Don't let the magic blind you. It's a quad core cpu essentially. Sure it is fully optimized for iOS apps. Sure it has great battery life. But this thing is an ipad with a permanent keyboard. No 120hz display, thick bezels, no faceid with that thick bezel, 720p camera, NO TOUCHSCREEN/PENCIL support. You guys keep buying these rehashed machines (even if it comes with an ipad processor) but keep in mind apple is all in on their own ecosystem now which isn't a bad thing if you are apple only. But I gotta run my CAD software for business so there isn't anything that is feasible on these machines for me, personally. But for my wife who does emails and recipe surfing all day, these machines are great!
You still can't game on these machines, still can't do much a PC can do so sorry the marketing magic doesn't work on me. The pricing is meh at best and overall it is a test run for apple. Wait for more compelling hardware.