in Vietnam and we’re stuck with rock hard tiles everywhere, I’m at military-grade protection on the case front (not really, just an Apple MagSafe silicon case). The addition of a 9 month old who just has to touch everything and sees my iPhone as shiny shiny shiny has just compounded the need for a case. I hate it, as I much prefer having no case. But one does what one needs to do.
 
This is objectively fugly and no amount of slick marketing in Sept. can hide it.
This has got be the ugliest iPhone ever

Man, I upgrade every year… but if that abomination is what the new one looks like, I’m skipping this year. That looks horrific.
well, I upgrade every 4-5 years and my current iPhone 13 has bad battery and a failing display. So i guess i have to get the ugly one this year. But it goes into a case anyway so it won't matter much. I'm just bummed that we pay certainly a solid amount of money for the design part of the phone, not only the technical components. And I would hope the design part is not more than 25 cents, because that's what's it worth if it really looks like that. Well it's rumors so it could look slightly less ugly.
 
You don't "have to" -- You could get a great deal on a 16 series in a couple months.
Yes, that is a consideration. But since I like to keep my phones a long time I always prefer to buy the most recent version with the best camera and enough processing power and then not worry or think about iPhones for at least three years. Worked quite well so far.
 
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From 12 absolutely, no need. Especially from 12 Pro. But from 11 Pro it would be more wise to jump to a new device. My battery is aging, while it can take another year until the 18 release, I would love new camera features


Yeah, it is a very sad new reality of iPhones: function over form. Apple started catering to vocal majority of users who said they want brick-sized batteries, not bending devices (I believe one can achieve it in a thousand different ways), heavy and large.

I do really miss my iPhone 5, it was top device. Slim, small, light. Who would need Apple Watch back when iPhones were so small and pocketable? I didn’t want or need bigger camera or more cameras back then, because lens was 33 mm equivalent which was very close to what human eye sees (or what human eye focuses at) + the peripheral vision. Now they all sell 24mm as a baseline, very poor choice and awful for portraits (unless crop zoom used, i.e. “fusion camera” which is basically AI-enhanced crop), people look distorted.

Also, Apple nowadays focuses too much on AI photo enhancements which can look extra horrible at times. This is another reason I want Pro model - they have ProRAW that is not as aggressive as baseline JPEG photo mode.



And this is basically state of the new Apple - they fail at innovating faster than contenders, too slow to polish inconsistencies and ugly aspects (such as the notch which imo became even uglier and weirder when they turned it to “dynamic island”).

They could have already gotten rid of USB-C port and make their iPhone completely waterproof up to 10 meters, like a GoPro. And instead they could have added a magsafe-like connector that is small and efficient, all to the bottom of the device. I really don’t understand how they even allowed notches on some of the newer Macs, rumors tell we will even get notch on iPad in future🤦‍♂️

Very sad state of modern Apple: milk the base, cater to Android switchers (Androidification of iOS). Since many Android users don’t really care about the design (Galaxy S25 and new Google Pixel prove that), they would probably love all of these design issues
I bought a Galaxy S4 in 2013 as my first smartphone in part because i did not like iPhone design, size or feel.

If you think people buying flagship androids don't care about design you are sorely mistaken.
 
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I couldn’t wait to put a case on the iPhone 6 because I thought it was ugly… I really hope that these renders are wrong but I’m afraid this is what they are going to release.
 
I bought a Galaxy S4 in 2013 as my first smartphone in part because i did not like iPhone design, size or feel.

If you think people buying flagship androids don't care about design you are sorely mistaken.
Yeah I was pretty sad when Apple copied Samsung design and unveiled iPhone 6 and 6 Plus. Those were worst iPhones ever made, combined with 6s and 6s Plus. The 4, 5 and 5s era on the contrary was good as well.

I am no snob and also owned few androids back in the days. Only some featured more-or-less good design. Even considering Apple nowadays doesn’t even try to be different, their designs still better versus other phones that are currently on the market

Upd: typo
 
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I don't like the placement of the Apple logo relative to the MagSafe circle.

It really just looks like a uterus about to give birth to an apple.

EDIT: The birthing process has already begun, and the cervix is fully dilated.
 
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I don't like the placement of the Apple logo relative to the MagSafe circle.

It really just looks like a uterus about to give birth to an apple.

EDIT: The birthing process has already begun, and the cervix is fully dilated.

If only the "camera hump" was on the bottom, we could say it was about to give birth to an iPhone Nano!
 
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moving the logo down would be so stupid. I’m really hoping that this rumor is just straight up wrong.
 
To play devil's advocate, the extended battery bump will make it less "wobbly" to use on a table (when caseless). This I like.

With that said, I think it looks pretty ugly.
 
Yes, that is a consideration. But since I like to keep my phones a long time I always prefer to buy the most recent version with the best camera and enough processing power and then not worry or think about iPhones for at least three years. Worked quite well so far.
I find it hard to believe that you’d really be missing out on that much if you just got the 16 pro.

I have a base 16 and no plans to upgrade before iPhone 20 unless something catastrophic happens to my phone.
 
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