This. Apple News is more about Apple wanting a share of the NYT and WSJ's pie, not the other way around. If Apple, can't provide a way for these publishers to increase their income, then it's not worth their bother. Personally, I think Apple News is a flop. Note this is very different from the App Store situation. Regarding the App Store, Apple is providing a substantial base of technology, and the apps are leveraging that. What is Apple providing to the publishers with Apple News? It's not access to the Apple customer base--the publications already have that. For example, I already subscribe to some of those publications, and I can get them on all my Apple devices via a browser of their own iOS apps, so what am I gaining here? And I'd rather see my subscription fees go to support the publications than to increase Apple's market value.