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New Version of Siri to 'Lean' on Google Gemini

OpenAI lost almost 12 Billion dollars last quarter. Yes, lots of people are using it, and yes it is good, but users paid use is still OpenAI selling the product at a loss due to the resources that it consumes and hardware that is required. I believe that eventually AI will make financial sense, but, despite the hype, it is not there yet. I will be fine with Siri being improved and becoming smarter. But I do not believe that any on device AI is ever going to really be that mind blowing. Every platform that I use is equally capable of accessing ChatGPT or any of these tools. I am not impressed with Copilot in Windows and I hope that whatever Apple does is less annoying than it is. I feel no FOMO yet as an Apple user, and I also do not take rumors on this site as necessarily factual.
 
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klasma said:
And apparently Apple is still cheaping out:

"Apple is paying Google to create a custom Gemini-based model that can run on its private cloud servers and help power Siri. Apple held a bake-off this year between Anthropic and Google, ultimately determining that the former offered a better model but that Google made more sense financially (partly due to the tech giants’ preexisting search relationship)."
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Another circular relationship in AI. There is a lot of that going on. Company A pays Company B to buy Company A's product.

So Google pays Apple to make Google search the default, Apple pays Google to run the AI engine powering Siri, Apple correctly claims "We are not reading your data" while Google hoovers up everything to feed the maw of its AI system and the advertising model as well. Both companies write off their payments to each other as business expenses.
 
boswald said:
They should've just paired with an AI company early on, announced the new Siri (without a release date), and called it a day. Google, OpenAI, whatever. Just SOMETHING. Stringing us along and making false promises killed a lot of trust and respect for some people (I know a few) and it's hard to defend (if at all).
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Too much optimism and excitement on their part until they realized it's not as easy as it sounds.
The good thing about Apple is that there's a better chance they will anonymize our requests to protect our privacy.
All we can do is sit and wait...

and maybe in a few years, Apple's own AI solution will be ready. And some day Siri evolve to be what we all expect.
 
Siliconguy said:
So Google pays Apple to make Google search the defaul,
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where is google a default? your browser, whichever it is? I'm sure you can set any engine as default.

what I'd like is for all of them to be gone from bloody spotlight - I'm not looking for my files on the internet!
 
loopy123 said:
Everyone likes to complain, but what actually do you want a voice assistant to do?
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Maybe those folks want voice assistant to be themselves, a carbon copy of that, able to act with conscious and on their behalf, much like some version of this depicted in sci-fi movies.
 
ProbablyDylan said:
Shame they didn't go with Anthropic. Suppose Apple values stability, and Google has other businesses to prop up the AI side of things whereas Anthropic depends entirely on investor capital.
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They should have bought Anthropic. Anthropic is now in the arms of Amazon I believe, in the same way that OpenAi is (currently) in the arms of MS.
 
Will Siri’s speech and language recognition improve with this? Because for me it’s not just that Siri can barely do anything, it’s also that it can barely understand or get right what I’m saying. Same goes for Apple’s Dictation. Do they both use the same underlying engine?
 
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Siri and Apple Intelligence needs much help and this may be a step in the right direction. Hoping to see it in action at next year’s WWDC and that all features will be available on day 1 itself without any further delay.
 
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I'm never going to trust Siri to do anything more than to set an alarm. As long as it can do that I'll use other AI companies for everything else.
 
neuropsychguy said:
What would Jobs have done better? What would Apple's products and services be like if Jobs was still the CEO? What would Apple's market capitalization have been like? Please give specifics.
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What would Jobs have done better over the past 15 years?? Lets see... No idiotic notch BS. no keyboard issues and recalls. no removing useful ports then reapplying them. No falling far behind in the AI race as they are with the Siri garbage. No chasing every gimmicky thing the competition is doing. Most importantly, by now, he most likely would have invented additional products that the world didn't know they needed, but yet, ended up transforming the world.

Apple is a mess right now precisely because they don't have strong leadership, especially visionary leadership. Imo, Apple's success over the past 15 years is still all because of the foundation and legacy that Jobs created.
 
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ThailandToo said:
This is why founder CEOs like Jobs do best for consumers. But money is unfortunately how Tim gets paid. He makes the top 1% wealthy and he gets wealthy. Tim doesn’t give two cents what the average Apple consumer wants in the long term - he has sold Steve’s concepts for years and maximized short-term shareholder value not knowing anything about products or even delivering on promises. It’s really time for Tim to go. I wish AAPL wasn’t financially doing so well and the Board kicked Tim out for the Siri fiasco.
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Your last point is interesting... Scott Forstall got booted for the Apple Maps fiasco (though some would argue he was Tim Cook's only serious rival for power post-Jobs, and also because some other execs like Ive didn't like him and when Steve died, Forstall lost his only protector in the company).

The maps screw up was big, but not existential...

The screw up with Apple Intelligence is existential because of how deeply AI needs to be part of the platform and ecosystem and if others in the market sort this out then Apple's position and proposition becomes weaker over time (though certainly there's the potential they'll be able to license, replicate, etc and recover).

But you're right Apple now dominates very mature, lower growth markets which is when a company is exposed to lower growth and disruption... they need that person that navigate that (e.g. Jobs with personal computers -> smartphones)... I think Steve though Jony would keep that flame alive and could focus on that end while Cook could do "the boring supply chain and numbers"... however good product designers aren't necessarily product market detectors, and without control of the piggy bank are handcuffed even if they are.
 
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