New Samsung Galaxy S4 Ad Pokes Fun at iPhone

[samcraig]

Why do you care?

I didn't realize making a pithy comment equated to caring

At what point does this advert poke fun at the iPhone as the title suggests?

I see Samsung highlighting the functionality in the S4 that the iPhone lacks - and that is not poking fun at the iPhone.

Some of the functionality of the S4 is useful , for example gestures to answer a phone call is extremely useful. As is NFC , in this case to transfer photos.

The problem is not everyone knows about them, and have them installed - so isn't automatically useful. Additionally, the bump app scales down photos.. so there are limitations. BUT who knows - the bump feature on the S4 may do the same thing. saying that, I'll probably give this a try since it also supports file transfer to the Mac as well. Thanks for sharing the link.

I'll add that it's also a question of being integrated into the OS vs an app you have to download. Isn't that one of the things people rave about Siri (for example) vs just another app that can be downloaded?

 

[Stella]

I didn't realize making a pithy comment equated to caring



I'll add that it's also a question of being integrated into the OS vs an app you have to download. Isn't that one of the things people rave about Siri (for example) vs just another app that can be downloaded?

Exactly - the point I was trying to make.

 

[Lancer]

Well all this debating doesn't matter to this little sheep, I'm looking at getting the next iPhone when it comes out to replace my 3Gs.

I really don't care if it doesn't have a 5" screen as I'll be also getting my first iPad (probably the Mini) when they are next updated.

 

[FanDude]

Now That Is Innovation LOL

WOW the new Galaxy S4 can take pictures?
and it even has the bump app?... amaaaazing
Gotta get me one of these... hahaha
Clever naming too... S4 hmm where have I heard that before?

 

[Lancer]

WOW the new Galaxy S4 can take pictures?
and it even has the bump app?... amaaaazing
Gotta get me one of these... hahaha
Clever naming too... S4 hmm where have I heard that before?

I have a 3Gs... sounds similar to the GS3

 

[iChrist]

.

Very interesting ad.

I think it really hits a nerve with iPhone users and exposes insecurities they already have. Many iPhone users are defensive of their choice since last few years iPhone is stale.

I have iPhone but have moved much development effort to Android. A trend is now evident when looking at sales.

.

 

[Paradoxally]

NFC does it without network. how do you not understand that. the IR inthe s4 controls the tvwithout network or needing a smart tv. also please name one killer thing ios has that android doesn't. don't just say ios

Where shall I start?

- iTunes
- App Store
- iCloud
- iMessage
- AirPlay
- Better customer support
- More revenue for developers
- Way more polished SDK

etc....

For some people this is irrelevant, but for others it's what's keeping them on iOS (me, for example). I refuse to develop for a platform where I get less revenue for more work. Not to mention Objective-C being way more efficient than Java at most tasks.

 

[glsillygili]

http://www.youtube.com/watch?v=Z19vR1GldRI

 

[hleewell]

Well, lol, I have to say, Samsung wins this round

 

[Toltepeceno]

Yes my goodness it's huge! It's a shame your pockets are the exact dimensions of an iPhone 5, you'll never be able to fit it in.

Image

Someone is wearing kiddie pants.

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Do you absolutely need that 'photo' ASAP? Can't wait till you get home to send it over WiFi? It's a nice feature (better then music bumping) but hardly game changing/defining.

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It requires WiFi...which the majority of people have in their house with a smart TV. Yeah. Thought so.

The majority of the people in the world? Not even close.

 

[Jaredly]

I have to ask. Why does samsung advertise that you can send pictures to another phone by touching them? isnt that a step backward? My iPhone can send a photo to anybody in the entire world almost instantly. So why is this a feature for samsung?

 

[Stella]

I have to ask. Why does samsung advertise that you can send pictures to another phone by touching them? isnt that a step backward? My iPhone can send a photo to anybody in the entire world almost instantly. So why is this a feature for samsung?

Convenience , of course. This isn't a step backwards, it is an alternative. Actually, a step forwards IMO.

NFC so does not require WIFI or mobile internet
Tap to send is vastly quicker than having to open up photos, choose photo, type out an email address blah blah blah just to send a photo to the person next to you.

Its not just a feature of Samsung, it's a feature other NFC enabled phones.

 

[maccompatible]

And to render your comment moot, here's another apple ad basically showing every non-apple consumer as a lemming;

This is what philosophers refer to as the "straw man" argument. We were talking about the "I'm a Mac" campaign. Not 30 year old failed commercials of a failed product. I agree that that Lemming commercial is just as bad if not worse than Samsung's recent ads. But here's the difference. Compare the market share Apple had then (in the computer industry) with what Samsung has now (in the smartphone industry). Seem fair?

Who's moot now?

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At what point does this advert poke fun at the iPhone as the title suggests?

It doesn't, really. It's a lot more subtle. More like "iPhone users don't even know what they're missing. They'd switch in a heartbeat if they weren't ignorant to our awesome S features."

The only problem is, these flippin' phones cost 600+ dollars and carriers lock you down to a 2 year contract. No one can "just switch" without a huge hit in their wallets.

 

[Stella]

It doesn't, really. It's a lot more subtle. More like "iPhone users don't even know what they're missing. They'd switch in a heartbeat if they weren't ignorant to our awesome S features."

And which is no different to any other advertising and is certainly no different to "I'm a Mac" campaign, which specifically targeted perceived weaknesses in windows as well as showing functionality in OSX that is lacking in windows.

The only problem is, these flippin' phones cost 600+ dollars and carriers lock you down to a 2 year contract. No one can "just switch" without a huge hit in their wallets.

Incorrect.

The phone will cost $600+ to buy outright so you aren't tied to a multi-year contract. OR - a couple hundred in a multi year contract. Which, is no different to the iPhone, or any other phone for that matter.

 

[maccompatible]

And which is no different to any other advertising and is certainly no different to "I'm a Mac" campaign, which specifically targeted perceived weaknesses in windows as well as showing functionality in OSX that is lacking in windows.

Totally agree. As long as we're not ripping on the people using it, subtle rips on the product itself is fine.

Incorrect.

The phone will cost $600+ to buy outright so you aren't tied to a multi-year contract. OR - a couple hundred in a multi year contract. Which, is no different to the iPhone, or any other phone for that matter.

Wut...? That's what I said. They're expensive. And most people with iPhones are locked in contracts so it's hard to switch because phones are so expensive.

 

[GeneralSpecial]

Samsung's competing fiercely. Apple's making great products. The fundamental difference between the two companies? Samsung wants to corner the market and the money--Apple wants to make the best product imaginable.

Guess which one of those philosophies are sustainable?

And, if you don't understand the difference between those two philosophies, I don't know what to tell you.

By the way, Apple's never picked on an individual company or product in advertising. *ever*. Wipe the spittle from your mouth, frothing fanatics, because "PCs" are not a company or product, they're a *type* of product. Samsung isn't attacking "other products", it's attacking *the iPhone*.

And there's only one reason to attack another product in advertising--because that other product is doing what you want to do.

 

[Stella]

Totally agree. As long as we're not ripping on the people using it, subtle rips on the product itself is fine.



Wut...? That's what I said. They're expensive. And most people with iPhones are locked in contracts so it's hard to switch because phones are so expensive.

Ok - I misunderstood your bit about the cost of phones - I thought you were implying that you'd spend $600+ on a S4 but still be locked into a multi-year contract.

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Samsung's competing fiercely. Apple's making great products. The fundamental difference between the two companies? Samsung wants to corner the market and the money--Apple wants to make the best product imaginable.

Guess which one of those philosophies are sustainable?

And, if you don't understand the difference between those two philosophies, I don't know what to tell you.

By the way, Apple's never picked on an individual company or product in advertising. *ever*. Wipe the spittle from your mouth, frothing fanatics, because "PCs" are not a company or product, they're a *type* of product. Samsung isn't attacking "other products", it's attacking *the iPhone*.

And there's only one reason to attack another product in advertising--because that other product is doing what you want to do.

In 'Im a PC' Apple was specifically targeting Windows and therefore singled out ( or 'picked on') Microsoft.

For example:
http://youtu.be/VuqZ8AqmLPY

 

[Ramchi]

I have S4 and IP5. S4 has many useful features than iPhone.

The Ad primarily not only targeting iPhone 5, many of these features are not available in S3 as well. So to strike a point they need to showcase only those features.

Animated home screen, widgets, more efficient notification center, security features(face, finger print, Knox), IR blaster(integrated remote system), NFC, split screen(only with bigger screens) are some of the laundry list I can think of. I have not included air gestures but this can be explored further to use more common functions in a practical way. Air gesture implementation can at best be compared against Siri first instance....it might evolve soon.

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Samsung's competing fiercely. Apple's making great products. The fundamental difference between the two companies? Samsung wants to corner the market and the money--Apple wants to make the best product imaginable.

Guess which one of those philosophies are sustainable?

And, if you don't understand the difference between those two philosophies, I don't know what to tell you.

By the way, Apple's never picked on an individual company or product in advertising. *ever*. Wipe the spittle from your mouth, frothing fanatics, because "PCs" are not a company or product, they're a *type* of product. Samsung isn't attacking "other products", it's attacking *the iPhone*.

And there's only one reason to attack another product in advertising--because that other product is doing what you want to do.

I don't know the philosophies in business where 40%-50% markup is made.

I don't think millions of people knowing Samsung would think that only Apple is out there to make great products.

For Apple to make great products companies like Samsung, LG are very essential.

 

[Lancer]

.

Very interesting ad.

I think it really hits a nerve with iPhone users and exposes insecurities they already have. Many iPhone users are defensive of their choice since last few years iPhone is stale.

I have iPhone but have moved much development effort to Android. A trend is now evident when looking at sales.

.

I've watched the ad but do they actually say iPhone? I remember seeing the back of what looks like an iPhone but that's about it.

Maybe all the Apple users were on their iPads

 

[nsayer]

Has *ANYONE* used that "tap to share" **** other than actors in a Samsung ad?

Don't we all just text/SMS/iMessage pics, videos and the like?

 

[skratch77]

Where shall I start?

- iTunes
- App Store
- iCloud
- iMessage
- AirPlay
- Better customer support
- More revenue for developers
- Way more polished SDK

etc....

.

ITunes is not ios,I use my iTunes everyday and sync my iTunes music to my google music cloud and I get 25k songs for free

Icloud is nothing compared to google doc,dropbox and Samsung cloud on android

Imessage is a joke compared to whatsapp and the new google babel that is going to be a first true multiplatform imessaging app

airplay? are you serious,androids support dlna and have for years,you don't need any hardware and alow you to share what every you want.I just downloaded a movie torrent on a gs3 while on the phone using utorrent app and then blasted the movie to my panny plasma and was still able to use my phone like it wasn't even doing anything,surfing the web and fb etc.Completely blows airplay away


more better sdks? like navigation and outdated youtube apps?heck ios is just getting google now.

hows your nav working for ya btw?

nfc is not like bump app,you can share movies,music mp3s to other phones,its not a locked down system like ios and you don't need to be on a network

 

[Dmunjal]

Samsung's competing fiercely. Apple's making great products. The fundamental difference between the two companies? Samsung wants to corner the market and the money--Apple wants to make the best product imaginable.

Guess which one of those philosophies are sustainable?

And, if you don't understand the difference between those two philosophies, I don't know what to tell you.

By the way, Apple's never picked on an individual company or product in advertising. *ever*. Wipe the spittle from your mouth, frothing fanatics, because "PCs" are not a company or product, they're a *type* of product. Samsung isn't attacking "other products", it's attacking *the iPhone*.

And there's only one reason to attack another product in advertising--because that other product is doing what you want to do.

There were plenty of Apple ads that SPECIFICALLY mentioned Vista. Enough of this holier than thou revisionist history. Just go to YouTube and look for yourself. "Ever"? Really? Hyperbole much?

 

[tjl3]

deleted

 

[tjl3]

.

Very interesting ad.

I think it really hits a nerve with iPhone users and exposes insecurities they already have. Many iPhone users are defensive of their choice since last few years iPhone is stale.

I have iPhone but have moved much development effort to Android. A trend is now evident when looking at sales.

.

Conversely, you could argue that Samsung feels so threatened that they have to resort to this sort of marketing. But you're on an Apple forum discussing an ad that bashes an Apple product, what do you expect? Everyone to be sympathetic to the GS4?

Convenience , of course. This isn't a step backwards, it is an alternative. Actually, a step forwards IMO.

NFC so does not require WIFI or mobile internet
Tap to send is vastly quicker than having to open up photos, choose photo, type out an email address blah blah blah just to send a photo to the person next to you.

Its not just a feature of Samsung, it's a feature other NFC enabled phones.

Meh, it's a step in the wrong direction in an age which we have cloud storage, photos offloaded onto different services (FB, Twitter, Instagram, etc), take tons of photos, and share our photos with tons of people. Also, how often do you find yourself keeping a local copy of someone's photo when they can be shared on a separate server?

To use S-Beam requires a very specific criteria: proximity, Samsung device, and Samsung device that has NFC and S-Beam. I'd be willing to bet that if you had a party and everyone had a GS4, if there was a really good pic taken, that person would probably be passing their phone around the room before considering S-Beaming it to everyone.

The Ad primarily not only targeting iPhone 5, many of these features are not available in S3 as well. So to strike a point they need to showcase only those features.

I've watched the ad but do they actually say iPhone? I remember seeing the back of what looks like an iPhone but that's about it.

Maybe all the Apple users were on their iPads

You are oblivious if you cannot tell that it is implied.

 

[dokujaryu]

I actually have an s4 I just wanted to come in here and say that NFC is god awful slow and not very reliable. Samsung phones have s beam, which essentially just uses NFC to handshake the devices, then transfers the files over wifi which shared the files much faster and more reliably. Which basically means it works very similarly to bump.

Even this is a major niche feature that I have never used as anything but a party trick. I share files via e-mail, text messages, Facebook, Google drive and Dropbox.

Ultimately I think NFC is better suited for what Sony advertises like setting up Bluetooth devices.

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Let me expand on that. Wouldn't it be cool if I could get in my car, touch the phone to the dash, and have the car and phone work out the Bluetooth setup, passcode, address book, etc? Also put my phone onto car mode, with voice controls, navigation, music, etc.

That's what NFC is for to me.