That’s exactly why I think they are (or may, still haven’t seen what they do today and tomorrow)are doing this. The big announcements (can’t really call them a reveal!) on Monday won’t appeal in the same way as their traditional base who largely still looks for hardware related announcements. Apple has made plenty of big service announcements in their keynotes but this may be the first time a keynote is (almost) exclusively about services, and services that are ancillary to tech. For example, Hollywood Reporter is going to be bored/put off by iPod updates but all about official statements on the streaming and news services they’ve been reporting on for months. Apple will appease the tech press who are less interested in the services by mentioning the updates and giving them hands on opportunities after the show. While it may look and feel like a regular keynote, this is shaping up to be a very different event for Apple.For me it seems a bit weird to release/refresh products every day like this, just so that the keynote could 100% focus on a new streaming service that everyone already knows about. If they really update iPods too, I'm ready to think that they will actually release something bigger alongside the streaming service during the keynote, like the new Mac Pro.
But maybe I just like the idea too much that "it's show time" would also refer to a product they've already told us about, which is supposed to be released this year and which has a lot of expectations towards it. Instead of just being all about the new streaming service and maybe some TV-shows and movies.
I’m 100% confident there will be no Mac Pro and pretty sure there will be no hardware at all—if there is it will be directly related to these services (ie OS updates, Apple TV, etc.)
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Not for that price. Both the iPhone and iPad models with FaceID are min $100 more. I don’t think Apple will risk alienating a price conscious market. I don’t know how many are bought as test mules—I bet Apple has a pretty good idea—so maybe I’m wrong.Do you think there is a chance it may have an iPhone XR design?