Sony will end up killing Apple if this is the poor update for the iPod, seriously a click-wheel and bigger hard drive. Call it the end of the iPod if this is all they can 'Innovate', it is really sad honestly. Apple had another chance and it is now gone. Sony has it out for them with a vengance, longer battery life, video, tuner, etc... and who really cares about the proprietary format. One is just as bad as the other. Unless this update includes video or some other features, iPod is DEAD! Which is sad, I own a 1g and a 3g, and wil NOT upgrade to this if it is the 4g.