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Shouldn't Microsoft advertise the features that Surface has instead of bashing out the competition?
They did. This is their latest marketing for the Surface line. Companies do have multiple commercials for the same device.

The only thing I would say that the iPad Pro has over the SP4 is battery life... But that's slightly understandable considering one is an actual computer while the other is a large smartphone.
 
It should be better but I have two of these sitting in a cabinet at work because they were never used.
4 Docs, 10 other people at this one location, working in the back and noone would use the Surface. It's either desktop or iPad. And an iPad2 at that.
I know someone uses it more but our offices don't.
 
I can't believe people are still upgrading their iPads. I bought an iPad 3 when it came out, and an iPad 4 for my wife when it came out. We don't really use them at all anymore since they are just big versions of our phones. We use our phones because they are more convenient, and when we need to do stuff our phone can't do, we use a computer because an iPad can't do it either.

I keep watching them come out with new iPads hoping they'll release something that will compete with a Surface, but so far, it's just a big iPod.
 
I like how they glossed over the much inferior battery life and stylus of the Surface. The iPads Pro are plenty powerful. What's missing in the mobile versions of office that are present in the desktop versions?

The ad was somewhat clever but I can't say they highlighted any significant differences.
 
The Microsoft store in multiple malls near me not only setup their PCs and surfaces in the store, they also take booths right outside too to get to customers because no one every walks in there unless they want to play Xbox..
Or HTC Vive Demo !
I do have to admit that the other day at the mall, the Microsoft Store was far more interesting than the Apple Store. It's Apple's slow product cycle and getting rid of many third party products that is cause I believe.
 
Apples response Ad -

4 hours into the party "Hey Cortana? Cortana? You there? - Oh well I can call you a cab because I have LTE while you ..... don't. Here, I'll use Office 360 which you said was better than the Office app to look up your information and get you home. I guess you lasted as long as you could at my party... Maybe you could come back when you feel recharged?"

"Go home Cortana, you're dead."
 
I can't believe people are still upgrading their iPads. I bought an iPad 3 when it came out, and an iPad 4 for my wife when it came out. We don't really use them at all anymore since they are just big versions of our phones. We use our phones because they are more convenient, and when we need to do stuff our phone can't do, we use a computer because an iPad can't do it either.

I keep watching them come out with new iPads hoping they'll release something that will compete with a Surface, but so far, it's just a big iPod.
Sounds like what explains your situation is that you don't use tablets and don't see a need for them as far as how they fit into your life. That's not the case for plenty of others.
 
I thought MS is pushing the idea that mobile office app is as powerful as the desktop version now this ...

Anyway, the Lightroom with raw editing is indeed pretty good on iPad. I actually prefer taking an iPad with me now when I'm traveling and photographing. Because the mobile app can sync the library with my desktop. On the other hand, the full Lightroom on my laptop needs a separate library and I really don't like managing two separate libraries.
 
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The only rebuttal I can think of is this:

iOS apps optimized for iPad: over 1 million.
Windows apps optimized for Surface: don't know, but far less than a million.

I'd rather have 5 full-featured productivity apps like Photoshop, Office, and Final Cut than a million throw-away apps that were developed in 3 days and do things like turn on the LED to mimic a flashlight.
 
Do you really have to call this ad "Anti Apple"? It's a comparison from a competitor. Or course they highlight the pros and cons of each option. Your choice of words seems bitter and childish. You could spend that effort better pointing out the flaws in their argument.
 
So, does Contana actually sound like that?

Cortana is currently voiced by Jen Taylor, the actual voice of Cortana in the Halo games (about 30%) and a robotic voice (other 70%) with Microsoft's intentions to get all of her responses fully voiced by Jen. It just takes time as she basically has to record every word in the human dictionary in every reflection possible.
 
Well, Surface Pro 4 can run ransomware and the iPad Pro can't

windows-ransomware-teslacrypt.png


I don't like where this is going...
 
The Surface Pro is a computer, not a tablet (and doesn't function well as a tablet). The iPad Pro is a tablet, not a computer. Neither should be pretending to be the other, because they're just not.

For those people that talk about running full applications on the SP, it's really only applicable when operating as a laptop, using an external keyboard and trackpad or mouse. Because trying to do work using programs developed for desktop on a touch screen "tablet" is not productive or seamless. It's painful (I've tried).

This is where Apple recognizes that using a tablet requires a different kind of application built around touch - and that you don't need one device to try to be everything. I think what Apple started with Continuity is fantastic and is the future of how we'll all be working (evident by MS and Google working on their versions). The fact that I can start a document or spreadsheet on my rMBP in the office and finish it on my iPad Air when I get to the airport is exactly the way it should be (IMHO).
 
Life does not have to be a competition of thus vs them. There are plenty of customers for both companies to sell products too; and there is lots of pie for everyone (especially the way the human population is growing exponentially). There are lots of different customers with different goals and its nice that there are lots of different products to meet their needs.
In the great river of commerce, customers buy what they as individuals need and not what the voices in ads tell them.
 
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