NFL Players Banned From Wearing Beats Headphones on Camera

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Apr 12, 2001
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Thanks to a new marketing deal with Bose, NFL players will no longer be allowed to wear Apple's line of Beats headphones around television cameras, according to Re/code. The restriction is in place for TV interviews during training camp, practice sessions and game day, running from before the game or event through 90 minutes after play has ended.

Many professional athletes have sponsorship deals with Beats, with the headphones frequently spotted around the necks of players both before and after games. Beats accounts for more than 60 percent of the premium headphone market.
"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said. "Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment."
Beats, which has seen significant success with its athlete endorsements, ran ads last year with NFL stars Colin Kaepernick and Richard Sherman tuning out opposing fans with Beats noise-canceling headphones.

Something similar happened during the World Cup when headphone sponsor Sony banned Beats from stadiums, but not from outside the arenas where players frequently used their preferred headphones. Many advertising industry experts said Beats still won the day with its star-studded "The Game Before The Game" video, portions of which ran repeatedly during World Cup commercial breaks.

Article Link: NFL Players Banned From Wearing Beats Headphones on Camera
 

Mjmar

macrumors 65816
May 20, 2008
1,177
403
Apple should've bought Bose instead. At least their products are decent.
 

unobtainium

macrumors 68020
Mar 27, 2011
2,266
3,036
It's funny how people actually think brand names matter. Advertisers really know how to exploit stupidity.

Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual," a Beats spokesperson said.
Lolllll shhhhhh.
 

RolyPolyBird

macrumors regular
Aug 13, 2010
209
0
The obvious retaliatory move by Apple would be to remove Bose® from the online and bricks and mortar Apple stores.

But it probably wouldn't make much of a difference, Bose® have always been industry leaders at marketing and finding new idiots to exploit.

edit: Typo, I forgot the ® !!!!

Please show mercy on me Bose®
 

Mr Fusion

macrumors 6502a
May 7, 2007
811
847
So... they replaced one over-priced, over-hyped product with another one of the same fashion. K.
I'll give you over-priced, but over-hyped? I've rarely seen Bose advertisements in media, they seem rather quiet when it comes to their products. I hear more from people out to bash them at every turn. I'm not defending their products, but do they really warrant so much hate? :confused:
 

DanielSw

macrumors 6502
Aug 31, 2009
388
193
Clearwater, FL
Even within the context of professional sports, which would seem to be the essence of "competition", all Apple's competition can think to do—instead of actually competing by producing better quality products—is to "restrict."

Now that's lame and that's sad.
 

pullfocus

macrumors 65816
Sep 17, 2009
1,124
307
LA, CA
Roger Goodell was quoted as saying "NFL players will only be allowed to wear Bose headphones and use Surface tablets while beating the crap out of their signifigant others."
 

arftech

macrumors regular
Aug 17, 2010
242
8
Bad deal for the NFL and its players because anything Bose is just plain awful! Also, I don't think many of the players will conform to this due to the popularity of the Beats brand. They're good for what they're designed to do and I own a pair but I also own better cans that are made by Hifiman which are designed for more critical listening.

Apple really missed the mark with this marketing opportunity to increase the market's awareness to the Beats brand.
 

TMRaven

macrumors 68020
Nov 5, 2009
2,099
1
Some of the newest Beats products are actually quite decent.

Bose is best for their Active Sound canceling, of which they're leaps and bounds ahead of the rest of the market, but the sound of their products is no better if slightly inferior than some of the newest Beats products.
 

Mr Fusion

macrumors 6502a
May 7, 2007
811
847
The obvious retaliatory move by Apple would be to remove Bose® from the online and bricks and mortar Apple stores.

But it probably wouldn't make much of a difference, Bose® have always been industry leaders at marketing and finding new idiots to exploit.

edit: Typo, I forgot the ® !!!!

Please show mercy on me Bose®
Bose didn't attack Beats. They signed a deal with NFL, who told Beats to go home because they didn't pay up like Bose did. Does that warrant "retaliation"? :confused:
 

brdeveloper

macrumors 68020
Apr 21, 2010
2,471
159
Brasil
I have a Shure headphone which isn't so much bigger than these Beats ones. But it costs around 1/3 to 1/4 of a high end Beats phone.

I know Beats devices are suitable for phones, while my Shure only works on real computers or pro audio equipment, but I wonder if it is worth for the price. Will I get 3x audio quality as a mid-end professional headphone?
 

thedeejay

macrumors 65816
Aug 16, 2012
1,338
46
Toronto, Canada.
Even within the context of professional sports, which would seem to be the essence of "competition", all Apple's competition can think to do—instead of actually competing by producing better quality products—is to "restrict."

Now that's lame and that's sad.
However that's a valid tactic.
 

Daalseth

macrumors 6502a
Jun 16, 2012
568
220
Many professional athletes have sponsorship deals with Beats, with the headphones frequently spotted around the necks of players both before and after games. [/url]
I wonder what happens if the athlete has a contract that states they will wear Beats headphones at the game when the NFL's contract says they cannot.

I smell lawyers.