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Your opinion reflects a general sentiment which I get. I'm also far from trusting Google. But I'd like to stick to facts more. How do you imagine the risk of losing privacy in this case?
Google was just hit with 806 million in penalties over privacy issues. This is in addition to the 1.4 billion they paid to Texas in 2024. But don't worry Apple says everything is safe!
 
In Tim Apple's world a great product is defined by what's great for short term shareholder value

To have insight into when you can give the middle finger to short term bean counters and know what and where the market will be is something that I believe Jobs had a handle on like no other person and is a gap that Apple will eventually face consequences from (I mean over a very long term as the post-smartphone personal computing market evolves)
This is why founder CEOs like Jobs do best for consumers. But money is unfortunately how Tim gets paid. He makes the top 1% wealthy and he gets wealthy. Tim doesn’t give two cents what the average Apple consumer wants in the long term - he has sold Steve’s concepts for years and maximized short-term shareholder value not knowing anything about products or even delivering on promises. It’s really time for Tim to go. I wish AAPL wasn’t financially doing so well and the Board kicked Tim out for the Siri fiasco.
 
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Apple has never been good at developing major software projects completely from scratch, and during the Jobs heyday had no qualms about either buying solutions or using open source projects or technologies. macOS (and by proxy iOS/iPadOS/watchOS/tvOS/visionOS), Safari, iTunes/Apple Music, Final Cut, Logic, Siri, and more all descended from existing software solutions. Apple made strategic decisions to buy the best technology to fit their vision and adapt it accordingly.

It's only been the last 5-10 years or so that they've gone all-in on doing everything in-house. In some cases, especially hardware-wise that's been a win, like Apple Silicon. Apple should focus on what it does best - acquiring the best technologies and packaging them into a user-friendly package. Developing their own LLMs instead of licensing an existing, proven one was always an uphill climb.
I wonder if this is a play for them to eventually buy Anthropic? Although I did read that with Amazon being an investor, it would be quite complicated to do so (and maybe Amazon would want to buy them if they were ever for sales).
 
I can’t even ask Apple Intelligence to rewrite a sentence to make it sound more natural without it changing everything in an over censored way or telling me to use ChatGPT instead. I gave up on it. ChatGPT is already censored enough. I don’t need Apple’s censorship on top of that, or the extra click.
 
Apple has been smart not wasting their time and money on LLMs. Google, OpenAi, Anthropic and Meta are doing just fine on that tangent. There is no money in it at the moment and THEY ALL SUCK. Apple should continue researching it, and watching it on the sidelines and when it eventually works as advertised, then they can implement it.

Besides, it's not just the models, it's all that compute. Is Apple going to get into the NUCLEAR POWER PLANT business to get into an unprofitable business? All that water to cool all those Nvidia cards? This whole thing is looking more and more bonkers the more we look it.

Yeah, just use Google. That makes the most sense.
 
I use ChatGPT from time to time and Gemini in Google search, but I don’t think it gives me some sort of “mindblowing experience”. And considering these services can be used from any modern web browser and most devices, what’s all the noise about this AI thing?

Siri has always been useless as an assistant. It doesn’t even understand what I am saying… Yeah you can kinda reinforce it with AI features and predictive behavior, but will it change much? Would have been cool to control device all by voice, but Apple is so entrenched trying to please every single investor that they have lost their plot: they can’t innovate anymore, despite Phil Schiller’s disagreements.

In fact, it feels like Apple needs to give away their phone OS completely to Google so it finally can understand contexts, accents and such. But what’s the point of iPhone then? Might as well get a Pixel since they collect about same amount of data anyway. Basically same, NPC phones. And this has been happening for a decade already, yet bloggers try to pretend there is “innovation” when some company adds some minor bells and whistles.

I am very unimpressed with computational photography, companies are ruining art of photography, shadows, and light. Now there is this stupid brainrot Sora thing, and I am already seeing “memes” made with it all over the web, but it is all fake and it is obvious even without a logo.

Is this actually what we need powerful servers running for, the stupid generated videos? Fake photos? It only reinforces dead internet theory. In future, many people will start avoiding internet like people used to avoid watching TV (due to propaganda and trash)
 
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Tim Cook has terrible strategic vision. If Chinese companies such as DeepSeek can build models why can’t Apple?
I think that afterApple's 50th anniversary would be a good time for Cook to step down.

Apple is a 4tn company. It's lasted 50 years.

But as you say, he's made a huge blunder with AI and it's probably best to step away from Apple before the implications of their inaction then missteps over the last few years really hits the share price.

And because Apple will need a product person at the helm to sort out this mess.
 
Probably a good move on Apple's part. They obviously missed the AI wave and there is so much R&D that is going at a breakneck-pace (and investment-race), it is hard to catch-up. Gemini is pretty good in my experience, and Apple can differentiate their version by pushing the privacy-angle. They really need to deliver something soon.

The Samsung Fold and Gemini on Android has tempted to me to jump ship. But holding out for another year...
 
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I think that afterApple's 50th anniversary would be a good time for Cook to step down.

Apple is a 4tn company. It's lasted 50 years.

But as you say, he's made a huge blunder with AI and it's probably best to step away from Apple before the implications of their inaction then missteps over the last few years really hits the share price.

And because Apple will need a product person at the helm to sort out this mess.

The devil you know.

There is no guarantee that Cook's replacement won't do exactly what he has been doing, or even worse and start focusing on services income more than products. I have zero faith that the company will more Jobs-esque after Cook.
 
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Your reaction to this should be like if they said: “new version of Siri to lean on Microsoft copilot“. o_O
 
So at what point do we all just switch to pixel? Ads coming to Maps, now Gemini. Apple will NEVER admit it but they took their eye off the AI ball and worried about Vision Pro and the Apple car and that’s why they’re left with no AI and they’ve ignored Siri for all these years because all their executives and leadership are out of touch. That’s why Tim Cook needs to be replaced. I’m a hard-core Apple fan, but Apple has lost its way & forgot its roots.


They worried about stock buybacks above all else which is money that could have went to R&D and building out the organizational talent to compete in all 3 of those areas.
 
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The devil you know.

There is no guarantee that Cook's replacement won't do exactly what he has been doing, or even worse and start focusing on services income more than products. I have zero faith that the company will more Jobs-esque after Cook.
It's a good point.

The decline of once successful companies usually goes like this I've observed with the following as CEO

Founder
Wow, you changed the world!

COO
it's going great still.
Well mostly.

Finance person
Wow, you're really rinsing the existing products - and the users.
But the financials look great.
And where are the new products? And why has innovation slowed right down?

Marketing person
Things are looking not so good & the company is getting lapped.
But apparently there's some great products 'just around the corner!' (insiders say that there is not).
The advertising is great, so that's ok?

...Then a near irreversible decline.

(with no disrespect to anyone in Apple currently in those roles).
 
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