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New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign

I've been saying this for months since the iPad Pro surfaced. If it's gonna have a 'Pro' label, it better be able to do Pro stuff. I would LOVE to have an iPad Pro that ran a full version of macOS, it's conveniently lighter than a laptop, the track pad/keyboard combo that Microsoft has introduced is really smart, plus being able to run full pro applications? Yeah... I would love all of that. Not an iPad that you've made bigger? I feel like Apple has lost touch with their customers. I know they're all about "we want to make products our customers never thought they needed..." mentality but at the end of the day, sometimes I just want what everybody else is practically thinking at this point. I would LOVE to be able to run Logic Pro X and Adobe Premiere and Lightroom (the full version, mind you), and Protools on a computer that's as thin as an iPad with all the touch capabilities. Heck, double the Lightning connector to be able to power a hub of sorts or something. I dunno. I just feel Apple is kinda stagnant at this point. I'm more excited for new Desktop updates than these iPad ones now over the past year or two.
 
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spinedoc77 said:
Full Office is a big deal for many out there, especially in the enterprise market. There is no way I could survive without full office on my device as opposed to the app. Having full Office is the strongest point in an ad with quite a few strong points.
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To you, sure.

What I'm getting at is MS's strategy of creating X number of the same application and relying on people paid $8 an hour to give you the full rundown on the difference is....interesting to say the least.
 
Zirel said:
On a 12" device? I bet you do some great "professional" work then....
Click to expand...

The surface supports external monitors. Much of the work i do on the 12" monitor
is note taking or displaying heavier projects for discussion. I personally think a 13-14"
hybrid would be the sweet spot for productivity. A 14" drawing surface would be
amazing
 
RedOrchestra said:
Full suite of Adobe Apps in the App Store - they were a featured presenter at the 12.9" iPP unveiling - mustn't be selling very well or Adobe would be all over it.
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So these apps replace all the functionality of photoshop? No. They don't. If they do, then why sell photoshop, and the point is moot. So, no, the photoshop app DOES NOT EXIST, which means that they are GUESSING based on existing data.

AS I POINTED OUT, this can fail utterly, as in the case of Pokémon Go.

I assume we are done here as I have said the same thing twice now, and there is no evidence I am incorrect?
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rowspaxe said:
The surface supports external monitors. Much of the work i do on the 12" monitor
is note taking or displaying heavier projects for discussion. I personally think a 13-14"
hybrid would be the sweet spot for productivity. A 14" drawing surface would be
amazing
Click to expand...
Both of which an iPad can easily do for twice as long without being plugged in (having done it).
 
Gudi said:
Except that your wrong direction is actually the right direction and macOS would be way too complex for a true tabletOS. Remember, the aim is to make computing easier not harder.
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That's subjective though.

imo, OSX is sleek and intuitive. iOS is a hacked together convoluted mess of workarounds.

iOS looks simpler on the surface because all the functionality is hidden or completely blocked, and that makes it much harder to use.
 
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rgeneral said:
What i don't understand is why are people buying over priced surface when there are other vendors that does the same thing for less. overall it is still running windows. there are lots of choices out there.
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It's still cheaper than the iPad "Pro"
 
NT1440 said:
To you, sure.

What I'm getting at is MS's strategy of creating X number of the same application and relying on people paid $8 an hour to give you the full rundown on the difference is....interesting to say the least.
Click to expand...

You're saying that the entire world could switch to using a watered down Office app on an ipad without mouse support or a trackpad? Just want to make sure that's accurate, because I don't think it's just me who needs a full office solution.

I'm also not certain what the $8/hour comment meant. Is that Microsoft store employees? Is that differentiated from Apple store employees? Or highly trained, highly paid IT professionals who advise large and small companies? Etc.
 
kd5jos said:
So these apps replace all the functionality of photoshop? No. They don't. If they do, then why sell photoshop, and the point is moot. So, no, the photoshop app DOES NOT EXIST, which means that they are GUESSING based on existing data.

AS I POINTED OUT, this can fail utterly, as in the case of Pokémon Go.

I assume we are done here as I have said the same thing twice now, and there is no evidence I am incorrect?
[doublepost=1471370644][/doublepost]
Both of which an iPad can easily do for twice as long without being plugged in (having done it).
Click to expand...

This is off topic kind of, but how do you set up a dual display for the iPad Pro? I would love to be able to do this and can't figure it out. I can mirror my display to my Apple TV, but I can't extend the display to work on two monitors. How did you accomplish this?
 
jonnyo said:
I'd argue that the best thing the iPad has going for it is the huge assortment of high-quality touch-enabled apps available for it. Without those apps, a tablet has little reason for being. How often does the average Surface user actually use their device as a tablet versus running the same old keyboard+mouse apps that any ordinary Wintel laptop can manage? The closest thing to a killer tablet app the Surface has is OneNote, but it also exists on the iPad..
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Surface covers the tablet mainstays: web browsing and graphics apps. Beyond that, what are you really missing out on? Games? pffffft! What are the great touch apps? wouldn't most be just as useful on your phone? Music and video is all done better with mouse. OneNote is much better on a pc.
 
DevNull0 said:
That's subjective though.

imo, OSX is sleek and intuitive. iOS is a hacked together convoluted mess of workarounds.

iOS looks simpler on the surface because all the functionality is hidden or completely blocked, and that makes it much harder to use.
Click to expand...

This. Just because an app looks more simple to use, doesn't mean it really is if it means missing functionality and features, and a convoluted UI. iOS made us more dumb, it made us expect a big green GO and a big red STOP button as the UI for "apps".
 
spinedoc77 said:
You're saying that the entire world could switch to using a watered down Office app on an ipad without mouse support or a trackpad? Just want to make sure that's accurate, because I don't think it's just me who needs a full office solution.

I'm also not certain what the $8/hour comment meant. Is that Microsoft store employees? Is that differentiated from Apple store employees? Or highly trained, highly paid IT professionals who advise large and small companies? Etc.
Click to expand...
No, I'm saying MS doesn't do a good job of telling people the difference between any versions of Office (not sure where you got me advocating the iOS app version of it?) and instead the onus falls on low paid retail workers like those at Best Buy.

Not sure how you took this as an Apple vs Microsoft comment in any way....
 
rowspaxe said:
Surface covers the tablet mainstays: web browsing and graphics apps. Beyond that, what are you really missing out on? Games? pffffft! What are the great touch apps? wouldn't most be just as useful on your phone? Music and video is all done better with mouse. OneNote is much better on a pc.
Click to expand...

Games are actually better on the surface series, let's see those ipad owners enjoy Fallout 4, GTA V, Skyrim, etc etc. But his comment is short sighted. Microsoft has made so many inroads for touch use in the OS, but also in their programs such as Office. Other companies also have done this, with a prime example being Photoshop. But as I asserted before, if you are getting down to real work you are going to want a mouse anyway, and probably a larger screen/keyboard. I've repeatedly put out the challenge to find me which app on iOS didn't have a counterpart on windows in some form and no one was able to find anything, although I'm sure some do exist. There may be functional differences, but I believe either side would have its own set of shortcomings.


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NT1440 said:
No, I'm saying MS doesn't do a good job of telling people the difference between any versions of Office (not sure where you got me advocating the iOS app version of it?) and instead the onus falls on low paid retail workers like those at Best Buy.

Not sure how you took this as an Apple vs Microsoft comment in any way....
Click to expand...

Gotcha! That's true for sure, MS needs to do a better job in differentiating these. But MS has to walk the razors edge. They make a lot of money from subscriptions and they don't necessarily want to ostracize their iOS/android users and tell them how inferior their product is.
 
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spinedoc77 said:
Gotcha! That's true for sure, MS needs to do a better job in differentiating these. But MS has to walk the razors edge. They make a lot of money from subscriptions and they don't necessarily want to ostracize their iOS/android users and tell them how inferior their product is.
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Frankly, I just wish Office 2016 for mac was at feature parity with the Windows version. 2016 was a MASSIVE jump in this regard, but it still isn't quite there and it's confusing as hell to explain it to my users.

As for Office for iOS/Android, I wish they would have just called it "Office Viewer" or something like that.
 
brendu said:
Well those people are idiots. It could be 30" and still be a tablet. The form factor defines it not the size.
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There is a form factor by the name Tablet and there is an architecture called Tablets. PCs can come in all kinds of form factors: Desktop-PC, Laptop-PC, Tablet-PC. But they all have an indirectly controlled mouse pointer with a click. A "real" Tablet (one which has the form and the gist of a tablet) is controlled by a touchscreen on which you tap directly. It wouldn't make sense to have a trackpad on a Tablet, because there is no mouse pointer to move. Tablets could also come in different form factors like: Table or Board ... or even tablet-sized Tablets like the iPad. And then there are weird Hybrids, which can't decide whether they want to be controlled by a mouse pointer or touchscreen, that's the Surface.
 
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rockinrakozy said:
I've been saying this for months since the iPad Pro surfaced. If it's gonna have a 'Pro' label, it better be able to do Pro stuff.
Click to expand...

It does do "pro stuff", but not necessarily through the same desktop legacy apps from desktop legacy developers. This is actually a good thing, because it loosens the stranglehold some of the desktop legacy developers have had on certain types of functionality.
 
xaqt93 said:
This is off topic kind of, but how do you set up a dual display for the iPad Pro? I would love to be able to do this and can't figure it out. I can mirror my display to my Apple TV, but I can't extend the display to work on two monitors. How did you accomplish this?
Click to expand...
I can't say I've ever needed to dual display. I split screen apps or swipe between them. I've just never had need to a dual display config from iPad.
 
Heh, pretty sweet ad. Nice to know Apple and MS can still poke each other.

Again with the, Surface is inferior as a tablet comments.. What are you folks doing on an iPad?
Watching Netflix, playing games, surfing the web, reading mail, Kindle??? Yeah? Exactly the same experience on the Surface.
 
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MyopicPaideia said:
Whose trying to replace a desktop?? Don't think either device is aiming at that market...
Click to expand...

Did you miss the "What's a computer?" ad? Or naming the iPad Pro a Super Computer.

Or maybe just the lack of attention to the Macintosh line?
 
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