Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Next-Generation Apple TV Renamed 'iTV', Utilizes Apps, Lacks 1080p?

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,989
12,526
https://www.macrumors.com/images/macrumorsthreadlogodarkd.png




Engadget mockup of iPhone 4-style "iTV" device serving App Store content
Engadget provides a follow-up to its late May report revealing Apple's plans for a revamped Apple TV product. The previous report had suggested an iOS-based device at a price point of $99 with limited onboard storage that would be capable of 1080p playback, but today's report claims that some things have changed in Apple's plans.
Well we've gotten a little more info on the project, and it's not all good. Apparently the box won't be capable of handling (or enabled to handle) 1080i or 1080p video. Instead it will only push out 720p clips. The word -- and cause for much internal debate, we're told -- is that this has something to do with the A4's inability to crank on higher resolution content, but we don't see how that's possible considering the iPhone 3GS could play back full HD video. Furthermore, the device will be getting apps and presumably an App Store entry, though it's unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.
Also of significance, Apple is reportedly renaming the Apple TV to "iTV". Apple initially announced its set-top box product as "iTV" in September 2006, but changed the name to "Apple TV" for its launch in January 2007. Coming full circle, Engadget expects the new iTV to make its debut sometime later this year.

Article Link: Next-Generation Apple TV Renamed 'iTV', Utilizes Apps, Lacks 1080p?
 

macfan881

macrumors 68020
Feb 22, 2006
2,345
0
if this thing is the rumored price of $99 I can see this thing selling like hot cakes
 
Comment

macfan881

macrumors 68020
Feb 22, 2006
2,345
0
If you can't do 1080p in 2010, you blew it.

Um last i check netflix Hulu stream in 720P and 90 percent of the tv stations stream in it as well so your basicly saying that most of HD providers have blown it.. come back and try again.
 
Comment

qrayg

macrumors member
Feb 19, 2007
49
7
Earth
Since none of the content on iTunes is 1080p why would they need to support it? If it doesn't have onboard storage then it'll only play iTunes content... right?
 
Comment

iphone1105

macrumors 68020
Oct 8, 2009
2,104
306
Um last i check netflix Hulu stream in 720P and 90 percent of the tv stations stream in it as well so your basicly saying that most of HD providers have blown it.. come back and try again.

Best reply to his quote, took all the words out of my head and mouth! Guess 90% of HD content providers fails.....
 
Comment

Nykwil

macrumors 65816
Nov 5, 2002
1,015
28
Boston, MA
You know, what if "iTV" is instead of a new device to buy, were oh...I dunno an "app" for iphone 4s, iPads and iPod Touches.

Starting to get tired of all these iDevices being developed with essentially the same internals. Apple is really beginning to milk it.
 
Comment

cube

Suspended
May 10, 2004
17,011
4,969
ITV shows the iTunes Festival.

Nothing will happen without a previous agreement.
 
Comment

Fiction87

macrumors newbie
Jun 4, 2010
21
0
You know, what if "iTV" is instead of a new device to buy, were oh...I dunno an "app" for iphone 4s, iPads and iPod Touches.

It already is. I have it. The makers have been promising streaming video since I first downloaded it a couple years back.
 
Comment

nebular

macrumors newbie
Aug 11, 2010
12
0
Somewhere
Wirelessly posted (Opera/9.80 (S60; SymbOS; Opera Mobi/499; U; en-US) Presto/2.4.18 Version/10.00)

ITV network in the UK are going to be upset. They were when Apple announced the working title.

RE lack of 1080 support: Most people can't tell the difference between 720 and 1080.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.