Who owns the watch? Us or Apple? reasoning like that is just absurd. The brands are well established. There's no need for this sort of control.
Then I should be able to load software of my own on it right? But they don't allow that either.You own the physical device, but you don‘t own the software; you just have the right to use it.
Agreed. I'm doing the same usage as you are doing.This watch face is GORGEOUS. I use the "off" mode. I will keep wearing it for a week!
And then I will switch it on the "on" mode. And wear that for another week. It's so aesthetically pleasing.
Then I should be able to load software of my own on it right? But they don't allow that either.