Next Final Cut Pro at NAB Next Week? Due Spring 2011, Some More Hints

MacRumors

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Apr 12, 2001
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Apple is rumored to be launching a dramatic new version of Final Cut Pro next week during NAB. The rumored venue for the launch is, surprisingly enough, a Final Cut Pro User Group SuperMeet on April 12th. The early rumors claimed that several speakers and sponsors had been shuffled around at the last minute to accommodate Apple.
Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet, though he still may present (possibly as a guest of Apple.) At present he doesn’t know if he will speak or not. Canon was told last night that Apple has demanded ALL “lecturn” or stage time exclusively.
....UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been canceled. According to Avid, “Apple doesn’t want anyone to have stage time but them.”
The SuperMeet website has been updated with the removal of many sponsor logos and a teaser about a special guest that you won't want to miss:
The Final Cut Pro User Group Network is excited to have a very special guest presentation at the 10th Annual Las Vegas FCPUG SuperMeet. Come to see a surprise sneak peek at something very special - you really do not want to miss this one!
FilmMakerMagazine collects some reaction about the possibilities and also points to this pre-NAB panel discussion with Mark Raudonis, head of post production at Bunim/Murray Productions. Raudonis was actually invited to Apple's preview event for industry leaders and shares some hints about the new product:

http://vimeo.com/22057617

Raudonis's part talking about Final Cut Pro begins at 3 minutes into it and he starts off saying that he can't get into details and says this is as specific as he can get: "I was there, many other industry pros were also there, it was 'awesome'". But Roudonis does goes on to use some metaphors to describe Apple and the new Final Cut Pro.
What's Wayne Gretsky got to do with Final Cut Pro? If anyone knows the great one. If people asked him what was the secret to his success, his answer was "Skate to where the puck will be". And that really exemplifies Apple's philosophy, their attitude, their approach to what Final Cut will be.
....
I would say to you that there are few companies in the world that are as good at skating as [Apple is]. Your next question is probably... What the "puck"? Where is the puck headed? Again, I can't speak specifically, but I think the rest of the time here will be very interesting. Filebased workflows, Thunderbolt, iPad, Competition, it's a moving target. Adobe, Avid, Lightworks. There's a lot of other stuff out there. And they are certainly not ignorant of what's going on in the market at the moment.

I would also end with. Henry Ford "If I asked people what they wanted, they'd tell me they wanted a faster horse". So, Apple is very good at going their own way and figuring out where things will be. They may not ask you what you want. They are going to tell you 'we're going to invent something different.' And that's kind of my take away from it. I was very impressed, it was awesome and look out, I believe they say it will be available in Spring 2011. So, that goes all the way up to June 20th. So, that's what I know, that's what I can say, and if there's anyone from Apple out there, I hope you don't sue me."



Article Link: Next Final Cut Pro at NAB Next Week? Due Spring 2011, Some More Hints
 
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ThunderSkunk

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Dec 31, 2007
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Wow. You'd think a FCP Users group would be able to track down a halfway decent graphic artist to make their banner graphic...
 
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Small White Car

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Aug 29, 2006
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Oh, we are totally getting an iPad app to go along with this program. I can feel it.

I would oh-so love the ability to down-rez a Final Cut project and send it to an iPad...do all my rough cutting there...and then bring it back to the Mac and re-link it to the real footage to do the detail work.

I've had a lot of fun playing with iMovie on the iPad. I am drooling for something similar that works as part of a Final Cut Pro workflow.


Interesting news, but the bit about booting competitors is downright disgusting.
I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
 

Stridder44

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This should be interesting.
 
Aug 26, 2008
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I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
No idea, but I just don't get those tactics. I mean, other than being ruthless business people. :p

Just show your stuff without having to strong arm...
 

aiqw9182

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Apr 22, 2010
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Hoping for some better multi-core support(although probably going to have to wait for Lion for the newer QuickTime engine) and a UI that isn't from the 90's:


^ Final Cut on Mac OS 9

Final Cut on Tiger/Leopard/Snow Leopard:


Only thing that's changed is the scroll bars.
 

LethalWolfe

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Jan 11, 2002
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I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
Long story short, because the people that make up the groups want it and the other companies (Adobe, Avid, Canon, AJA, Blackmagic, etc.,) don't want to pass up a chance to talk to their demographic directly. Although still FCP-centric there are many other tools that editors are interested in learning about and the user groups accommodate that. Apple hasn't really been on the ball the last few years and companies like Adobe and Avid have been stepping up their game which, in my comings and goings, has kicked up the most interest in non-Apple software by FCP users I've seen since I first bought FCP 9 years ago.

Sure, there are die-hard fanboys but most editors realize these are just tools and want the best ones for the job and right now there is more competition in the prosumer price range than ever. For example, Apple Color used the best deal in town by far for coloring grading apps but last year Blackmagic purcahsed DaVinci (the gold standard in color correction) and dropped the price to $1000 for the software-only version. Perviously the lowest point of entry to get a DaVinci was over $200,000, AFAIK. Baselight, another high-end color grading system, just announced a Baselight plug-in for FCP that'll be available this fall for "less than $1000".


Lethal
 

nostaws

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Jan 14, 2006
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Hey. But there is something to be said for familiarity. We all know how to use it. But I agree an update would be nice.

Hoping for some better multi-core support(although probably going to have to wait for Lion for the newer QuickTime engine) and a UI that isn't from the 90's:


^ Final Cut on Mac OS 9

Final Cut on Tiger/Leopard/Snow Leopard:


Only thing that's changed is the scroll bars.
 

Thinine

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Jul 23, 2002
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Interesting news, but the bit about booting competitors is downright disgusting.
It's not like they threatened anyone. They likely went to the organizers and said "We'd like to make a really cool announcement at your event but we'd need most of your presentation and sponsorship space to do it." SuperMeet said sure, Apple paid, and here we are. It's not like the other sponsors didn't get their money back (I'm assuming.)
 

ryanlaing

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Apr 21, 2007
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A bit of selective hearing on the part of MacRumors with the quotes they chose to use. At first the video sounds great, dude is hyping what he saw from Apple. But later he gets called out from another speculating Apple is making a very significant change and distancing Final Cut from the real 'pro' users, dumbing it down, etc, and the guy who has seen it gets real quiet.. He is asked if he will update his editing studio's workflow to the new Final Cut, and he basically danced around the question, pleaded the 5th, and made it pretty clear that he is holding back some reservations about how the industry will adapt to the changes.

Personally I'm very interested to see what they do, I'm sure it will have huge improvements on real time rendering and performance, sounds like the whole thing is being rewritten. But it does worry me that the program could become more for mass audience and no longer the pro application it has been for the past decade.
 

CmdrLaForge

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I am really looking forward to see what Apple has in house for FCP. I will decide then if I stay with Apple or move to Adobe Production Studio. If they go too much in the direction of iMovie I will for sure not like it.

The take over of Supermeet is very nasty and it put the organizers in a very bad position because either way they can only loose. Other companys will think twice in the future if they want to sponsor it and if Apple doesn't have anything new they won't be present.

Apple can easily make there own event, just book that building in SF and invite some journalists or plan in advance!!
 

pilotkev1

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Jun 25, 2007
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But it does worry me that the program could become more for mass audience and no longer the pro application it has been for the past decade.
The pro of today is no longer the pro of the past decade. Pro is a far broader term in 2011. Nearly anyone could be a 'pro' with a little interest, work, and dedication.
 

Blaze3555

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Did any One catch the quote about the puck. For a split second I got exited because I thought it was Kevin Smith. I love his podcasts. Execp he talk about only using Avid because Fcp docent have a big enough time line. But Let's all go inside! Lol
 

MacPhilosopher

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Jul 26, 2005
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Oh, we are totally getting an iPad app to go along with this program. I can feel it.

I would oh-so love the ability to down-rez a Final Cut project and send it to an iPad...do all my rough cutting there...and then bring it back to the Mac and re-link it to the real footage to do the detail work.

I've had a lot of fun playing with iMovie on the iPad. I am drooling for something similar that works as part of a Final Cut Pro workflow.




I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?
I'm not so sure about the down res option, it sounds like an awful lot of time spent compressing, though I sure hope it is some type of interface, perhaps as an input device or palette.
 

LethalWolfe

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Jan 11, 2002
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It's not like they threatened anyone. They likely went to the organizers and said "We'd like to make a really cool announcement at your event but we'd need most of your presentation and sponsorship space to do it." SuperMeet said sure, Apple paid, and here we are. It's not like the other sponsors didn't get their money back (I'm assuming.)
The other presenters just had to toss months of planning out the window and scramble to reschedule events w/less than a weeks notice during the industry's biggest annual convention. Hopefully the members of the audience that signed up to see the original line-up will be able to make it to all the reschedule events and, on top of that, everyone going to the SuperMeet has now paid money for tickets to what is nothing more than an Apple PR event.

Dick move by Apple but all will be forgiven as long as they release the holy grail of editing on Tuesday. If they preview 'iMovie Pro' lord help them...


He is asked if he will update his editing studio's workflow to the new Final Cut, and he basically danced around the question, pleaded the 5th, and made it pretty clear that he is holding back some reservations about how the industry will adapt to the changes.
To be fair to Mark (the head of Post at Bunim/Murray) there really isn't anything he could say due to the NDA. Just because what he saw of the new FCP might not lead him to believe it would work in Bunim/Murray's current workflow doesn't mean it might not be awesome for someone else's work flow. It was a tough spot for Mark to be in and I'm not exactly sure why he even kicked off the meeting with "I was there, but don't ask me about it because I'm under NDA". He could've never even have brought it up and it wouldn't have altered the course of the conversation at all.


Lethal
 

jeznav

macrumors 6502
Aug 10, 2007
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Eh?
I'm not so sure about the down res option, it sounds like an awful lot of time spent compressing, though I sure hope it is some type of interface, perhaps as an input device or palette.
I love to see an iPad become the proxy editor for FCP. Or the ability to access and edit raw media from a server with steaming so it's not neccessarily taxing iPad's processor.
 

MACRUS

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Jan 25, 2008
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And they are certainly not ignorant of what's going on in the market at the moment. [/QUOTE said:
hahaha the is the most ignorant thing I have heard today. where is support for blu-ray?


Wow. You'd think a FCP Users group would be able to track down a halfway decent graphic artist to make their banner graphic...
No kidding. I could give for free just to stop my eyes from hurting every time I Visit the site... not offen though.

Interesting news, but the bit about booting competitors is downright disgusting.
I do like apple products but ohhhhh boy that one just reminded me of sony and their hackers crusade. boils my blod.

No idea, but I just don't get those tactics. I mean, other than being ruthless business people. :p

Just show your stuff without having to strong arm...
By the wording "Demanded" on the site I would say they twisted arm and leg

Hoping for some better multi-core support(although probably going to have to wait for Lion for the newer QuickTime engine) and a UI that isn't from the 90's:


^ Final Cut on Mac OS 9

Final Cut on Tiger/Leopard/Snow Leopard:


Only thing that's changed is the scroll bars.
it is said that lion will be announced at WWDC to ship on september. so FCS will have to wait at least for the first bug fixing update... talk about old UI. gee.
 

Santabean2000

macrumors 68000
Nov 20, 2007
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The other presenters just had to toss months of planning out the window and scramble to reschedule events w/less than a weeks notice during the industry's biggest annual convention. Hopefully the members of the audience that signed up to see the original line-up will be able to make it to all the reschedule events and, on top of that, everyone going to the SuperMeet has now paid money for tickets to what is nothing more than an Apple PR event.

Dick move by Apple but all will be forgiven as long as they release the holy grail of editing on Tuesday. If they preview 'iMovie Pro' lord help them...



To be fair to Mark (the head of Post at Bunim/Murray) there really isn't anything he could say due to the NDA. Just because what he saw of the new FCP might not lead him to believe it would work in Bunim/Murray's current workflow doesn't mean it might not be awesome for someone else's work flow. It was a tough spot for Mark to be in and I'm not exactly sure why he even kicked off the meeting with "I was there, but don't ask me about it because I'm under NDA". He could've never even have brought it up and it wouldn't have altered the course of the conversation at all.


Lethal
But Apple have slipped him a little something to drop it in, s it will get picked up by sites like this... and so the hype begins.
 

MACRUS

macrumors member
Jan 25, 2008
68
0
It's not like they threatened anyone. They likely went to the organizers and said "We'd like to make a really cool announcement at your event but we'd need most of your presentation and sponsorship space to do it." SuperMeet said sure, Apple paid, and here we are. It's not like the other sponsors didn't get their money back (I'm assuming.)
I am Sorry but I have to say something here. your ignorance amuses me.
Wolfe Got it right 100%... like always