I for one am anxious to see how this all plays out. Really curious to hear what Beats 1 has to offer. I got hooked on BBC Radio 1 back in the day when Sirius offered the station. I was gutted when they decided to not renew the deal and took it off the air. So, I'm hoping for a similar type of listening experience and looking forward to hearing Zane Lowe again.
And to the OP who questions or basically calls those who pay for music subscriptions financially uneducated....You shouldn't worry yourself as to how other people choose to spend their money. My parents did teach me the values of saving and being fiscally responsible and I still choose to pay for a music subscription. To not have to hear advertisement after advertisement is well worth it.
Just subscribe to a VPN service and connect to a server in the UK. Instant access to BBC programming.