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Everyone I know uses Waze

So they are using Google one way or another.

Waze Mobile Ltd, formerly FreeMap Israel, is a subsidiary company of Google

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No one has mentioned that Apple TV has remained $99 a year on an annual plan. No increase and considerably less expensive than the others. Furthermore, in a bundled Apple plan (TV, Music, etc.) it remains a bargain. And I find enough variety and new shows/seasons that I like that subscribing year round makes sense.
 
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There's a big difference between there are no plans and we'll never put ads in any of Apple TV subscriptions. One the door to ads is open the second the door is closed.
 
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Love the quality of Apple TV as well!

Despite having Pixels for years, and such, I can't get myself to buy into YouTube. Google dropping their Music service and forcing users into YouTube Music is something I still do not forgive them for. It broke so much that took ages to fix so I just don't trust them for paid media content to this day. :( .
The quality is excellent. The content? Not so much. Youtube premium is the best value by far if you could have any one streamer. I might bite on netflix a couple times a year. That's about it. Parents have cable and hbo. Usually mooch off that. But it's a handful of times that i actually watch it. For movies, it's an occasional itunes purchase. Or picking up an old bundled series for cheap. Disney got old quick. No interest.
 
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The quality is excellent. The content? Not so much. Youtube premium is the best value by far if you could have any one streamer. I might bite on netflix a couple times a year. That's about it. Parents have cable and hbo. Usually mooch off that. But it's a handful of times that i actually watch it. For movies, it's an occasional itunes purchase. Or picking up an old bundled series for cheap. Disney got old quick. No interest.
Yeah, I see how YouTube has huge value to many. Not only do you get their content, or stuff they license without ads, you also get creator content without ads which can be nice. Subscription fatigue is totally a thing, so I get going for one that has the most for you!

Frustrated overall with the landscape of cord cutting in general. Outside of the direct content from the various firms, many of the shows bounce around various streaming or for purchase sites over the past couple of decades and it is mostly the customers who lose out. There are many series shows I can't finish because they have moved from Apple (or others) to services I don't have, or, went from selling episodes / seasons to streaming only.
 
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