Are you kidding? Netflix destroyed it with streaming. Disney and Sony aren't even advertising for it anymore. The Blu Ray players are being sold dirt cheap at clearance sales because it's a dying/dead format. I haven't heard a word about it on TV ads to further seal the deal.
And I never liked it anyway, the 25 GB disc wasn't filled all the way because of the stupidly lossy compression, and it was expensive. We unplugged our Blu Ray player and replaced it with a TiVo box with Netflix streaming, which happens to be a lot cheaper than Blu Ray and much easier.
And Apple never used it![]()
I've noticed many blu ray disks now come with digital copies. I prefer that. One even had a survey asking how important the digital copy was. So perhaps this will be a nice combination for a while.
I ended up getting a PS3 for the blu ray player. For a while it got most usage as a netflix player. Now the appleTV handles that. So occasionally it gets used now for blu ray. I still do not own any games for it. Someday when I have time for it I'll get a game or two. I think if you are getting a blu ray player, PS3 is the way to go though as you can use it for more than just the blu ray.