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macrumors bot
Original poster
Apr 12, 2001

Nike today shared a series of humorous new Apple Watch Nike+ videos which star comedian Kevin Hart as "The Man Who Kept Running." Hart is positioned as a Nike+ Apple Watch owner who was so taken with the device that he couldn't stop running.

In the first video, Kevin Hart is shown unboxing the new Apple Watch Nike+ in October, followed by a message that says he disappeared the next day. "Months later, a film crew found him in the desert 700 miles from home," reads the text in the video.

Hart, now sporting long hair and a beard, is pictured running through the desert and he explains why he can't stop.
I've been living out here for months. But my spirit has been out here forever. See, running used to be hard for me, but things changed when I woke up and heard this little voice in my head. It was the same question every day. "Are we running today?" Every day. You know what I started to do? I started answering that question. Yes! Yes! So now I run. I run.
Subsequent videos show Hart talking to rocks, planning his trip, sharing his New Year's Resolutions, battling the weather, and competing with his friends using the Apple Watch's motivational features.

All seven Nike+ Apple Watch Videos can be viewed on Nike's YouTube Channel. Apple has done its own series of videos highlighting the Apple Watch, featuring it in short 15 second clips that show off its fitness capabilities.

The Apple Watch Nike+ is a Nike-branded version of the Apple Watch Series 2 with an aluminum casing and a special perforated band. It includes exclusive Nike watch faces and it works with the Nike+ Run Club app, designed to motivate users to run each day.

Article Link: Nike Shares Funny Apple Watch Nike+ Video Series Starring Kevin Hart
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Reactions: Ghost31


Jul 28, 2016
Los Angeles, CA
Yeah, but if when you sign up for a marathon, you're too busy telling everyone you know that you're doing a marathon to ever actually run.

well for some folks ;) but yes for newb runners they do post that they're doing a marathon - get facebook likes - may or may not show up to actual race


macrumors 68020
Mar 30, 2015
found 700 miles from home. Got lost when watch couldn't give him directions home because he didn't have his phone with him. Then it died a few hours later and he was left to wander the desert.
If you are in the desert, wouldn't matter if you had your phone with you. :) you get props for making me laugh though.

Great commercials though... It's Kevin Hart and it will help sell the only smartwatch worth buying.
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macrumors 65816
Apr 10, 2015
The Apple Watch 1 has made a significant positive change in my overall physical fitness. Just like Mom, turn off TV and go outside and before you do Breathe. :)
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macrumors 68020
Feb 27, 2006
Honestly, the Apple Watch (or other "wearables") can be game-changers in terms of fitness (and other things).

I've been using Nike+ since it was launched 10 years ago. I was in my early 40s and out of shape, and Nike+ motivated me to get moving again. Since then, I've logged 25,000 Nike+ miles and am in the best shape — both physically and mentally — of my adult life.

If you're on the fence about Nike+ or buying an Apple Watch for its fitness features, just do it!

Relentless Power

macrumors Nehalem
Jul 12, 2016

Honestly, the Apple Watch (or other "wearables") can be game-changers in terms of fitness (and other things).

I'm frustrated with the Mac platform right now, but this really is good stuff.

I think the Apple Watch has something to offer for everybody. Rather it be fitness, notifications, controlling your Airpods, Home automation, etc. It has a lot of potential, but one does not have to use all of its capabilities for it to be useful.


macrumors regular
Sep 27, 2007
I gotta admit, the Apple Watch Nike+ looks pretty good. And I'm really not into the Apple Watch!
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