Apple Marketing:
"Hi Timmy... I mean Mr. Cook... I have bad news, more bad news, and great news...
- Bad news: Even though we are pretending sales are amazing, a lot less than expected
are buying the new MBPs. I think we made it too obvious that were shafting customers
on purpose.
- More bad news: Even though our competitors only have a profit margin of 3%, it would
be crazy for us to reduce the MBP profit margin to less than 40%. I recomend we
cancel the entire Mac computer lineup and get out of the computer business.
- Really good news: Since there are over 1 million apps on the iOS app store, there's
no need for computers or developers anymore. It will take most people a lifetime
to go through all the apps."
Timmy:
"Awesome!!!
Cancel the Mac lineup,
increase the price of the iOS lineup,
put out a statement that the new prices are magical,
and ignore any calls from Tylor Swift."
Jokes aside... under Tim, the need for excesive profit is starting to show signs of people jumping ship (I'm not implying everyone). It's too bad cause I love Apple quality and I love the new MBPs (the touch bar and simplicity of the versitile USC C ports is great), but the significant increased pricing seems to show the classic downward spiral where investors take control and suck the life right out of a company.