Yeah, but Apple has a reputation for producing a cult following. In any case, people seem highly invested in their relation to Apple. I can't imagine most people caring that much about their Dell.
And where does this "cult following" idea get promoted? In the media. Apple can sell over 100 million iPods, but apparently they have all been sold to the "Apple faithful," if you believe the media reports. It has always been thus. Apple is now officially the world's largest "cult." Odd how you never hear the customers of any other company described as cultists.
Not that some people don't buy into the concept. Each and every time Apple releases a new product, without fail, literally dozens of threads pop up here instantly declaring that Apple has lost it, has made a huge mistake, is going to pot, is stupid, greedy, insane, run by complete dolts -- you name it. The rationale behind these declarations are always identical: Apple hasn't made my life a better place today. And it has to be today, tomorrow or the next day will never do. It's a weird and wearisome phenomenon, which has only intensified as Apple has become more and more successful.