The Max TDP of the i7-4950QM with Iris Pro is 47W or 55W. The current generation rMBP is rated at 90W draw with the i7 and GT650M. Iris Pro will extend battery life because it consumes less power compared to a single GT 650M part. It is rated higher in Performance per Watt efficiency. The combination of i7-4950QM and Iris Pro consume less power than having i7-3615QM and GT650M.
As far as your other point goes, what is the point in putting a 4700MQ, 4800MQ or 4900MQ which cost nearly the same as higher end 4750HQ, 4850HQ and 4950HQ with Iris Pro 5200 Graphics? With the 4700/4800/4900MQ you also have to put in GT750M graphics which add a lot to the cost. Might as well just go with the HQ series with Iris Pro and save money while extending battery life and compute performance.
Maybe the TDP is 47-55W, but according to tests, the POWER DRAW is just 2-7W Lesser than combination of GT750M and i7 4700M. And, Iris Pro consumes 18W solo. 20W's in idle consumes COMBINED GT750M and i7 4700M. Which means if Apple will use their technology of changing GPU's - i7 4700 solo will consume less power than Iris Pro. It will however not affect battery life that much cause of ultra low power states and power management sustem on Processors, but in fact, if Apple would go CPU+dGPu they would get better effects than in solo CPU with Iris Pro.
Here are tests http://www.computerbase.de/artikel/grafikkarten/2013/intel-iris-pro-5200-grafik-im-test/6/
Secondly, No in fact the combination of i7 plus dGPU like GT750M would add 50-60$ to the cost of solo processor which would be 10-30$ less than the one CPU with Iris Pro. So its not a game of costs. Its for the future. Like i said before, Skylake will give a tromendous power boost for GPU.
But today, it will be crappy GPU.
If you want extra Battery life - go Haswell. If everything else is more important for you - go current gen.
P.S. Im pretty sure that we will see an CPU + dGPU option as built to order. That will make Apple get even bigger profit margin...
Haswell Processor with Iris Pro 580 Dollars, CPU + dGPU - 550 Dollars. Apple Price? 750 Dollars for CPU + dGPU