The switch to M1 in the current MBA while maintaining the existing price point was a killer move by Apple. Anyone coming in for a MBA or even MBP and had even an inkling about the M1 MBA unanimously took the M1 Air.
This has already been done with the new M1 iMac. The entry 24in. is superior to the top tier of the 21.5 (and some tiers of the 27) while priced a bit more than the 21.5’s entry tier, a bit cheaper than the mid tier and significantly less than the top tier. It’s a huge win.
If Apple retains the existing price point for the new redesigned Air it will be another killer move. Most who buy mainstream laptops generally don’t think too much about the aesthetics of the device, being more concerned with capability balanced with price. Basically they don’t expect much, but there are exceptions. And we have been seeing more colour from PC laptop manufacturers, but they tend to be medium to dark hues of gray, silver, blue and champagne gold. You see the odd red hue.
But Apple’s colour options on the new MBA are going to make most of the rest of the market look damned dour and meh. I don’t think it’s reaching to think this could draw a lot more folks to seriously consider switching to Mac. Note, too, we are still in the midst of a global pandemic where everyone is looking for some cheer and brightness in their lives. Like the 24in. iMac the introduction the timing couldn’t have been more apt.
This has already been done with the new M1 iMac. The entry 24in. is superior to the top tier of the 21.5 (and some tiers of the 27) while priced a bit more than the 21.5’s entry tier, a bit cheaper than the mid tier and significantly less than the top tier. It’s a huge win.
If Apple retains the existing price point for the new redesigned Air it will be another killer move. Most who buy mainstream laptops generally don’t think too much about the aesthetics of the device, being more concerned with capability balanced with price. Basically they don’t expect much, but there are exceptions. And we have been seeing more colour from PC laptop manufacturers, but they tend to be medium to dark hues of gray, silver, blue and champagne gold. You see the odd red hue.
But Apple’s colour options on the new MBA are going to make most of the rest of the market look damned dour and meh. I don’t think it’s reaching to think this could draw a lot more folks to seriously consider switching to Mac. Note, too, we are still in the midst of a global pandemic where everyone is looking for some cheer and brightness in their lives. Like the 24in. iMac the introduction the timing couldn’t have been more apt.
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