Bad deal for the NFL and its players because anything Bose is just plain awful! Also, I don't think many of the players will conform to this due to the popularity of the Beats brand. They're good for what they're designed to do and I own a pair but I also own better cans that are made by Hifiman which are designed for more critical listening.
Apple really missed the mark with this marketing opportunity to increase the market's awareness to the Beats brand.
Blanket stupidity is stupid. Bose makes plenty of good products. I'll go out on a limb and say you haven't used a single one of them. Sit on a plane next to a screaming baby with and without a set of their Quiet Comforts and report back to me thanks.