Apple loves to spend ridiculous R&D budget on a problem that doesn't exist while they continue to use off the shelf battery technology and done seem to want to solve "hard" problems. Gimmicks to drive more upgrade sales.
While I can't blame a company for needing to put huge R&D into a product that makes so much money regardless of how little changes between releases, at some point a company like Apple is going to have to invest a lot more into innovation R&D and not just blow it on building cathedrals to contain their hubris.
I would like to see Apple invest in solving the battery issue. They need to help develop next generation battery technology that not only solves device power life issues but could usher in a new era of EV cars and renewable home or even city power solutions that do not rely on raping the earth of all its Lithium and fossil fuels. Its a win win for Apple if they make a battery to keep an iPhone alive for a few days AND can deliver a product to make EV car batteries lighter and have higher capacity energy storage. They can just buy or invest in many companies struggling to develop this technology and its chump change for Apple.
Apple has enough capital to solve some REAL problems not only facing their own products but the world in general, yet they seem intent on dumping money into vapid features that really don't bring anything new to the game other then a slightly faster way to unlock a boring phone. I am tired of Apple being so self absorbed by only spending money on vapid product advances and NEVER contributing anything back to society except another expensive slightly enhanced product.
I would like to see Apple start paying back consumers after years of taking their money by INNOVATING something beneficial to society for once; facial recognition or enhanced touch id, nobody is screaming a need for this