wdw_ said:
you are correct. My fault. Ignorant old me hadn't watched the ad when he posted.
Ad is okay. Same old, but still cool. Is it new that at the end it flashes "ipod + itunes" instead of just "iPod"?
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iPod NEW iPod TV Ads!
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you are correct. My fault. Ignorant old me hadn't watched the ad when he posted.
Ad is okay. Same old, but still cool. Is it new that at the end it flashes "ipod + itunes" instead of just "iPod"?
About the same in the UK. BUT in the UK at least (so I'm guessing the same in the US) it has only been given a limited edition release at the mo - 300 singles a week for a couple of weeks. So this baby's been downloaded like theres no tomorrow.Trowaman said:
MOFS said:About the same in the UK. BUT in the UK at least (so I'm guessing the same in the US) it has only been given a limited edition release at the mo - 300 singles a week for a couple of weeks. So this baby's been downloaded like theres no tomorrow.
checking itms uk, this songs no 2
will probably soon push up to no1, perhaps if us brits get the ad.
Attachments
Getting back on track a bit here, I thought the Rollerskates ad was pretty cool.
If they don't already, they should offer some sort of filter in iMovie that would make it easy to create silhouetted video (color background, black object in foreground with highlighted objects). Then they could let people send in their own submissions for a "create your own iPod ad" contest.
If they don't already, they should offer some sort of filter in iMovie that would make it easy to create silhouetted video (color background, black object in foreground with highlighted objects). Then they could let people send in their own submissions for a "create your own iPod ad" contest.
Ja Di ksw said:
I think I've submitted three or four times to Apple's iPod suggestions page that they add some kind of over-the-ear sport headphones. I tried the inside-the-ear models and found them horribly uncomfortable.
Right now I'm using Sony over-the-ear headphones, but they're black which throws off the whole aesthetic of a white iPod. Maybe I should get the U2 edition!
I'm hoping, hoping, HOPING for an iPod sport.
Why people think that AD is so great, but even if you do think it's great, that was 1984...it's 2005 now.
~Shard~ said:
Who cares if I like these ads or not? They work. That sells iPods... and THAT, in the end, sells Macs.
They should ALSO advertise Macs, and I suspect they soon will. But that doesn't mean they have to stop the iPod campaign.
At some point a change to the iPod ads will be needed. But sticking with a theme can be important for brand awareness. That's why so many companies do it--not just Apple. One glance at an iPod ad is an instant reminder of the product you're thinking of buying. A totally new ad, however good in other ways, wouldn't have that effect.
I suspect Apple and their ad agency have real data on this effect. We don't.
If the data says more of the same is the best use of their iPod ad budget right now, then I really don't care either way.
They should ALSO advertise Macs, and I suspect they soon will. But that doesn't mean they have to stop the iPod campaign.
At some point a change to the iPod ads will be needed. But sticking with a theme can be important for brand awareness. That's why so many companies do it--not just Apple. One glance at an iPod ad is an instant reminder of the product you're thinking of buying. A totally new ad, however good in other ways, wouldn't have that effect.
I suspect Apple and their ad agency have real data on this effect. We don't.
If the data says more of the same is the best use of their iPod ad budget right now, then I really don't care either way.
nagromme said:
I agree. I'm too tired to retype a post I made on another forum, so here:
I personally really liked the ad. Also, Damon Albarn rules the school.
iPod ads work, and should be kept on the air. Good marketing campaigns can last for a few years. As for commercials selling Macs, I don't think it'll work. I have yet to see ONE good, effective Apple ad that sold Macs. Selling computers is different from selling electronics, where there is so much more mass appeal. A Mac, in some ways, is just too complicated to be distilled into a 30 sec. spot. There is just too much stuff you need to talk about, or you wind up trying to peddle just one feature, "the next big thing," which can be purely subjective. When Apple tried to sell iMac DV + iMovie in 1999, I personally didn't hear people talking about it. Some people could care less that they could edit their home movies. With the iPod, the concept is more universal.
Also, usually whenever Apple tries to sell the Mac, the ads aren't abstract enough, like the silhouette ads. Or they aren't iconic enough to stay in the consumer's consciousness, like with the 1984 spot. They were too literal, and had too many product shots, which don't register as clearly. iPod ads are distinct, clear, and are absorbed instantaneously. Apple needs to think hard about TV ads before they air another commercial of a product sitting in white space with a barely-clever voice-over. Also, they KEEP USING JEFF GOLDBLUM. The man's movies are more than enough.
iPod Ad
While I liked the iPod advertisement, I think that Apple could do so much better. Why not do ad's like Pepsi, and Budweiser that are funny, those ads are sent all over the world on the internet which could increase the advertising value of the ad's.
While I liked the iPod advertisement, I think that Apple could do so much better. Why not do ad's like Pepsi, and Budweiser that are funny, those ads are sent all over the world on the internet which could increase the advertising value of the ad's.
This morning I saw a man rollerblading to work in the rain. More proof that I'm living in California. He had a backpack on, but no iPod. Perhaps the new ads will convince him that an important part of his wardrobe was missing. Then again, perhaps he already has an iPod to go with his rollerblades, but left it at home today rather than take it out in the rain.
This has probably been mentioned already, but it would've been MUCH more interesting if the ad had featured silhouettes of the Gorillaz characters themselves. Oh well...
I'm not sure if I was dreaming or not, but I swear I just saw a Diet Coke commercial using the same song and showing people roller skating. Anybody else see this?
New Ad?
Just watching SNL tonight and saw a new iPod ad... no clue on the song, though keeping with the more-than-one-person-on-screen motif... no rollerskates...
Just watching SNL tonight and saw a new iPod ad... no clue on the song, though keeping with the more-than-one-person-on-screen motif... no rollerskates...
diamacibal said:
Are you sure there were no rollerskates? I was watching SNL as well and saw the new ad with rollerskates and the Gorillaz tune. What was going on in this one then?
i saw it to..... it was after the skit with the chair made from water...(i think)diamacibal said:
Amdahl said:
Kay, you already posted this exact message in another thread - no need to double-post, the Mods don't look on that too kindly.
just a note - i saw this ad just now on channel 4 (during the simpsons)
so althought it hasn't been posted on apple's uk site, it is airing here. i hope this is the start of the next big ipod ad campaign. they really marketed the shuffles well.
i prefer the pop-lock ad tho. i hope we get that too
so althought it hasn't been posted on apple's uk site, it is airing here. i hope this is the start of the next big ipod ad campaign. they really marketed the shuffles well.
i prefer the pop-lock ad tho. i hope we get that too
Kinda a shame that Apple didn't somehow get the actual Gorillaz into an ad. That would have been alot more noticeable and eye-catching.