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No Apple Superbowl Ad?

Originally posted by MrMacman
Indeed, now does anyone know if Pepsi is advertising on the Superbowl?

BTW, who is gonna buy stuff they see on the superbowl... most of tha adults watching are wasted. ;)


Anyway... I still think the G4 Ad Campaign

Supercomputer... was really nice.

'Built off of 1100 Apple G5's -- The G5 is Powerful enough for any user'

:D
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Yes, Pepsi is advertising.

"CBS has sold 54 in-game spots for the Feb. 1 game to marketers such as Anheuser-Busch Cos., Frito-Lay, Pepsi-Cola Co. and Procter & Gamble Co. Eight slots remain, according to media buyers. Those last spots, as usual, are available for significantly less than the spots already sold, although the network is shuffling inventory in a bid to keep the value high. The fourth quarter is now selling for as low as $1.8 million, media buyers reported."

Found that at www.advertisingage.com
 
Open Spots

Originally posted by ITR 81
I have a feeling the Pepsi/Apple commerical will be combined.

I believe about 6-8 spots are still open for the SuperBowl.

But you would really have to work fast to get a commerical ready for the SuperBowl Sun.
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I know CBS turned down a ready ad from bushin30seconds.org, so its not all about money.
You can see the ad here (small) and here (big)
 
Why do so many people here want Apple to do a 30 second spot during the Superbowl? For the price of that single 30 second spot, Apple could use that money to do a more effect advertising campaign for their products later on.

A Superbowl ad, IMO, would be a waste if there is no new ground-breaking product it's trying to promote/introduce, like with the original 1984 ad.

To paraphrase what someone else said here: If we were running Apple, the company would've gone out of business a long time ago.

We're letting our love of all things Apple cloud our reasoning/judgement. From what I've been reading, the reasons why some people want Apple to run an ad seems kinda selfish. It's something like "Yeah, run an ad so we can show the world how much Apple rules!"
 
Originally posted by FriarTuck
Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories.
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Yah, spending so much money for just old school's sake- with an iPod change in the ad- is sort of a waste.
The only amazing thing they could do with the ad is introduce a 20th anniversary quad 2GHz G5 system or something along those lines...
 
Originally posted by rdowns
That's sacreligious. Everyone knows you pee during the game so you don't miss any Super Bowl ads.
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You will not miss a thing if you use one of the empty beer bottles or the empty dip bowl for the b-room breaks;)
 
Originally posted by uberman42
You will not miss a thing if you use one of the empty beer bottles or the empty dip bowl for the b-room breaks;)
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I would suggest that you use the bathroom prior to the game. Then go again at halftime, just turn up the sound so that you can hear the music.
 
Originally posted by wdlove
I would suggest that you use the bathroom prior to the game. Then go again at halftime, just turn up the sound so that you can hear the music.
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Takes a tough man to hold his beer for the entire first half. I only have iBladder, the consumer app. I heard Apple is releasing the pro version on Tuesday.
 
iPod-carrying hammer thrower

Did you all see the 1984 ad on Apple home page? Anybody know how they added the iPod and earphones to the hammer-throwing runner? Pretty cool!
 
Re: iPod-carrying hammer thrower

Originally posted by bobme
Did you all see the 1984 ad on Apple home page? Anybody know how they added the iPod and earphones to the hammer-throwing runner? Pretty cool!
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Yes, I saw it originally during the live satelite webcast at my local Apple Store. I also have the ad downloaded on my hard drive. I would imagine that they used Maya or something similar to ad the iPod with earphones to the lady. I agree, it's very cool. Very pleased when first viewed.
 
Speaking of Pepsi, I just read they've signed Enrique, Beyonce, Britney Spears and Pink up for a multi-million dollar music advert, to be screened 'early this year', under the campaign slogan "Dare For More".

It sounds like the Superbowl advert to me..
 
Originally posted by K12MacTech
Well, they are the "Official Soft Drink of the NFL" and Superbowl.com has Pepsi links all over the place, so I'd think there would be lots of advertising.
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I have not seen anyone mention this -- do you think people in the half time show will have iPods? - subliminal advertising...? Pepsi probibly has some power in this area...

Dave
 
Originally posted by sketchy
I have not seen anyone mention this -- do you think people in the half time show will have iPods? - subliminal advertising...? Pepsi probibly has some power in this area...

Dave
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Ooh, how about this... The half time commercial would be a total subliminal trick. While they are cutting from the announcers to the beggining of the commercials the cameras could be panning the crowd and EVERYONE would have an iPod bopping thier heads to music, even cooler would be one out of ever 30 or 40 fans would be a blacked out silhouette like in the commercials. :p
 
hmmmm

As an apple fan myself, I'd rather see no ad on the superbowl, The money is best spent elsewhere. On the 24th, or the tuesday following, apple may just have something new on their website, knowing that the diehard fans will be checking the website regularly to see if there is anything new for the 20th anniversary. Marketing for this product could then begin sometime afterward - as it always does.
 
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