HobeSoundDarryl
macrumors G5
I'm sure the TV industry knows that if something like AppleTV ended up everywhere, there's a huge chance that Apple will start flexing for a la carte programming, and then the major cable operators would be in serious trouble. They probably have a set of deals in place just to prevent this, and Apple will swoop down when the contracts start to break, which would be a great use of that huge horde of money they have but aren't spending.
But that's the thing. No matter what conspiracies we can dream up about those who control the content, how the content gets from them to us, etc, none of that can keep Apple from releasing whatever hardware they want. If there are these conspiracies in place, should Apple roll out a 1080p
TV, the Studios just won't share 1080p content in the iTunes store. The latter is not an obstacle to the former anymore than Apple building quad cores into Macs ahead of waiting for lots of software being available that could take advantage of them.If the Studios, etc don't want Apple to have 1080p, then Apple won't get 1080p content. But if Apple can get enough 1080p-capable
TVs into home, somebody is going to be tempted to test whether 1080p software can be profitable on it. And if so, more content will follow that test into the store. And then the rest.In the meantime, everyone could still rent/buy the 720p and SD versions from the store (and they'll play to their maximum on better hardware) and those interested in some real 1080p content can turn all that 1080p video they can capture on consumer camcorders, cameras, (now the) iPhone, etc into 1080p video in iTunes (iMovie & iTunes can already handle it- for years now). I'm sure some of the podcasters/vodcasters will offer 1080p if enough hardware was in place. Netflix might step up. Youtube would step up. Apple could add Vudu.com as another option. Movie Trailers. People could rip their BD's. Etc. Eventually, some Studio- even in a conspiracy- would break ranks and test their 1080p content. More simply, it would pit their perceived "greed" in a clash with their fear of Apple gaining dominance over them. I bet they'll take the money.
If Apple believes the content must be available in the store when they tout 1080p, then they could roll out a 1080p capable upgrade and not tout that feature. Focus on Siri, A5, other features, maybe other sources of content, app store, and so on. At least then, the devices go into homes and the clock starts ticking on when some Studio will be tempted to test 1080p content. As is now, there is absolutely no way to test the profitability of 1080p content for
TVs when they are all currently capped at 720p. A studio not allied with the others can't even find out if there is a profitable market for 1080p content for the
TV
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