I actually love the Air.
But let’s be honest — it’s not selling well, and that’s not just because of the obvious compromises. I really think the marketing team dropped the ball here.
The launch video? Super serious. No spark, no humor, no fun. It felt like it was designed only to make people go “Whoa!” — but not in a way that connects emotionally. It’s all just:
“It’s so tough! Look at our engineering! The camera works! The battery lasts!”
Cool... but that’s kind of the bare minimum, isn’t it?
There’s nothing that makes you feel anything. No sense of cleverness or charm. Remember the old MacBook Air ad? The one with “I’m a new soul living in a strange world...” — it had personality. It made you smile. It made you want the thing, even if you didn’t need it.
That’s what the iPhone Air is missing: a bit of soul, a bit of character.