Next-Generation Apple TV Renamed 'iTV', Utilizes Apps, Lacks 1080p?

[MacRumors]

Engadget mockup of iPhone 4-style "iTV" device serving App Store content
Engadget provides a follow-up to its late May report revealing Apple's plans for a revamped Apple TV product. The previous report had suggested an iOS-based device at a price point of $99 with limited onboard storage that would be capable of 1080p playback, but today's report claims that some things have changed in Apple's plans.

Well we've gotten a little more info on the project, and it's not all good. Apparently the box won't be capable of handling (or enabled to handle) 1080i or 1080p video. Instead it will only push out 720p clips. The word -- and cause for much internal debate, we're told -- is that this has something to do with the A4's inability to crank on higher resolution content, but we don't see how that's possible considering the iPhone 3GS could play back full HD video. Furthermore, the device will be getting apps and presumably an App Store entry, though it's unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.

Also of significance, Apple is reportedly renaming the Apple TV to "iTV". Apple initially announced its set-top box product as "iTV" in September 2006, but changed the name to "Apple TV" for its launch in January 2007. Coming full circle, Engadget expects the new iTV to make its debut sometime later this year.

Article Link: Next-Generation Apple TV Renamed 'iTV', Utilizes Apps, Lacks 1080p?

 

[macfan881]

if this thing is the rumored price of $99 I can see this thing selling like hot cakes

 

[harley3k]

FaceTime ?

 

[Eminemdrdre00]

If you can't do 1080p in 2010, you blew it.

 

[Rooskibar03]

Meh!

I'll keep my Apple TV's thank you. Apps on my TV? What do I need that for?

 

[harley3k]

if this thing is the rumored price of $99 I can see this thing selling like hot cakes

I don't care for hotcakes, but I would like a $99 iTV for each one of my TVs.

 

[harley3k]

Meh!

I'll keep my Apple TV's thank you. Apps on my TV? What do I need that for?

Words with Friends?

lol.

 

[northernbaldy]

They can't call it itv
Itv is a tv channel in the UK

 

[macfan881]

If you can't do 1080p in 2010, you blew it.

Um last i check netflix Hulu stream in 720P and 90 percent of the tv stations stream in it as well so your basicly saying that most of HD providers have blown it.. come back and try again.

 

[Padraig]

iTV? That's going to be a big lawsuit.

 

[doctoree]

The iPhone in the mockup is sooo cool that it even come with it's completely exclusive set of vanishing points

 

[macfan881]

Meh!

I'll keep my Apple TV's thank you. Apps on my TV? What do I need that for?

MLB AT Bat Netflix Hulu, ABC, I can go on.

 

[Eduardo1971]

Even if it was priced at $99 (US dollars) I would not buy unless it supported 1080p.

Egads!

 

[Morod]

720p should be fine.
Most people can't distinguish 1080i from 720p anyway.

 

[qrayg]

Since none of the content on iTunes is 1080p why would they need to support it? If it doesn't have onboard storage then it'll only play iTunes content... right?

 

[3N16MA]

That engadget "mockup" is simply an iPhone 4.

 

[niuniu]

iTV lol

Nice work researchers

 

[iphone1105]

Um last i check netflix Hulu stream in 720P and 90 percent of the tv stations stream in it as well so your basicly saying that most of HD providers have blown it.. come back and try again.

Best reply to his quote, took all the words out of my head and mouth! Guess 90% of HD content providers fails.....

 

[capn7]

Revolutionary new iTV 2g has 1080p! So magical!

 

[wilycoder]

No 1080p?

Holy crap is that LAME!

 

[Nykwil]

You know, what if "iTV" is instead of a new device to buy, were oh...I dunno an "app" for iphone 4s, iPads and iPod Touches.

Starting to get tired of all these iDevices being developed with essentially the same internals. Apple is really beginning to milk it.

 

[Eduardo1971]

720p should be fine.
Most people can't distinguish 1080i from 720p anyway.

That's your opinion. 720p might be fine with you but not to others with higher definition televisions.

 

[cube]

ITV shows the iTunes Festival.

Nothing will happen without a previous agreement.

 

[Fiction87]

You know, what if "iTV" is instead of a new device to buy, were oh...I dunno an "app" for iphone 4s, iPads and iPod Touches.

It already is. I have it. The makers have been promising streaming video since I first downloaded it a couple years back.

 

[nebular]

Wirelessly posted (Opera/9.80 (S60; SymbOS; Opera Mobi/499; U; en-US) Presto/2.4.18 Version/10.00)

ITV network in the UK are going to be upset. They were when Apple announced the working title.

RE lack of 1080 support: Most people can't tell the difference between 720 and 1080.