But here’s were Apple needs to improve, where they made a crucial mistake the first time, which is marketing. They failed to market the HomePod properly. I think Apple really needs to focus on the pricing segment and marketing, and there’s no reason that this probably couldn’t sell itself with those two ingredients as a focal point.
I think you hit the nail on the head: the Homepod looked pretty competitive against "audiophile" wireless speakers from the likes of Sonos, Bose, Naim etc. that can cost from $500 up to $ludicrous. Unfortunately it was more often compared with "smart speakers" from Amazon and Google, with arguably inferior sound and end-of-argument low prices (because they were subsidised as cash registers and ad platforms).
However, I'm not sure how much of that was "bad marketing" and just plain old bad luck and bad timing: as I recall, the Apple marketing was primarily about sound quality rather than Siri - it's just that the buzz at the time was about Alexa et. al. and the Homepod
looked like an Alexa clone. Since then, there's been a downward pressure on prices, and even Bose and Sonos have cheap(er) and more smart-assistamt-like devices.
Also, how can you sell a speaker to hipsters if it doesn't have phono inputs for a turntable so it can play
gramophone records vinyl? (or do all hipster turntables have bluetooth?)
I'm probably not the target market for HomePod (nice pair of KRK Rokits hooked up to my Mac) - but I'll take the version with
no "smart assistant" or, if that's non negotiable, I want a smart assistant with the voice & attitude of HAL or GLaDOS just to remind me that the computer is not my friend
