New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video

Discussion in ' News Discussion' started by MacRumors, Mar 21, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Early this morning, Apple unveiled new Special Edition (PRODUCT)RED iPhone 7 and 7 Plus models, which feature a vibrant red aluminum finish paired with a silver Apple logo and white front bezels.

    While the new red iPhone models won't be available for purchase until Friday, March 24, tech YouTuber Marques Brownlee got his hands on one of the new devices early, and has shown it off in the first (PRODUCT)RED iPhone unboxing video.

    The (PRODUCT)RED iPhone ships in a box decorated with red text and a red iPhone, and inside, there's a (PRODUCT)RED insert alongside the regular manuals. Aside from that, the packaging is the same as other iPhone models with a charging cable and Lightning EarPods.

    Brownlee's first reaction to the (PRODUCT)RED iPhone was "Wow, this thing is really red and really good looking." He goes on to say that it's as "ridiculously good as you think," and calls it the most photogenic iPhone he's seen in a long time.

    According to Brownlee, in person, the device has an almost satin finish that is super saturated, and because it's not as dark as the Matte and Jet Black iPhones, it isn't as prone to showing fingerprints. Brownlee is not a fan of the white front of the device (he calls it "goofy") and says he'd prefer it with a black front.

    Apple release the Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus to celebrate more than 10 years of partnership with the (RED) charity. All (PRODUCT)RED purchases let customers contribute to the Global Fund to join the fight against HIV and AIDS.

    Over the course of its 10 year partnership with (RED), Apple has been responsible for donating more than $130 million and is the largest corporate donor to the Global Fund.

    The new (PRODUCT)RED iPhone models are available in 128GB and 256GB storage capacities, priced at $749/$849 for the iPhone 7 and $869/$969 for the iPhone 7 Plus. As mentioned above, the new devices will go on sale on Friday in more than 40 countries around the world.

    Article Link: New (PRODUCT)RED iPhone 7 Plus Shown Off in Unboxing Video
  2. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    That white bezel though. If this would have had a black bezel, this would be a perfect combination with black and red.

    Still for a great cause.
  3. Appleaker, Mar 21, 2017
    Last edited: Mar 21, 2017

    Appleaker macrumors 68020

    Jun 13, 2016
    I think the red option is a great celebration of 10 years of RED and 10 years of iPhone. I thought it would be strange at first but I really like it.

    The default use of the silver home button really bugs me, it's like the silver smart connector in the rose gold iPad Pro.
  4. snowboarder macrumors 6502

    Jun 9, 2007
    Seriously, who cares? Another color of the existing iPhone, another option for the storage,
    another watch band. Where is anything REALLY new? Where is a Mac? Any Mac? iMac, Mac Pro, anything?
  5. yockster macrumors newbie

    Jul 24, 2014
    makes me want to get it, however, holding out till the edition iphone.
  6. DUIduckSAUCE Suspended


    Sep 12, 2016
    I think I'm going to get both.
  7. myrtlebee macrumors 68020


    Jul 9, 2011
    So... a silver Apple logo (not white as I believe MacRumors reported earlier) and a silver Touch ID ring. And that makes sense how? Should have went with a black front, black Touch ID ring, and a black Apple logo.
  8. casperes1996 macrumors 68040


    Jan 26, 2014
    Horsens, Denmark
    Don't get why everyone wants it all black. I think all white with the red looks way better. And I think the unit in this video is just an early model - Look at Apple's website. That Apple logo looks really white to me
  9. nikster0029 macrumors 6502


    Jul 21, 2010
    SILVER Touch ID RING. Should have just went black
  10. Chytin macrumors member


    Oct 24, 2013
    You want to buy all of them?
  11. myrtlebee macrumors 68020


    Jul 9, 2011
    Because, as I said, they introduced three colors on one phone that makes it look a bit cobbled together and cheap. Silver touch ID ring, Apple logo, and lightning port with white front, and red shell?
  12. Dilster3k macrumors 6502a


    Jul 20, 2014
    Frankfurt, Germany
    I just realized we might not be getting new Apple hardware until September... Let that sink in.
  13. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    Anyone else die a little inside when all these clowns put their device screen-down on the desk and start sliding it around?
  14. riverfreak macrumors 65816


    Jan 10, 2005
    Thonglor, Bangkok
    I remember when I used to get excited when the Apple Store was down.
  15. Brookzy macrumors 601


    May 30, 2010
  16. Michaelgtrusa macrumors 604

    Oct 13, 2008
    The red does look good. The red could be brighter.
  17. cambookpro macrumors 603


    Feb 3, 2010
    United Kingdom
    Looks good - I seem to be in a minority preferring a white bezel with a coloured body - but the silver logo and TouchID ring seem a bit off. Would've been nice if they were colour matched too.
  18. Asarien macrumors 6502

    Sep 24, 2015
    San Francisco, CA
    The white bezel makes way more sense than a black one, people. This is to bring attention to health, not U2 or death metal. Black and red is too dire, plus red and white are the colors which represent medical attention.

    The silver Touch ID ring is absolutely lazy, however. That totally should have been a matching red.
  19. myrtlebee macrumors 68020


    Jul 9, 2011
    You're reading way too much into this. It's simply about what looks best.
  20. uwdude macrumors 6502a

    Jul 16, 2014
    So how did this guy get his hands on one? I doubt even tech reviewers were given samples to review since it's the same phone.
  21. profets, Mar 21, 2017
    Last edited: Mar 22, 2017

    profets macrumors 601

    Mar 18, 2009
    I also prefer white front.

    However preferring white or black for the front of the phone is a highly subjective opinion anyway.
    --- Post Merged, Mar 21, 2017 ---
    I wish this was available at launch. Would love to choose from some more colours as well as silver/gold.

    I'm wondering the same thing. I have a feeling they gave him one as a review.
  22. macTW Suspended

    Oct 17, 2016
    Gorgeous. The white works well with that red color.
  23. Asarien macrumors 6502

    Sep 24, 2015
    San Francisco, CA
  24. thearh macrumors 6502


    Sep 16, 2014
    Chicago, IL
    I prefer the white bezel too. I have the iPhone 7 Plus in matte black and I hate the front. I love the back. This is the perfect answer for me, because I hate when the back is a color and the bands are white (like the rose gold). This has the red bands to match the red color, just like the two black options for this year.
  25. macTW Suspended

    Oct 17, 2016
    So... Usual timing. Exceptions like the watch and larger but same hardware iPad, but the usual. Not sure why you're upset...

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