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New iPhone 7 Ad Alludes to Dual Cameras, Stereo Sound, and Water Resistance
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Samsung already made a funny commercial advertising a water proof phone. Sorry Apple, you're way late and a jack short.
weird and confusing. Sure us "forumers" understand a lot of the subtle images, but anyone else would be thinking what the hell is that.
And you know what complements all this sleek black aesthetic, right? Jumbo sized white translucent iOS 10 cards, UX mess and Mattel typography. FFS
Unlike Samsung, you can leave it at home and fear for your family's safety.
Since the entire time there is no Apple logo flashed in until the end one has to wait until the end and it could have been an ad for Nike etc. or a movie trailer.
The average consumer takes headache pills from shaking their heads wondering what that was all about.
This time it's hard to upsell the removal of the audio jack. Dual camera is reserved for Plus owners. Stereo speakers is harldy a must have feature. So this ad perfectly fits the new iPhone, it tries to appear more than it is.
This ad's terrible. Tells you nothing about the phone.
The lack of a new design is really going to hurt sales. Average consumers will walk into an Apple Store and notice nothing new. Employees can try selling it on specs and the camera till they're blue in the face, but most iPhone owners'll say, "Yeah, that's nice. I already have that one..." and move along. Sales will drop off a cliff after launch hype dies down.
The lack of a new design is really going to hurt sales. Average consumers will walk into an Apple Store and notice nothing new. Employees can try selling it on specs and the camera till they're blue in the face, but most iPhone owners'll say, "Yeah, that's nice. I already have that one..." and move along. Sales will drop off a cliff after launch hype dies down.
Oh, I don't know, maybe because Apple specifically listed it as a reason for removing the headphone jack in an exclusive interview?
Link: https://www.buzzfeed.com/johnpaczko...adphone-jack?utm_term=.dyLKK9BDyM#.daaDDd5YMm
It doesn't get any clearer than that. I also thought Phil mentioned it on stage, but maybe not. Either way, it's an official position.
Strange, now I want to buy an owl. 
Except for the tiny little special effect of showing a much faster UI than possible at that time.
While I agree with you completely it also cannot be ignored that most of the general public wants to have flashy quickly changing video these days. A perfect example of this is a recent review of the show Stranger Things on Netflix. The only place they could produce the show the way they wanted to was Netflix, all of the other TV executives that saw the pilot wanted to change things around and make things more flashy for those with attention spans like that of a gnat.
I know that seems way off topic, but look at how many videos/shows/movies do things like this, almost all of them. Everything "has to be" fast moving and a constant assault on your senses to move people these days ... so it seems.
iPhone are effectively through demo and it took me a month looking at ladies playing games and apps daily before I converted to iPhone. That's why there are demo units, employees don't based on spec alone, apps are more valuable than a good spec for the average consumers. Employees are creative minded.
"A" reason is very different from "the" reason.
Apple is obviously VERY competent in waterproofing, going as far as extruding water sonically in the Watch Series 2. Oh, and the jack-sporting iPhone 6S can stand 30 minutes in water.
One bigger reason: 14% bigger battery.
I enjoyed this ad. It is something different than what we usually see from Apple and their marketing team, but I don't think there's anything wrong with that.
As people who spend time on the forums, we know what all the images and references mean. To those at home seeing this, they don't and that's fine. The idea is to get people to look more into the product. Those saying there's no information for the product are missing the point, I believe. It's about creating interest and letting people know there's a new phone out.
Many ads don't give a full rundown of specs for a product. And even if they did, not many people will jump right up and go to the store and say 'I want the one from the commercial'. We live in an age where people sit on their couch, see a commercial, grab their device, and search for the product online. That's what this ad does. Says iPhone 7, followed by some abstract imagery, and then says the date it's released. The plan is then for people to go online and see more for themselves.
I also agree that the ad has a luxury feel to it. Say what you want about Apple's design, but I've always felt their products look good in your hand, but also look classy and jewelry-esque sitting on your desk or counter when not being used. Their products do breath a sense of luxury, not to say other phones don't either.
The most unfortunate part about this ad is that hardly anyone will be able to get the product on 9.16.16 who hasn't already ordered it. I think this is something that should have been shown last week before pre-orders. Other than that, I think it's a solid ad and I hope Apple does more like this.
As people who spend time on the forums, we know what all the images and references mean. To those at home seeing this, they don't and that's fine. The idea is to get people to look more into the product. Those saying there's no information for the product are missing the point, I believe. It's about creating interest and letting people know there's a new phone out.
Many ads don't give a full rundown of specs for a product. And even if they did, not many people will jump right up and go to the store and say 'I want the one from the commercial'. We live in an age where people sit on their couch, see a commercial, grab their device, and search for the product online. That's what this ad does. Says iPhone 7, followed by some abstract imagery, and then says the date it's released. The plan is then for people to go online and see more for themselves.
I also agree that the ad has a luxury feel to it. Say what you want about Apple's design, but I've always felt their products look good in your hand, but also look classy and jewelry-esque sitting on your desk or counter when not being used. Their products do breath a sense of luxury, not to say other phones don't either.
The most unfortunate part about this ad is that hardly anyone will be able to get the product on 9.16.16 who hasn't already ordered it. I think this is something that should have been shown last week before pre-orders. Other than that, I think it's a solid ad and I hope Apple does more like this.
