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iPod NEW iPod TV Ads!

OziMac said:
Okay - with respect where it's due, the numerous people here who seem to think Apple's 'if it ain't broke don't fix it' approach to these ads reflects some sort of positive marketing strategy obviously aren't old enough to remember the last time their favourite musical genre suddenly went out of fashion. Hip hop and rap weren't insanely popular for a very long time before they 'came back' ;)

To put this as simply as possible - people (and I don't just mean Mac fans, but particularly the wider public) don't like overexposure. We like iPods because they work well for us. But when 'the wider public' starts realising that their 'cool, unique, different, classy' iPod is no longer so cool and is a commodity in everyone else's hands (and thus no longer a point of social superiority), they will start to resent it. White earbuds in public are no longer a sign of belonging to an elite club, but a sign that you're another drone.

Like I said, I love Apple and am such a huge apologist for their strategy - but I'm not so blind as to think that they can't make mistakes. And persisting with this stupid silhouette for two years (which incidentally I quite liked at the beginning) at the expense of promoting their brand news OS and hardware (albeit in an equally catchy way) is one of them.
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Does that mean that if they advertise macs and tiger successfully and their market share goes significantly up, than macs won't be cool anymore?
;) Having said that I do understand that in every scene overexposures and market growth lead to dilution of principles, compromised quality and everything defect associated with selling out!
 
Meh.....

Can't Apple advertise about something other than the iPod? I know it is Apples's "bread and butter" at the moment but hey, we all know what an iPod is.

Time for Mac's I say, remember a Mac is a perfect complement to an iPod :rolleyes:


aussie_geek
 
I know, it is disappointing to see another iPod ad, but as far as iPod ads go, I thought it was pretty good. At least they switched things up a little bit with the rollerskates. I do hope Apple is working on advertising the Mac mini or iBook, though. How do they expect the "halo effect" to work if no one knows about Macs?
 
visor said:
well, lets face it - the consumer macs apple builds arent really anything that blows you away. Prices are not exactly an eye catcher as well.
The only thing i could easily get someone to buy is a mac mini - but thats not exactly a power maschine. for the same price, anyone can build a pc with much more bang - plus anybody knows someone that knows how to tinker with pc's. but once youve got a mac problem and no internet....
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Not "anyone", only a small number of geeks. Lot's of people haven't the faintest idea how computers work. Lots of people pay good money to have geeks come over and clean the malware from their computers.

I know of a person who recently bought a PC to replace an old one that was jammed full of malware. The new one couldn't get on the internet even after hours of tech support. They finally sent a new one to replace this one. That one didn't work either. In the larger world Apple has a very good solution if it can get the larger world to know they exist and that they are acceptable.

It's like when I was growing up. Lots of guys were into cars and had very specific ideas about what they considered acceptable specs for a car. Nevertheless, GM sold millions of boring Chevy's during that time that they wouldn't touch with a ten foot pole.

I didn't care for the new commercial but if it seems to work that is OK by me.

I liked the old Apple commercials. "Curveball" was a good one. A kid asks his dad why a curveball curves. The dad starts trying to explain while twisting his hand. Then they get an Apple and find an information source to help dad graphically explain this. It was a great combination of humans and tech and science interacting. It was warm without being cutesy or insulting to anyone.
 
tech4all said:
I have to disagree with that. They're not so much advertising the product, but rather the thing you get from the product. I mean people don't want an iPod because "it's an iPod" (ok well maybe some do :D), they want it because it plays music, and the ads show people having fun listening to music and if you get an iPod, you can do that to. This is really with most products. You don't buy a BMW because it's a "BMW" you buy it because of the quality and style, etc. It's not so much the product we want, it's use of the product and what it can do for us is what we want. Thus I think Apple's iPod ads are very useful and effective, if they weren't the iPod line probably wouldn't be as successful as it is now. So the ads must be working to some degree.

That's just the way I see it.

EDIT: And I would agree with you if the iPod were a new product. But most people already know what the iPod looks like, they don't need ads to tell them that. Concentrating on how the iPod can make you feel and what it can make you do is more effective now.
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yup, but way too deep for a Sunday afternoon.
 
StarbucksSam said:
That was indeed rather disappointing. I thought it was quite stupid, really. They are clearly marketing to tasteless PC users at this point. It's really starting to bug me.
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Can PC users actually watch this? Whenever I try to load it it comes up with a broken link. Then i saw the Quicktime 7 logo at the bottom. So if this is in quicktime 7 (which is currently only available for Mac) then PC users won't be able to watch it anyway.
 
redAPPLE said:
any marketing geeks around? how does this work? a company asks a marketing firm 2 create a marketing scheme. the marketing firm would say, "because of our experience, we think the product needs to have 10 similar adds, for it to "work"." the company negotiates and says "ok, 7 commercials for 1 mio. $." and what if, the commercial "worked" after 2 commercials, the marketing firm has to bring out 7! commercials.

does it really work like that? please correct me.
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Aloha! When you say "worked," are you implying that they no longer work effectively? TBWA\Chiat\Day's Sillhoute campaign for Apple is one of the most heavily recalled advertisements, and it deserves to be. I like the new refreshed advertisement.

In this case, Apple went to thier advertising agency. I doubt that Apple went to TBWA\Chiat\Day and ordered 10 "similiar" ads, the reason why there are similiar ads is because it's part of a campaign--a highly effective campaign.

In order for a campaign to "work," does have relation to do with the frequency of ads--the account side of the advertising agency figures out how often and what outlets are needed to maximize frequency within the reach of their target.

There isn't a real expiration date on an advertising campaign. Many companies (ie. Mastercard) have used the same advertising concept for years--and it's because they are successful and effective.

I am a huge fan of the sillouhette iPod campaign because it is simply focusing on the appeal of the iPod--and they are fun.
 
It's just another "liberal loft crowd" commercial. These guys ALL know what an iPod does and how cool you are if you have one. How about selling it to "Joe average" in the midwest. The 50+ crowd that wants to listen to "easy listening" and are computer illiterate and don't even pay any attention to loft ads. Show close ups and what it does and how easy it can do it. Take out a 30 sec. or 45 sec. or even a 60 sec. commercial. I get sick of seeing " liberal loft crowd" commercials. Start selling Tiger and iLife with 60 sec. to 2 min. commercials. Show Joe average how it looks and what it can do.

Has anyone seen the Evinrude outboard 10 minute promos. Very well done. I wanted to go out and get one and I am selling my boat this year and getting out of my fishing hobby. They need to spend some cash and have small info- mercials. Get the ad agency that did Evinrude info-mercials and fire the "loft crowd" agency for a year. Start selling software with class act info-mercials!!
 
I just don't understand why they didn't include the "lining them up like ass cracks" line from the song. Just plain nuts!
 
My thought

I didn't like the commercial at all. Roller skates seemed cheesy and the song doesn't fit with the video. I also thought the Ceasar's tune was alot better. (I ended up buying the whole album off of itunes, and its damn good.) But, different strokes for different folks, I guess.

I am a recent convert to Mac's mostly because of the ipod. I am what you all describe as the Halo effect. iPod did perk my interest because when I got one as a gift over a year ago I was very impressed. But the ipod alone didn't push me over the edge to buy a mac. (My mini is in the mail)

What got me to buy a mac was a 30 second demo clip a college friend sent me of his os x desktop. I was floored to say the least. I think if they just took his video clip he sent me and played it fullscreen in a tv ad, alot of folks like myself would come flocking. OS X makes windows seem so last century...
 
cin said:
So many of you are missing the point....

Roller skates are back! iPod just want to tag along for the ride...

In a year from now all of you guys will be rolling around like it's the 80's again :cool:

Seriously, the inline skate industry is dying and roller skates are back as the next cool thing. Not surprising considering how much of a better product they are. Seeing them with the iPod is a perfect match.

Apple is not the first one to catch on to the new trend either: Coca-Cola has it's own rollerskating ad and July 1st the movie Roll Bounce is coming out.

There's some fresh new blood in the roller skating industry too, check out what these guys (and gals) are doing on their roller skates and make sure to take a look at the ramp and dirt roller skates, these ain't your grandma's skates! Not to mention that new roller rinks are opening all around north america.

Mark my words, roller skates are back to take over.
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Good to see. I was disappointed to see rollerskates loose popularity to inline skates. There is just so much you can do with rollerskates.

Fun to watch the trailer for the Roller Bounce movie. Many of their moves are not new, but were done years ago in the disco era.

Back then, you could always tell the studs by the lack of a toe stop. While I could never do it, I had a buddy who could jump and do a 180, 360 or 540 then land in the splits (fore and aft type) then bounce back up. So very cool to watch.

I remember getting my first pair of custom skates. Cost was about $500. God they were sweet!

First we learn forward (naturally). Then backwards. Then sideways. You cold really rip on sideways. And of course the moves such as shooting the duck. There is nothing like shooting a cut out at high speed. You had to be right on your mark or you would go flying across the floor as you would wipe out in a spectacular fashion.

And the dancing. Nothing like line dancing or pairing up with your SO and do a few loops. Just don't hook your skates! That hurts! :eek:

But I digree...

Anyhow, neat to see rollerskating coming back into the fold. And that Apple is right there! :D

Sushi
 
Prolly been said a million times, but where's the Mac ads? ipod's so over, where's imacs, emacs, and, oh yeah, what's tha thing? Mac Mini? Yeah, no one would care about that.

Apple = Worst.. advertisers..ever.
 
On a lighter note, all the folks with iSights and G5's need to exchange iChat IDs and video conference.
 
cin said:
So many of you are missing the point....

Roller skates are back! iPod just want to tag along for the ride...

In a year from now all of you guys will be rolling around like it's the 80's again :cool:

Seriously, the inline skate industry is dying and roller skates are back as the next cool thing. Not surprising considering how much of a better product they are. Seeing them with the iPod is a perfect match.

Apple is not the first one to catch on to the new trend either: Coca-Cola has it's own rollerskating ad and July 1st the movie Roll Bounce is coming out.

There's some fresh new blood in the roller skating industry too, check out what these guys (and gals) are doing on their roller skates and make sure to take a look at the ramp and dirt roller skates, these ain't your grandma's skates! Not to mention that new roller rinks are opening all around north america.

Mark my words, roller skates are back to take over.
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While I can back everything that you're saying (yeah, rollerskates are on their way back) it's kinda scary that Apple is already involving themselves in the soon-to-be latest fad. I don't think that's very good for the iPod, as lot's of people already think that the iPod is a fad (the fad that won't go away and keeps growing though... :rolleyes:). Perhaps they should've stayed with the dancing people? They were already cool.
-Chase
 
I'm really not feeling this new ad. It could have been good but the music is horriblly paired with the video. The music doesn't seem too bad but it's a disgrace when paired with that. The other Ad's were much better off.

For the first time I must give Apple's Ad a 0 rating.
 
i liked the commercial, and let me just say that all the windows users i've ever met on campus only know Apple because of these flashy ads, so they are obviously doing their job.
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nagusjim said:
I was writing a computer security paper and I used "virii" in it. Then I had my mac read my paper to me, and it didn't know how to pronounce that.
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good to know i'm not the only one who has their mac read their papers back to them :D
 
this ad didn't really grab me like the others... all of the previous ads that i can remember were really energetic with lots of dancing etc. this was a bit slower with the roller skates, the video almost looked like it should go with some opera music. :eek:

but i still wouldn't give it a 0 rating...
 
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