Everybody who talks about Mac on ARM hasn't got a clue what it actually means.Obviously yes.
But the question is what marketing effort they have to investigate into that to make people actually buying them?
I will love to see a Mac with a much power efficient CPU. That means more performance in same form factor. But not able to run windows is already a problem for their retail team.
"More performance in the same form factor". Just this sentence means you have zero idea about the differences between ARM and x86.