Originally posted by Jesus on OSX
You sir, do not understand marketing. Just like websites, you have to capture the attention of the audience within the first 5-7 seconds or the channel is flipped.
Population suffers from ADD. No one is going to stick around and watch some Bach-inspired commericals during pop-culture shows, considering every single ad out there aims to deliver as much adrenaline as possible in a 30-second timeframe.
You snooze, you lose. Black Eyed Peas style Hip-Hop is a perfect candidate for the background music because a) it's catchy b) it's clear c) it's meaningless. Rather than provoking redundant thoughts in consumers, it aims to shift to focus on the product that's being conveyed. "Shake your booty" is something that you don't need to process in your brain consciously. It all happens on motor skill basis. Combine that with the visual aspect of the commercial and you have a killer mix. It would be quite a challenge to figure out this formula with mainstream rock, but my hunch is they're going to try anyway. Good luck to apple with trying to find a good mainstream rock band to fit the above context.
As much as I'd like to see Blind Guardian, Cradle of Filth, Black Label Society, Dillinger Escape Plan or Opeth in iPod commercials, they won't work no matter what. System of a Down has many catchy riffs which would satisfy the soundtrack, but they're too anti-establishment to be put on there. I just hope the "rock" version does not feature those ****** boy-"bands" such as Good Charlotte, Trapt or Limp Bizkit.
And the classical music does not work during primetime. Wagner is great, but too Hitler-oriented 😛
