I’ve always thought if the first world ever saw a genuine consumer revolt, it’d start with TV. It’s always been a horrible experience. We went from fiddling with rabbit ears to get “less crappy” reception, to juggling three remotes that never quite work, plus paying for cable (adding premium channels ala carte), then to paying monthly premiums for “ad-free” streaming. Now, even those premium services are bringing ads back. To be fair, this has always been a group failure of electronics manufacturers, coupled with delivery services, content creators, and of course it all being monitored/policed by people who don't understand any of it at any level.
Every stage comes with the same pitch: a step forward in experience, followed by a “small compromise” to make it more affordable. “Subscribe here, no ads!” becomes “accept a few ads, and we won’t raise your price too much.”
You have to give the industry credit, they’ve mastered the art of how slowly you can turn up the heat before people jump out of the pot.
What I can’t figure out is why governments obsess over things like default search engine menus while ignoring the fact that half the media industry appears to be colluding to normalize subscription inflation. Disney and Paramount didn’t even have to meet in a smoky room, they just both knew that as long as they all moved to "ad-supported" tiers, nobody would actually leave in significant numbers.
I have to give Apple credit (for the moment), for not adding the "ad-tier", yet. I'm not optimistic that it will last. Apple is in the business of business, which means making money. I think this is usually done by making products that consumer are willing to fork over cash for. But, I'm sure someone will do the math soon and realize how much more money they can make without it costing them consumers.