Nintendo's Mobile Push to Focus on Marketing Demos, Not Full Games

Discussion in ' News Discussion' started by MacRumors, Jan 27, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier this month, Nintendo president Satoru Iwata indicated Nintendo was looking into a new business structure involving "smart devices" after the company experienced its third consecutive annual loss in light of increasing competition from mobile platforms.

    While that statement was interpreted by some as an indication of Nintendo's plan to develop game titles for iOS and Android, it appears that the company instead intends to use smartphones to market its existing handheld and console hardware and game lineup.

    According to a report from Japanese business newspaper Nikkei [Google Translation] (via Dr. Serkan Toto), Nintendo will introduce a free app that includes information on new games, including videos and character profiles along with some smartphone mini games.
    Nintendo's mini games are said to be playable demos of console games, but full versions of the titles will only be available on Nintendo hardware like the Wii U and the 3DS. The idea is to give players a small taste of the gameplay in order to entice them to purchase content on the Nintendo platform.

    Mobile devices from Apple and Android and more popular consoles from Microsoft and Sony have devastated Nintendo's earnings in recent years. According to a report from App Annie, consumer spending on games for iOS and Android is now 4x that of dedicated gaming handhelds and sales of the Xbox and PlayStation have far outpaced Wii U sales. Though Iwata has said that Apple is "the enemy of the future" he has stated publicly that he will not provide Nintendo's "precious resources" to other platforms.

    Nintendo is expected to make an announcement about its new mobile app on Thursday.

    Article Link: Nintendo's Mobile Push to Focus on Marketing Demos, Not Full Games
  2. BrockC macrumors regular

    Jun 18, 2012
  3. milo macrumors 604

    Sep 23, 2003
  4. Xenomorph macrumors 65816


    Aug 6, 2008
    St. Louis
    How about advertising on TV?

    You know, the thing that MICROSOFT and SONY have no trouble advertising on?

    I can honestly say I've probably seen 100+ ads for Sony/Microsoft for every one ad I've seen for Nintendo.


    Stupid commercials of stupid kids bothering their mom and dad for a hip, new toy are dumb. Just show the game.
  5. TC03 macrumors 65816

    Aug 17, 2008
    Slippery slope. Just a matter of time before Mario will be on iOS.
  6. cmChimera macrumors 68040


    Feb 12, 2010
    This is pretty much what I expected (though I doubt they'll actually be playable demos of console games. That doesn't make sense.), and is the best idea. Asking Nintendo to make games for smartphones is like asking Apple to license out iOS and OS X.
  7. Goldex macrumors member

    May 15, 2009
  8. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
    haha, wow. Yeah, that's going to stop the bleeding.
    Nintendo are going to slowly, slowly circle the drain like BlackBerry.
  9. Ichabod. macrumors regular

    Oct 1, 2012
    The wall around Nintendo products is slowly cracking, hopefully this more is just easing them into smartphone distribution of their titles in the future.
  10. Sneakz macrumors 65816


    Jul 17, 2008
    Toronto, Ontario, Canada
  11. maflynn Moderator


    Staff Member

    May 3, 2009
    Talk about missing the point. Its not that People are unaware of the Wii, but they've moved on. they would be better served to give consumers a next gen console like Sony and MS or put their games on iOS and Android. Doing demos to get people to buy them on their old consoles Wii and their failure of a handheld is only going to crash and burn
  12. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    Idiots. Do these Executives even talk to their kids? How do they not know how completely futile this is? Just use the awesome hardware that already exists, and put your software on it.
  13. SMacDuff macrumors 6502


    Oct 21, 2006
    Stockholm, Sweden
    Hey Nintendo, I'd like for you to meet Blackberry. I think you'd get along well together.
  14. Nevaborn macrumors 65816


    Aug 30, 2013
    So instead of offering their games and some of the best franchises in gaming history to tens of millions of new gamers bringing them badly needed money to help fund development and scrap the Wii U they instead decide to ignore the wishes of gamers ( again ) and are simply going to have an advertising app. why the Hell would anybody download their app for information that you can just as easily get online.
  15. robertpetry macrumors 6502

    Feb 12, 2009
    Indianapolis, IN
    Laughing Out Loud here

    That is an amazingly ignorant idea. Why the hell would I install a Nintendo app to watch a video of a game that won't play on my platform? Idiots.

    They will be teetering on the brink in 12-24 months and then Apple can buy them cheap.

    Heck, why wait Apple - I want you to buy Mario and Yoshi now, port games to the Apple platform and leverage Wii titles and technology into a new Apple Wii TV that works with my iPhone and iPad as controllers. All that IP could be bought cheaply. Yes their market cap is just shy of $19 Bil right now but it won't be up there in a year or two. Just wait till they half again the sales numbers for Wii U.
  16. pidge1114 macrumors newbie

    Jul 8, 2008
  17. AngerDanger, Jan 27, 2014
    Last edited: Jan 27, 2014

    AngerDanger macrumors 68030


    Dec 9, 2008
    Mario themed Doodle Jump! Zelda themed Angry Birds! Pokémon themed Plants vs Zombies! The possibilities are endlessly underwhelming!
  18. mdcosta911 macrumors member


    Jun 16, 2009
    Washington, DC

    So in other words- prepare for a fourth consecutive quarterly loss..
  19. cmChimera macrumors 68040


    Feb 12, 2010
    You realize that the 3ds sold better than any console last year right? It sold 13.5 million units. It now has an installed base of over 40 million. Failure? It's literally slightly behind its predecessor in sales. Oh and its predecessor was the best selling console of all time.

    And they aren't trying to sell the Wii, which was another huge success. They're trying to sell the Wii U, which has performed poorly. So they have one poorly performing console in like 10 years, and they should just quit. Seems legit.
  20. Matt-M macrumors regular


    Nov 5, 2009
    Nashua, NH
    Guess he'd rather provide them to the bankruptcy court.
  21. robertpetry macrumors 6502

    Feb 12, 2009
    Indianapolis, IN
    The Wii U IS their next gen console. It was supposed to carry them for another 3-4 years!

    Not going to happen. Too bad too. The Wii U is not bad for a family game machine. Think what Apple could do with those titles, motion technology and the rest of both ecosystems. It is a great marriage from a market positioning standpoint. Culturally, maybe not.
  22. Rychy macrumors 6502

    Aug 14, 2007
    Anyone that thought Nintendo was going to release their games on iOS was seriously kidding themselves.
  23. nagromme macrumors G5


    May 2, 2002
    As much as I'd love to see yet another source of quality iOS games, John Siracusa ( makes a pretty convincing case that Nintendo should, for the foreseeable future, stick to their Apple-like integrated hardware/software model that they are (often) very good at. Ditching hardware and making games for other platforms sounds like the kind of armchair craziness that told Apple they should get out of the hardware business! Maybe Nintendo becomes more and more of a niche, but I'd rather see a unique and profitable niche than yet-another-mobile-publisher.

    Disclaimer: I have never owned a Nintendo product. But I might, and meanwhile I root for them!
  24. kupkakez macrumors 68000


    Apr 4, 2011
    Horrible idea Nintendo. Just get over yourselves and let Mario and Pokemon be on iOS and Android. Playing a "demo" on my phone isn't going to make me run out and buy a Wii U. I want less devices, not more...

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