How'd you like those "I'm a Mac" ads?
Yes I remember them after the 100th person to remind me of an ad that ended 5 years ago.
But lets look at those ads
Most of them were fun pokes. After searching "I'm a Mac" here is a summary of the first video I watched
Mac "Hello im a Mac"
PC "And I'm a PC, you know we use a lot of the same kinds of programs"
Mac "Yea like Microsoft Office"
PC "But we retain a lot of what makes us, us"
Mac "You should see what this guy can do with a spreadsheet! Its insane" (Pointing at PC)
PC "Shucks"
Mac "Yea and he knows I'm better at life stuff like music, pictures, movies, stuff like that"
PC "What exactly do you mean by better?"
Mac "By better I mean making websites or a photo book is easy for me and for you, its not"
PC "Oh that kind of better"
Samsung commercials either directly make fun of iPhone users, or saying we did it first! When your main advertising is implying buy this because we're not Apple?...