If these are really ads trying to get someone to buy a Surface why are they going after a Mac? Why not go after all the other Windows PCs out there? I mean Microsoft is in the hardware business now so they're already competing with Windows OEMs.
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New Surface Pro 4 Ad Compares Tablet PC With MacBook Air
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How could you Microsoft?
How dare you point out the competition's shortcoming instead of focus on things you done wrong yourself??
I mean, why don't you mention your surface is more expensive too?
How dare you point out the competition's shortcoming instead of focus on things you done wrong yourself??
I mean, why don't you mention your surface is more expensive too?
I always thought that in advertising it's just not a good idea to name the competition. It means you are behind.
Just emphasizing your own strengths is much better.
Comparisons usually are lame and for everything one thing is better on one device the competitor does another thing better.
The surface has come a long way and I think MS is on the right track trying to make a notebook replacement.
Both platforms will get closer and closer in replacing their own notebooks, but it won't be for a while.
Exactly. I'm an Apple fan but love when there is competition. Apple did a LOT of this in the early 2000's, like you said.
It's funny you make that comparison. Apple did that because they were losing the fight and attaching the biggest target. Are you saying Microsoft is admitting that they're not doing so good and have to attack Apple (and that Apple is the biggest threat)?
Good stuff, competition is great for everyone. It's just marketing and PR, no need to take it personally or whine about it. It all comes down to preference and what tools you need to accomplish your goals. Hopefully we don't get 30 pages of bickering over personal opinion and personal needs in a computer, as opinions aren't right or wrong. For my uses the surface pro handily beats out the MacBook, but I need a touchscreen, I need a detachable keyboard and tablet sometimes, and I need the pen input all wrapped up in a nice package with a full OS on it. I can understand if others don't need those features, and to them they may prefer something else.
they are targeting the company they aren't making money on.
Why target Lenovo or Dell when they have their own software on??
Or maybe people here just don't understand business at all?
I'm simply saying you don't target a company unless you view them as a threat. Apple obviously sells more MacBooks than they sell Surfaces, otherwise they wouldn't bother. And considering they went after the Air and iPad Pro specifically, we can only assume those are what they consider the biggest hitters of the Apple lineup.
Microsoft can say whatever it wants in ads. But I so far have jumped in on the Surface Pro 3 and 4, both times I had to return my devices due to extreme bug issues. So far I have never had to return a MacBook I've owned. So keep on advertising Microsoft. But until you improve the quality Apple will always have the better computer.
Surface pro is one of the segments where MS is doing quite well in. I'm sure some of those users had to be ipad converts, I know I am. So no they aren't crippling Apple or anything, but they are showing positive progress. They aren't targeting those other companies because they are partners and they need them to preload windows software on their devices.
I wouldn't necessarily call it payback. MS videos don't make me want to go out and buy their products. It actually pushes me to Apple more than anything.
But Microsoft is making some money, Office for Mac is pretty popular
I think it shows that Microsoft thinks that the public thinks that Macs are the best computers you can buy. So it makes sense to position the Surface as an even better computer. It's more psychology than pure finance. Maybe Microsoft thinks that by saying they're "Even better than Mac", they can also grab sales from Toshiba, Lenovo, Dell, HP, etc. since by extension they'd be "better" than them as well.
A more accurate comparison is Surface Pro 4 to an equivalent Apple solution that costs and weighs 2x more since you have to buy a Macbook Pro 13" to get equivalent resolution and iPad Pro 12.9 + pencil + keyboard cover to get touch and pen inputs but still lack the integration.
"Two turkeys don't make an eagle."
"Two turkeys don't make an eagle."
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And the MacBook Pro also uses the 28W processor which has a more powerful iGPU. It also gets better battery life.
So Microsoft is comparing a tablet to a laptop? They should be comparing the iPad to their Surface Pro. But their only ads seem to be directed towards their main competitor. That shows how desperate they currently are for sales.
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I just laugh...
They say 'This one will replace your MacBook Air', like they said about all the other ones. I'd still rather have an Air...
They say 'This one will replace your MacBook Air', like they said about all the other ones. I'd still rather have an Air...
There was a time Apple was making fun of Microsoft with their 'Get a mac campaign'. These days it's Microsoft and Samsung making fun of Apple in their advertisings.
There was a time when Apple was far ahead of their competitors and that justified their pricing. These days they're getting leapfrogged by almost every tech company out there. You should think they would adjust the prices, but no
Apple is fast losing it's magic and I've a hard feeling if they'll ever be the most innovative company again. They're turning into an über expensive tech fashion brand but don't understand they're losing the image of a hip brand very fast now.
Microsoft today launched a new commercial for its Surface Pro 4, directly comparing the tablet computer to Apple's MacBook Air.
The ad, titled "Surface Pro 4 is the one for me", was posted on YouTube and features a woman trying out some of the features of the Surface Pro 4 and then attempting to replicate the functionality on a MacBook Air, to no avail. All the while, a melody man plays a musical keyboard and quirkily sings the praises of Microsoft's PC offering against the Apple machine, which he calls "less useful, like a hat for your cat".
The lighthearted ad plays upon the Surface Pro 4's signature features like the detachable keyboard, pen, and touchscreen, as well as the machine's relative lightness compared to the MacBook Air, which is "slower, heavier, and a bit square," sings the keyboard player. The ad ends with the tagline: "Surface does more. Just like you."
The commercial follows a similar anti-Apple theme adopted by Microsoft in recent ads, which have previously compared the iPad Pro with the Surface Pro 4, the Surface Book with the MacBook Pro, and Windows 10 with OS X.
The 12.3-inch Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and goes up to as much as $1,799 for 256GB of internal storage and 16GB of RAM.
Comparatively, the 11-inch MacBook Air starts at $899, with 128GB of storage and 4GB of RAM, increasing to $1099 for 256GB of storage and 8GB of RAM, while the 13-inch model starts at $999 for 128GB of storage and 8GB of RAM, and rising to $1199 for 256GB of storage.
Article Link: New Surface Pro 4 Ad Compares Tablet PC With MacBook Air
Um, iPad Pro anyone?
It's easily debated why having 2 devices is better though. I wouldn't pair the macbook with a 13" ipad pro, but with a 9.7" pro you have 2 discreet screens that can also work together, you have a really thin light long battery life device if you just want to do "tablet" things, you have a more comfortable and robust laptop to do "laptop things" at the same time, you have a superior keyboarding and trackpad experience, etc. It's a more expensive solution, sure, but easily better than a hybrid compromise in a lot of situations. Id rather grab the device that does a smaller number of things at 100% suitability than grab one device that does both things at 50% suitability, so to speak. But I can also see the draw of having a single device. There's no clear winner for everyone here.
If Microsoft and Samsung want to admit that they are scrappy underdogs compared to Apple, it's fine by me too.
Just amusing how the tables have turned.