Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

NFL Players Banned From Wearing Beats Headphones on Camera

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,504
37,789



Thanks to a new marketing deal with Bose, NFL players will no longer be allowed to wear Apple's line of Beats headphones around television cameras, according to Re/code. The restriction is in place for TV interviews during training camp, practice sessions and game day, running from before the game or event through 90 minutes after play has ended.

Many professional athletes have sponsorship deals with Beats, with the headphones frequently spotted around the necks of players both before and after games. Beats accounts for more than 60 percent of the premium headphone market.
"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said. "Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment."
Click to expand...
Beats, which has seen significant success with its athlete endorsements, ran ads last year with NFL stars Colin Kaepernick and Richard Sherman tuning out opposing fans with Beats noise-canceling headphones.

Something similar happened during the World Cup when headphone sponsor Sony banned Beats from stadiums, but not from outside the arenas where players frequently used their preferred headphones. Many advertising industry experts said Beats still won the day with its star-studded "The Game Before The Game" video, portions of which ran repeatedly during World Cup commercial breaks.

Article Link: NFL Players Banned From Wearing Beats Headphones on Camera
 
Article Link
https://www.macrumors.com/2014/10/04/nfl-beats-ban/
Apple should've bought Bose instead. At least their products are decent.
 
It's funny how people actually think brand names matter. Advertisers really know how to exploit stupidity.

Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said.
Click to expand...

Lolllll shhhhhh.
 
The obvious retaliatory move by Apple would be to remove Bose® from the online and bricks and mortar Apple stores.

But it probably wouldn't make much of a difference, Bose® have always been industry leaders at marketing and finding new idiots to exploit.

edit: Typo, I forgot the ® !!!!

Please show mercy on me Bose®
 
Paradoxally said:
Only overrated athletes wear overrated Beats headphones.
Click to expand...

09000d5d81e075c1_gallery_600.jpg

neymarbeats.jpg

beats-lebron-james-inline_27481.jpg

11644107-beats-by-dre-kobe-bryant-studio-headphones.jpg


C'mon man!
 
Munkypoo7 said:
So... they replaced one over-priced, over-hyped product with another one of the same fashion. K.
Click to expand...
I'll give you over-priced, but over-hyped? I've rarely seen Bose advertisements in media, they seem rather quiet when it comes to their products. I hear more from people out to bash them at every turn. I'm not defending their products, but do they really warrant so much hate? :confused:
 
Even within the context of professional sports, which would seem to be the essence of "competition", all Apple's competition can think to do—instead of actually competing by producing better quality products—is to "restrict."

Now that's lame and that's sad.
 
Roger Goodell was quoted as saying "NFL players will only be allowed to wear Bose headphones and use Surface tablets while beating the crap out of their signifigant others."
 
Bad deal for the NFL and its players because anything Bose is just plain awful! Also, I don't think many of the players will conform to this due to the popularity of the Beats brand. They're good for what they're designed to do and I own a pair but I also own better cans that are made by Hifiman which are designed for more critical listening.

Apple really missed the mark with this marketing opportunity to increase the market's awareness to the Beats brand.
 
Some of the newest Beats products are actually quite decent.

Bose is best for their Active Sound canceling, of which they're leaps and bounds ahead of the rest of the market, but the sound of their products is no better if slightly inferior than some of the newest Beats products.
 
RolyPolyBird said:
The obvious retaliatory move by Apple would be to remove Bose® from the online and bricks and mortar Apple stores.

But it probably wouldn't make much of a difference, Bose® have always been industry leaders at marketing and finding new idiots to exploit.

edit: Typo, I forgot the ® !!!!

Please show mercy on me Bose®
Click to expand...
Bose didn't attack Beats. They signed a deal with NFL, who told Beats to go home because they didn't pay up like Bose did. Does that warrant "retaliation"? :confused:
 
I have a Shure headphone which isn't so much bigger than these Beats ones. But it costs around 1/3 to 1/4 of a high end Beats phone.

I know Beats devices are suitable for phones, while my Shure only works on real computers or pro audio equipment, but I wonder if it is worth for the price. Will I get 3x audio quality as a mid-end professional headphone?
 
DanielSw said:
Even within the context of professional sports, which would seem to be the essence of "competition", all Apple's competition can think to do—instead of actually competing by producing better quality products—is to "restrict."

Now that's lame and that's sad.
Click to expand...

However that's a valid tactic.
 
MacRumors said:
Many professional athletes have sponsorship deals with Beats, with the headphones frequently spotted around the necks of players both before and after games. [/url]
Click to expand...

I wonder what happens if the athlete has a contract that states they will wear Beats headphones at the game when the NFL's contract says they cannot.

I smell lawyers.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back