Why would anyone want to run ALL their video content through an ATV rather than just use either cable or satellite UNLESS they couldn't get cable or didn't have a view south toward the satellites? To put up with occasional spooling, etc, the content would have to be lot cheaper than existing content with cable, etc. My Dish $75 200 channel deal plus $25 HBO/SHO plus a $13 sports pack comes to $113. Now if I could stop paying for the 150-175 channels I never watch, I might be interested EXCEPT the channels I watch (ESPN, Pac-12, HBO and SHO) probably represent 75% of my total Dish monthly bill. IMO, this is NOT a game changer.