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No Apple Superbowl Ad?

Re sub US $200 iPod

Originally posted by Photorun
I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!
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Having just seen the pricing of Sony's new 2GB MD at $325.00 US with its features or lack of against the new mini iPod at $249.00 US with more competitors still to get into the market place (not including the likes of Dell DJ and the Zen Nomad I dont think that knocking $50 of the price of the mini iPod as going to be of any aditional benefit to Apple.

They are already stuggling to cope with demand for the existing iPod range and from what I have heard about pre sales orders on Amazon for the new iPod mini Apple could end up having similar issues with production capacity for the mini, factor the Pepsi promo into the equation and the HiPod from HP with their 110,000 channels of distribution in 140+ countries world wide

Incidently I have just been doing some scouting around for "cheap" memory sticks and have found
1Gb MemoryStick $1016.18NZ from Ascent Technology = about US$600

so that would make the 10G iPod at $645.00 NZ or $299US a pretty good deal.


I think Apples main concern would be getting enough iPods to enough customers in the shortest possible time.
 
I have a feeling the Pepsi/Apple commerical will be combined.

I believe about 6-8 spots are still open for the SuperBowl.

But you would really have to work fast to get a commerical ready for the SuperBowl Sun.
 
Surprise ad?

You know, it would be just like Jobs to somehow pull of a surprise ad - maybe pay out of his own pocket or through a friend of his who owns a big company to keep it a secret from the press.

Larry Ellison maybe? Anyone know if Oracle has any ads this year?
 
Think about this?

You know I've always loved that 1984 ad and that was even before I was an apple fan. When I watched it again last week I realized that it's just as relevant today as it was then. Imagine a few minor tweaks but the same overall theme.

The original was basically that we're giving you a choice. We're giving you power and we're putting you in charge of your future instead of "big brother".

In the simplest of examples imagine this one slight change to the spot. Microsoft is now "big brother". Think about it.
 
Hmm.. I suddenly have an image in my head of a silver iPod mini on the surface of the moon, standing upright, ala the Monolith. Maybe they could introduce a black one :) .

But yeah, if there's no revolutionary new product to introduce, don't advertise. They already have a combo ad with pepsi.
 
Originally posted by pascalpp
Even assuming you have the correct cost to Apple per eMac, your math is wrong. 4500 eMacs / 50 per lab = 90 labs, not 900. Or, 900 labs of 5 eMacs each.

Regardless it would be a nice gesture, but don't count on it.
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Oops. Okay, make it an even 100 labs of 50 per lab.

For Apple, it wouldn't simply be a nice gesture, it would be a way to get people familiar with Macs that might not otherwise be, generate goodwill, get kiddies interested in it so they can bug mom & dad (that's what we use at school!), etc. And endless amount of positives. How much effect do any of the commercials really have?
 
Personally, I think Apple could sell the mini at $199 right now. And that the reason they aren't is to get another $50 out of early adopters. There are a lot of people who will pay that price, why not grab it?

This would also help them keep up with the initial demand. After demand starts dropping and production ramps up, drop the price $50 and capture the hold-outs.
 
yes apple's really going to say yes we are going to advertise for the superbowl <insert sarcarsm
(why the hek is it called that when there is no bowling nor is it super it's just rugby for wusses?)
 
What they should do is bring back Yao Ming and MiniMe to do a new ipod commercial. (Jeff Goldblum speaks) First Apple came out with the best mp3 player on the planet the ipod and now we have the mini ipod....ipod...mini ipod...ipod...mini ipod.... You get the picture.

cheers

mT

and then out pops goldmembers who shouts " I love gold mini ipod"
 
Jeez. is it me alone who sees this as a big farce. Who knows what's going to happen with apple? Rumore sites, certainly not. Apple, hoppefully since they're the onces orchestrating it. Only time will tell and then we'll all see.

::edit grammer::
 
When you consider the cost of an ad I dont think its worth it for Apple. If they did it surely must be either to launch an entirely new product or it would just be for sentimental reasons (it would be so cool if Steve Jobs just covered it out of his own pockets, not going happen I know but they sure are deep enough, maybe even an animation ad made by pixar! :D )

However you also have to consider that if they do run an ad it has to live up to the best ad in history tag and its probably going to fail on that front leaving Apple with not too positive publicity.
 
Originally posted by ZildjianKX
That's exactly what I was going to post... with Pepsi, they don't need another ad.
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Indeed, now does anyone know if Pepsi is advertising on the Superbowl?

BTW, who is gonna buy stuff they see on the superbowl... most of tha adults watching are wasted. ;)


Anyway... I still think the G4 Ad Campaign

Supercomputer... was really nice.

'Built off of 1100 Apple G5's -- The G5 is Powerful enough for any user'

:D
 
Re: Good

Originally posted by mhouse
Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.
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At the time I had no money. If I had I would have shorted the lot of them. You know how much you could have made with a short sell of Enron and Pets.com back in 2000?

Superbowl ads are typically a bad buy unless you are selling trucks, beer, soda or snack food.
 
Originally posted by MrMacman
Indeed, now does anyone know if Pepsi is advertising on the Superbowl?
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Well, they are the "Official Soft Drink of the NFL" and Superbowl.com has Pepsi links all over the place, so I'd think there would be lots of advertising.
 
At the cost reported by, NEW YORK (CNN/Money) - Although advertising rates for a 30-second Super Bowl spot on CBS hit a record $2.3 million. I would prefer to see Apple do an advertising sweep around the actual 20th Anniversary of the Mac.

I could also see that Pepsi might incorporate an ad including Apple, since it was already announced that they are giving away 1 millions songs in February.
 
Pepsi released a Pepsi pre SB commerical already...basically saying wait for what we got to show you type deal.
 
He said, she said.

The article means nothing. "According to," "blank says..."

whatev
 
I don't think it would be Job's style to do a 20th anniversary super bowl commercial. That's pretty big shoes to fill and his and customers' expectations are to hit a home run everytime in whatever they do. Now Pepsi, McDonalds, or any other biggies that they work out deals with might do something that ties to Apple but that'll be about it.

What I'm surprised we haven't seen is Apple and even other companies get more involved in the March Madness of college basketall's Big Dance and show a series of commercials then. That is a huge viewing audience that is spread out over time. You don't need that one expensive home run but a nice series to play over those weeks. Get a few pro b-ball players to be in the commercials and you've got a decent hit.
 
Originally posted by Fender2112
I'll probabley be in the bath room and miss it anyway :(
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That's sacreligious. Everyone knows you pee during the game so you don't miss any Super Bowl ads.
 
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