New Samsung Galaxy S4 Ad Pokes Fun at iPhone

[rdlink]

I'm never close enough to any of my (very few) friends to bump phones. Guess I'll just have to keep clicking the Share|Message button on my iPhone... 😉

 

[the8thark]

C'mon. Windows is STILL 10x (+/-) as popular as OSX. Nothing has changed there.

A lot of people are forced to use windows. Does not mean they all like using windows.

 

[lucas107]

First of all, Apple did a campaign against no brand, just against PCs.

Bump app do these file transfers by touching an iPhone to another, I can even do this from my iPhone to my computer and vice-versa.
I can remote my TV and my TVBox too.
No, I can't answer a call while I'm eating like an animal… 🙂

The brand was windows. The PC in question was running windows dont act like it was directed towards linux users. Your iphone cant remote my grandmas tube tv and vcr thou can it? S4 can. Your iphone cant do bump without a network connection can it? S4 can.

I'm never close enough to any of my (very few) friends to bump phones. Guess I'll just have to keep clicking the Share|Message button on my iPhone... 😉

Thats really sad you gotta get some physical contact its actually really good for you. Huge problem with society is lack and fear of physical contact.

A lot of people are forced to use windows. Does not mean they all like using windows.

I love windows. My only computer in the house is my htpc and it works awesome and cost 300$ to build and is inside an old beta deck. Havnt had a windows problem in about 10 years. No blue screens no virus no spyware nothing. Also it plays bluray remuxes perfectly with perfect sync to my tv and hd audio.

 

[Internaut]

Personally, I prefer the HTC One to the S4. Samsung tries to hard IMHO, and this leads them to bring features to market before they are ready for the big time. Could you imagine Apple releasing an eye tracking feature that didn't work flawlessly? The grown up stuff matters, and Apple and HTC do a good job of producing a solid phone that do the things that matter well.

 

[Drunken Master]

That is funny and sad at the same time. No wonder I never owned a iphone.
Apple better add some complexity instead of flatness to iOS 7 or else the cheap plastic Note 3 will be my next device.

Yeah, because that's what I want out of the telephone is complexity. You represent everything that's wrong with society today and I hope you're ashamed of yourself.

 

[marksman]

I thought of so many ways to make this ad funnier and more effective.

They are playing the long con. They will run these ads on nickelodeon and Disney channel so when the galaxy s16 comes out they will want to buy it, running Tizen OS v-Kale

 

[dokujaryu]

I have the S4 now coming from an iPhone 5. It's alright, but the iPhone is easily faster (more responsive, loads apps faster, switches apps faster, gets messages faster, is just plain faster no matter what the synthetic benchmarks say), easier to use, less gimmicky, more rugged, and has a longer lasting battery. I've also had a lot of app crashes. I'd say an app crashed maybe once a month on iPhone, and I've had several a day on the S4. Candy Crush for example was 100% broken for an entire day.

But I'm enjoying trying out Android for the 4th time for sure. This is easily the best android I've ever used. Hopefully it gets 5.0 quickly and that makes it faster.

Be it Windows phones or Samsung phones, you always see an iPhone. /shrug.

 

[marksman]

By the way the main difference between this and apple's Mac / Pc campaign is apple was the huge underdog with no marketshare. By many metrics Samsung is the marketshare leader. As such it is probably a below average concept at best to constantly be attacking second place.

You don't increase your gross margin by attacking your competitor anyways.

 

[dokujaryu]

By the way the main difference between this and apple's Mac / Pc campaign is apple was the huge underdog with no marketshare.

Well, the PC vs. Mac commercials were also about co-existing. The Mac wasn't rejecting the PC guy, and often times the Mac guy would say the PC guy was good at stuff.

Also, the people represented the products, they weren't consumers of the products. It was personification and lampoon, not outright insulting.

 

[tyson12zoll]

Yes, it's not like Apple ever made fun of PCs or anything... Oh wait... Get your head out of your ass.

People seem to forget the apple ads poked fun at a product, not the people that used them. Big difference.

 

[gijoeinla]

Good ad.

All things are equal but some are more equal than others.

Wave your hand? Touch butts? Am I the only one that *those* look so lame? And I for one would be embarrassed doing it... I mean what they (new same-sung) owners can expect is even you DAWG can answer a call, read a message, etc etc etc... Seems like lots of babies will be answering calls quite quite easily -- lolololol... Talk about gimmicky -- I for one want a company REALIZING our phones are virtual WALLETS into our banking, mail, calls, messages, and photos -- and hey I can already share pics with photo stream - simple and not lame looking. Or Instagram for that matter... These ads alone are like bug repellant to me )).

Btw -- that's the "extent" of their ecosystem...bahahahaha

 

[iChrist]

Its the whole bully attitude, if you can't be creative then pick on someone. 🙄

Most reviews have not been kind to the S4.

Yes. Reminds me of those "I'm a Mac" ads.

.

 

[EeZeEpEe]

Yeah but you have to have NFC for that to work so…🙄

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Yeah, sort of. In Japan most cell phones can send eachother data through IR (Infrared) and that is more convinient that emailing every thing and it doesn't cost anything(like NFC).

Uh you must be misinformed about NFC. It uses no data and don't know what you mean by it costing something. It's basically Bluetooth/Wi-Fi direct pairing made easy without the need of pair codes.

 

[marksman]

You missed the part where the guys scarfind down ribs and got a his hands full of grease and sauce.

If you are eating ribs with one hand you are doing it wrong. So if you set the phone down you drip barbecue sauce on it.

I don't really care about the commercials one way or another I just think Samsung could be more effective. That being said samsungs ad budget is what has propelled their phone and phablet business. So it must be effective.

I feel like I see more apple commercials than Samsung commercials but I suspect samsungs ad budget is many multiples of apples in the US in the phone segment. Maybe I am too old to see anything from Samsung.

With Samsung able to make a lot of their hardware and having the foundation os given to them for gratis, I do puzzle at why their margins are so much lower. Those are huge advantages, ones apple should not be able to overcome, yet apple makes significantly more money.

 

[gmanist1000]

Yes. Reminds me of those "I'm a Mac" ads.

.

Personally, my favorite Apple ads of all time.

 

[Toltepeceno]

I just remember some early reviews last week that said the S4 was good but not great calling things like the above screen 'touch' as more of a gimmick and unreliable.

I can see it being useful if you're eating ribs but hey if I've eating ribs my iPhone is more likely to be in my pocket than in the table near sticky ribs.

I leave mine on the table, just not in the plate with the ribs.

 

[ilmman]

Ahh, reminds me of the Nintendo vs Sega days back in my days,

 

[marksman]

Yeah, they pushed the 'sticky fingers' situations to their limit. Most people do the old pinky control, or god forbid - clean their hands.

Yeah I would always go for the clean hands bit. Any situation where it requires you to instantly use your phone can handle some sauce, because someone should be dying.

I realize that exxageration is a good way to highlight features so I think tearing apart the ad for those things is probably not fair. I think insulting adults who pay for almost all smartphones is not a good road to track.

As for people talking about all the gimmicks. Everyone does this. In this case while the gimmicks are squared off at apple they really target current Samsung owners as well, trying to encourage them to upgrade to get these new features.

Besides insulting all the people with money I think Samsung tries to focus on too much. Obviously a 90 second commercial is not going to run many places so they must have 30 and 60 second edits, but it seems like they focus on too many things. Having a series of commercials that just focus on one or two of these new features might be better.

Also one interesting thing is the HTC One commercial clearly tells us that their device is all metallic. People know apple's quality build but don't people wonder what are Samsung phones made of?

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You people are hysterical. You trash Samsung day in and day out, but when Samsung makes an ad poking fun of Apple you lose your minds. Grow up.

Ironically the best ad is for a windows phone. Is it the Nokia lumina where they make fun of apple and Samsung?

It is a horrible commercial from the standpoint of promoting their own product but the most entertaining. By the way there are legitimate issues with Samsung's approach so do not go crazy yourself.

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Check your stats. You are iBlind.

https://forums.macrumors.com/threads/1575611/

Ironically you pointing that out just makes Samsung look bad.

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So when they first demoed it I couldn't figure out when I'd ever need the hover technology stuff? Answering a phone by waving, using it without touching, but those two moments, when your hands are crazy sticky, or covered in oilly stuff nailed it. Those are perfect examples that people will relate to and actually use.

Bravo ad company, bravo.

I guess. I do not ever recall any time in the last six years where this ever posed a problem for me.

As I said exxageration can be used to show functionality but what percentage of people can relate to this problem? Chronic worriers and the small percentage of people who actually recall a situation where they needed it. But even then if it gets used once every six years how great is it. With anything on your hands good chance both hands are covered which means no holding the phone which means drip drip drip on phone.

Now I could see this being useful as a sort of air controller where you have the screen shared to another device and are looking at that while controlling with gestures.

 

[nemesis4670]

Just saying...

The answer your phone was a feature motorola phones had 8 years ago.

The NFC sharing came out with the original iPhone (it was bluetooth, but only because NFC technology was not available)

I could control most TVs with my Sony Ericsson T310 9 years ago.

A flap cover, I had that with my Palm IIIc like 15 years ago.

And all those functions worked the same way. No innovation or updates to those features from Samsung.

Wow if this is really all you think Samsung and android is then you've clearly never used it. Whether you like these features or not, at least Samsung is actually TRYING. Every single jailbreak tweak that iPhone users drool over are features ripped straight from android. Jailbreaking is essentially a tool that turns iOS into android.

When you have millions of people dying to jailbreak their phone because stock iOS is a snooze fest, there is clearly a problem with the phone that apple refuses to address.

The keyboard doesn't even switch to lowercase letters or have a top number row. You also need a jailbreak just to get an app switcher that doesn't suck. Lets not forget how much harder it is to get a jailbreak for newer devices and you have to sacrifice every incremental update for an entire year if you want to keep jailbreak.

Samsung and HTC are showing apple how its done this year. Samsung even more impressively considering they use PLASTIC and it still outsold the iPhone. Doesn't that tell you fanboys something? All those people aren't stupid. They clearly recognize the great customization and feature set that Samsung provides. Android is also smooth as butter now and rivals iOS smoothness.

Android also has native controller support so playing games and emulators with PS3, 360, and the MOGA Pro is 1000x better than shoddy touch controls once iPhone.

Welcome to 2013. Where android is actually innovating, performing smoothly, and offering devices in all shapes and sizes all while being cost effective.

Apple needs to innovate by the end of this year otherwise they are screwed. iPhone 5 sales only happened because there was a little juice left in the apple loyalist tank. But it's running dry and soon hardcore apple fans won't be so forgiving of regurgitated designs and a lack of new features.

 

[marksman]

The phone to have at the moment is the HTC One I was at the local shopping mall and played with one for a bit and was very impressed and if I was Samsung I'd worry as it looks better than the S4.

I also admit it appeals more than the iPhone 5 too, good build quality, great screen quality, if I had the money I'd snap it up just a pity it runs Android but I think I could look past that with this phone

It is funny when the most compelling feature of the potentially best android phone is all metallic build. If I were to buy an android phone right now it would probably be the Htc one.

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And by that, you mean two to three years, right? That's what it takes Apple to make previous models obsolete, either by iOS version, or by forcing developers to cut development for older models.

It's sad to see the iPhone pictured as a "old people" device... but that's what market research suggests. Younger generations are going for android phones, making the iPhone no longer the cool one. I wonder what's the reason behind that...

Link to market research please.

 

[j4zb4]

Apple never attacked the users of Windows computers, only the actual Windows OS and it's limitations.

I was going to type this... But I figured it would be a waste of time... The forum is infested with morons... There are no real meaningful discussions anymore...

 

[tjl3]

I realize that exxageration is a good way to highlight features so I think tearing apart the ad for those things is probably not fair. I think insulting adults who pay for almost all smartphones is not a good road to track.

As for people talking about all the gimmicks. Everyone does this. In this case while the gimmicks are squared off at apple they really target current Samsung owners as well, trying to encourage them to upgrade to get these new features.

Besides insulting all the people with money I think Samsung tries to focus on too much. Obviously a 90 second commercial is not going to run many places so they must have 30 and 60 second edits, but it seems like they focus on too many things. Having a series of commercials that just focus on one or two of these new features might be better.

Actually Samsung does cater to adults/older people:

http://www.youtube.com/watch?feature=player_embedded&v=UrHYGO7r1rI

Quite a contradiction they have made!

Also one interesting thing is the HTC One commercial clearly tells us that their device is all metallic. People know apple's quality build but don't people wonder what are Samsung phones made of?

HTC is so deceiving! All of their promos are misleading to the fact that the One is not all metal. The plastic sides make it feel less 'premium' to me than the GS4.

 

[harrisondavies]

I thought the features look pretty darn useful. In my opinion still far ahead of iOS, of course that may change with iOS7, we'll have to see.

As far as Samsung attacking Apple, let's be fair, Apple has done this in the past with Microsoft, and nobody in the forums had an issue with it. Let's try not to be hypocrites shall we? Why was it ok for Apple to attack Microsoft?, yet when a company decides to attack Apple we get on the defensive.

I've never been the type to kiss butt of any company, If I don't like something about Apple products I don't have any issues with admitting it..

Perhaps because Gates stole Jobs' baby and made it worse?

Samsung copy, and then add insult to injury by poking fun at the guy they just stole from.

Apple aren't perfect, but they're consistent. Security, stability, and simplicity over gimmicks for me.

 

[unobtainium]

*Not shown in ad*

Clarissa and Melissa are lying by the pool talking about boys. Melissa's phone rings.

Clarissa: Oh god, it's your stupid ex Chad. Don't answer it!
Melissa: I'm not going to. *Accidentally makes hand gesture near phone and answers the call without realizing it*
Melissa: Chad's such a jerk. Plus I slept with his brother.
Chad: What?

 

[duervo]

It was mildly humorous. Did it feel longer than 1:30 to anyone else? At about the 30s mark I lost all interest.!

That's the problem with people nowadays. No attention span whatsoe .. Oh look! Cookies!