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Anyone else call BS on that whole article?
Second: Didn't ANYONE realize this is all rumor and speculation? Not fact?
No.
What rumor, that the next FCP was demoed at Cupertino to a panel of editors, and that Apple will be at Supermeet? This is basically fact at this stage. The rest is just vague statements and logical conclusions.
 
I highly doubt all these rumors are BS. My friend who is attending NAB mentioned to me weeks ago that a friend running a booth said that Apple had schedule way more training sessions then previous years. This was all mentioned to him before all the rumors surfaced here on this site.

Considering Final Cut hasn't been updated in years I would say it's very easy to believe a new version is coming out.

This is a little more out there but my friend has a theory that Apple has let Kevin Smith use the new Final Cut to cut and make his new film that is coming it. The importance of this is that he feels movie making is going the way of music making these days. He believes anything under 20 million is going to be funded independently, not released via movie studios and will sell the movies directly to the theaters.

He feels only the big blockbuster movies like Transformers and stuff will be left the studios, much like many musicians are skipping the record companies and making and releasing music themselves.

Like I said, the Kevin Smith idea he had is just a theory he has, not a rumor. The Final Cut rumors are spot on and if I was a betting man I would expect to see a new version demoed next week.
 
long overdue

It needs to come with a 27 inch multi-touch surface to use as the primary work surface, with my current 27 inch monitor as the head-up dual-monitor (input-output-view).

This is long overdue. If apple won't make it, AVID should. ASAP! :)

And for all us professionals, price is not an issue. We want it to be expensive, and so nice that people will rent out facilities.

Bring it on Apple!

This would be the perfect gifts for the pro-world, after helping you back from bankruptcy, remember dear Apple?

Best,
Jon M.
 
Oh boo hoo about the companies being "booted" from sponsorships. The company I work for goes to trade shows. The time invested is actually quite small and most of the materials are in inventory anyway. The presentations are usually based on the same script. I bet the companies aren't that disappointed. In fact they would like to be there and see what Apple is up to more than anyone else. So I bet they'll send the same presenter staff there to view and record anything of note to send back to their company.

Businesses deal with things by contract and those contracts have terms and conditions. No company would just break a contract so I'm sure everything wad handled quite smoothly behind the scenes. So I think this idea that Apple bullied or pushed people is silly.
There are a few times I have made presentations at a conference when I would have loved to have let someone takeover the podium!
 
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aiqw9182 said:
Hoping for some better multi-core support(although probably going to have to wait for Lion for the newer QuickTime engine) and a UI that isn't from the 90's:
03_ambit_fullscreen-300x232.jpg


^ Final Cut on Mac OS 9

Final Cut on Tiger/Leopard/Snow Leopard:
apple_final_cut_express_hd_4__90390.jpg


Only thing that's changed is the scroll bars.

Visually still similar. Until you look at the timeline. Since then the entire patch bay system is changed and we have keyframe editing in the timeline. As well as audio tool, waveform vector tool, and pretty high end 3 way color corrector built in.

It's still a more functional and better looking interface than premiere CS5.

http://screenshots.en.softonic.com/en/scrn/12000/12809/adobe-premiere-pro-cs5-07-700x541.png
 
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LethalWolfe said:
It's not like they threatened anyone. They likely went to the organizers and said "We'd like to make a really cool announcement at your event but we'd need most of your presentation and sponsorship space to do it." SuperMeet said sure, Apple paid, and here we are. It's not like the other sponsors didn't get their money back (I'm assuming.)
The other presenters just had to toss months of planning out the window and scramble to reschedule events w/less than a weeks notice during the industry's biggest annual convention. Hopefully the members of the audience that signed up to see the original line-up will be able to make it to all the reschedule events and, on top of that, everyone going to the SuperMeet has now paid money for tickets to what is nothing more than an Apple PR event.

Dick move by Apple but all will be forgiven as long as they release the holy grail of editing on Tuesday. If they preview 'iMovie Pro' lord help them...


He is asked if he will update his editing studio's workflow to the new Final Cut, and he basically danced around the question, pleaded the 5th, and made it pretty clear that he is holding back some reservations about how the industry will adapt to the changes.
To be fair to Mark (the head of Post at Bunim/Murray) there really isn't anything he could say due to the NDA. Just because what he saw of the new FCP might not lead him to believe it would work in Bunim/Murray's current workflow doesn't mean it might not be awesome for someone else's work flow. It was a tough spot for Mark to be in and I'm not exactly sure why he even kicked off the meeting with "I was there, but don't ask me about it because I'm under NDA". He could've never even have brought it up and it wouldn't have altered the course of the conversation at all.


Lethal

So Avid, Adobe and Canon spent 10 months preparing for a lecture at a FCP users group? And a FCP users group was going to be their main/only avenue for presentation? I think not. This is just another spot they will advertise at during NAB. I'm sure Avid will be at Adobe and Adobe at Avid user groups. FCP just decided to present at NAB at the last second and this was their only in.
 
Considering the number of shocking disappointments (Lion being more iOS, no FCS updates, glossy everything etc) as of late with Apple releases I'm still not holding my breath that they will release something to take me away from CS5. I would love to be surprised though.
 
Predictions

I think the studio concept, as we know, it will be gone. It will all be one truly integrated application. Most importantly, full audio editing will be integrated obviating the need for OMFs and conforms for the person who does all of their own work.

This will include a powerful titling tool, Motion graphics, compression, sound. There shouldn't be a need to launch an external application. Integrated Internet delivery will be comprehensive to social media, iDevices, and anything in the cloud.

DVD Studio Pro will get a full overhaul and fully support The Bag of Hurt Blu-ray -- on an external burner for the new iMacs which will also be announced. Again, physical media gets an external treatment and the application will be the sperate step child of the newly integrated Final Studio.
 
I'll be at the Supermeet.

I'll be at the event and plan to give my take on it. I've been using FCP since day one and can attest that little actual functionality has changed over the years. There have been additional features added, but nearly no change to the way that you do your work. And in a post-tape world, this is not good.

Here is a long thread featuring my ideas and predictions over what the FCP platform may become, and how it might affect Apple's other distribution models:

http://www.cinema5d.com/viewtopic.php?f=24&t=25464


I posted this a few days ago when this rumor first broke, but I think it might be fun to post again. It is a long thread, and some of the most interesting predictions are found buried in the dozen+ pages of posts. I should add that Cinema5D is a forum for digital filmmakers and commercial producers that need to operate on limited budgets, so the comments there reflect some of the best "up and coming" Final Cut Pro users.
 
Wow. You'd think a FCP Users group would be able to track down a halfway decent graphic artist to make their banner graphic...

At least the one on their website looks fine (yet still ugly), the one on MacRumors looks resized and the pixels got messed up... :confused:
 
DVD Studio Pro will get a full overhaul and fully support The Bag of Hurt Blu-ray -- on an external burner for the new iMacs which will also be announced. Again, physical media gets an external treatment and the application will be the sperate step child of the newly integrated Final Studio.


Based on the video I'd be betting the other way; that DVD SP will not get updated. It will be supported, but on the way out.

Physical media's relevancy is waning by the day. And if Apple has a "be where the puck will be" attitude then it's not going to put energy in propping up a dying war horse.

If you need a one-off Blu-Ray disc you can already out put to Blu-Ray via Compressor then burn via Toast. I can see Apple declaring hard media dead before I see it enhancing support BD-R.
 
I used to come to Macrumors to read about Mac news, but now its all anit-apple crap.

Are you retarded?

Anyone on this board who even dares question Apple is immediately branded a "troll."

Try pulling your head out of your ass.

:rolleyes:
 
I'll bet money that Apple will make FCP into what Express should be.

I think many are sharpening our digital pitch forks in preparation of the announcement from Apple.
 
Oh boo hoo about the companies being "booted" from sponsorships. The company I work for goes to trade shows. The time invested is actually quite small and most of the materials are in inventory anyway. The presentations are usually based on the same script. I bet the companies aren't that disappointed. In fact they would like to be there and see what Apple is up to more than anyone else. So I bet they'll send the same presenter staff there to view and record anything of note to send back to their company.
Maybe NAB is a different beast than what you and your company typically deal with? The big players at NAB can spend millions and take the better part of the year getting ready (both from a marketing and product development standpoint). At least that's the gist of what I read when Avid and later Apple, bailed on NAB in years past citing a lack of ROI for all the money, man power and artificial product deadlines it took to present at NAB every year.

I used to come to Macrumors to read about Mac news, but now its all anit-apple crap.
You come to Macrumors to read about Mac news...:D

This is a little more out there but my friend has a theory that Apple has let Kevin Smith use the new Final Cut to cut and make his new film that is coming it.
That would be kinda weird since Avid brought in Kevin Smith to talk at NAB this year.

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So Avid, Adobe and Canon spent 10 months preparing for a lecture at a FCP users group? And a FCP users group was going to be their main/only avenue for presentation? I think not. This is just another spot they will advertise at during NAB. I'm sure Avid will be at Adobe and Adobe at Avid user groups. FCP just decided to present at NAB at the last second and this was their only in.
Main or only venue? No. Signature event to get quality face time w/their target audience away from the insane cattle call that is the NAB showroom floor? Yes. Avid hosting Kevin Smith is not an everyday occurrence. Canon presenting Philip Bloom was schedule for only the SuperMeet. Same with Alexis Van Hurkman's talk about color grading.


Lethal
 
Hoping for some better multi-core support(although probably going to have to wait for Lion for the newer QuickTime engine) and a UI that isn't from the 90's:
03_ambit_fullscreen-300x232.jpg


^ Final Cut on Mac OS 9

Final Cut on Tiger/Leopard/Snow Leopard:
apple_final_cut_express_hd_4__90390.jpg


Only thing that's changed is the scroll bars.

LOL, if you think final cut is from the 90's then Avid Media Composer is from the 50's. It's horrible GUI. I wouldn't learn it, if they paid me big bucks. Well I take that back, I would, but I would hate it. Avid Looks like a POS, the graphics designers at Avid have always been behind though. Look at Protools.
 
It will be very interesting to see what it will be like. I just hope that it will be able to take advantage of all the power of my old MP. I feel pretty confident it will.
It´s interesting that the software takes 3 years to catch up with the hardware. It just crossed my mind that they might have tried all a long to release the new FCS and Thunderbolt at the same time.
Otherwise there really would be no reason to upgrade your hardware as it suddenly will be handle your software faster than when you bought it
 
reading this tread is so much fun. this actually is like film, all about emotions; dripping out of it. the next version of fcp will be a disappointment compared to this. waiting... :D
 
I know people here (from reading) aren't fans of Blu-ray because Steve doesn't like it but it has it's place. Right now there isn't a better way to give people HD video (Not everyone has the ability to, or wants to, stream it via online)

That said I will wait and see what they have to offer officially, although the back and forth her is entertaining. ;)

Based on the video I'd be betting the other way; that DVD SP will not get updated. It will be supported, but on the way out.

Physical media's relevancy is waning by the day. And if Apple has a "be where the puck will be" attitude then it's not going to put energy in propping up a dying war horse.

If you need a one-off Blu-Ray disc you can already out put to Blu-Ray via Compressor then burn via Toast. I can see Apple declaring hard media dead before I see it enhancing support BD-R.
 
Optimistic

I really think Apple will be brining out a great product here. They have had a lot of time to hear what people want and don't want. I'm being very optimistic, sure no one will get everything they want since that never happens but will get great things (I hope!).
My only problem is I'm in the market for a new camera and want to make sure I know what's up with FCP before I get my camera mainly because I don't want to wait for any updates for the camera I decide to buy since it won't be VERY high end.
Can't wait to hear this news.
 
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TennisandMusic said:
I'm a little confused...why was Avid presenting at a Final Cut Pro User Group's meeting anyway? Do they just come in and are like "Hey, you've all made a mistake!" or something?

No idea, but I just don't get those tactics. I mean, other than being ruthless business people. :p

Just show your stuff without having to strong arm...

It is a users group for FCP what would you expect. Seriously the people running the Supermeet are probably falling all overthemselves to make sure Apple is happy here, FCP is the reason the group exists. This isn't Apple strong arming into a public and more general purpose show, it is rather Apple giving these people exactly what they have been crying for over the last couple of years.

Beyond all of that the vendors that are being displaced will likely get a huge boost from the debut anyway. If the new FCP is that good there will be a buying binge when it comes to hardware. It is a net positive for everybody.
 
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